visual identity style guide
Brand Feelings & Attributes
Good World Solutions is a global, connected, technology-focused organization.
Measureworker satisfactionthrough directengagement
Track livelihoods& social impactfrom the source
Imagine being able to reach all the workersin your supply chain with a simple mobile tool.
visual identity style guide
Sample Postcard
Fair Wage Guide
www.GoodWorldSolutions.org
U S I N G T E C H N O L O G YT O I N C R E A S E WA G E S
F O R W O M E N W O R K E R SI N D E V E L O P I N G C O U N T R I E S
Use of Museo font
Light blue background
Logo should always be over
white or light background.
Images of workers
around the world
The SolutionLabor Link utilizesInteractive Voice Response (IVR)technology to survey workers –capturing reliable data aboutworkers and delivering usefulinformation back to them.
The SolutionLabor Link utilizesInteractive Voice Response (IVR)technology to survey workers –capturing reliable data aboutworkers and delivering usefulinformation back to them.
Labor Link not Laborlink
Typography
Good World Solutionsmuseo 100
Just Museo Family, either Museo Serif or Museo San Serif may be used as title or text.No other font should be used to combine with Museo Family.
Example of Text:
Good World Solutionsmuseo 300
Good World Solutionsmuseo 500
Good World Solutionsmuseo 700
Good World Solutionsmuseo 900
Good World Solutionsmuseo 100 Italic
Good World Solutionsmuseo 300 Italic
Good World Solutionsmuseo 500 Italic
Good World Solutionsmuseo 700 Italic
Good World Solutionsmuseo 900 Italic
Museo Museo San
visual identity style guide
Museo Font
visual identity style guideGWS Primary Colors
GWS arms
GWS green arm
GWS blue arm
GWS orange arm
81
23
30
0
C
M
Y
K
55
3
100
10
C
M
Y
K
0
50
80
10
C
M
Y
K
PMS 376U
PMS 376C
PMS 632U
PMS 632C
PMS 1375U
PMS 1375C
When GWS mark stands or the entire logo alone, or when along with any other elements,
it should always have at least one Space X all round it.
Clearspace
X
The minimum size of the GWS symbol
should be no smaller than
GWS symbol Minimum Size
DON’TBreak apart
DON’Tsqueeze
DON’Tturn
DON’Twallpaper
( 0.25inch ) .2
( 0.25inch ) 2
visual identity style guide
Proper usage of symbol
When GWS logotype stands alone, or when along with symbol,
should always have at least one X-space all round it.
Do not moveelements
Do not stretch Do not turn Do not drop shadow
Clearspace
DON’T
Signature usage
Do not putthe symbolat the end
Do not overlap Do not wall paper
Do not placesymbol
over logotyperandomly
visual identity style guide
Proper usage of logotype
and brand signature
X-space
X
NOT ACCEPTABLE BACKGROUND COLOR
Acceptable background color and gradient
NOT SUGGESTED
Acceptable background color
visual identity style guide
Background Color
DO NOT take away the gradient circles and fill them in solid color.
Use of the mark in pure black or white is NOT suggested.
UNACCEPTABLE BACKGROUNDS
LABOR
visual identity style guide
Background color
Labor Link logotype the dots from letter “i” ,should be from large to small from bottom to top
visual identity style guide
Labor Link logo
Programs
1. Labor Link
Fair Wage Guide
Labor Link
2. Fair Wage Guide
Labor Link Color
Labor Link’s Support Colors
In order to give a warm and friendly
personality to the Larbor Link Brand,
we have a few colors to support
the brand image.
85% Black
8123300
CMYK
PMS 632 C
PMS 632 C
PMS 632 U
Acceptable background color
visual identity style guide
Labor Link logo
Labor Link Color
Labor Link’s Support Colors
In order to give a warm and friendly
personality to the Larbor Link Brand,
we have a few colors to support
the brand image.
85% Black
8123300
CMYK
PMS 632 C
PMS 632 C
PMS 632 U
Acceptable background color
visual identity style guide
Labor Link logo
The green and orange color are used as support color,
and under Transparency Multiply setting.
The dots are to give the Labor Link program a technology feel,
to express communication via mobile phones.
Support Graphics
visual identity style guide
Labor Link logo
Powered by
Fair Wage Guide
Labor Link
visual identity style guide
Program Signature
Options to combine
Organization name with Program name
These communication dots
convey that Labor Link uses
technology to improve
workers’ lives.
Support Graphics
visual identity style guide
Labor Link Support Graphics
A very light blue gradient
background may be used
to show the brightness of
Labor Link to help workers
around the world.
Example:
Communication dots
are used in these images.
Dots could be in white and
combined with colored dots.
Support Graphics
Measureworker satisfactionthrough directengagement
Track livelihoods& social impactfrom the source
The SolutionLabor Link utilizesInteractive Voice Response (IVR)technology to survey workers –capturing reliable data aboutworkers and delivering usefulinformation back to them.
visual identity style guide
Labor Link Identity
www.goodworldsolutions.org
Transparency. Made Easy.
Imagine being able to reach all the workersin your supply chain with a simple mobile tool.
Measure workersatisfaction throughdirect engagement
Our partners use Labor Link to:
Monitorworking conditionsbetween audits
Track livelihoods& social impactfrom the source
The SolutionLabor Link utilizesInteractive Voice Response (IVR)technology to survey workers –capturing reliable data aboutworkers and delivering usefulinformation back to them.
At Factories…“Labor Link helps us monitor our supply chains in an
incredibly time and cost-eective manner. We believe
Labor Link represents the future of supply chain transparency.”
– Scott Leonard, CEO, Indigenous Designs
At Farms…“Labor Link enables farm management to stay intimately
connected to their workers and members. In Fair Trade,
we see it as an opportunity to strengthen communication and
improve the operational e�ciency of our key partners.”
– Jill Southard, VP Supply Chain Services, Fair Trade USA
What our Partners Say:
C
M
Y
CM
MY
CY
CMY
K
86-front.pdf 1 1/13/12 7:32 AM
www.goodworldsolutions.org
Transparency. Made Easy.
Imagine being able to reach all the workersin your supply chain with a simple mobile tool.
Measure workersatisfaction throughdirect engagement
Our partners use Labor Link to:
Monitorworking conditionsbetween audits
Track livelihoods& social impactfrom the source
The SolutionLabor Link utilizesInteractive Voice Response (IVR)technology to survey workers –capturing reliable data aboutworkers and delivering usefulinformation back to them.
At Factories…“Labor Link helps us monitor our supply chains in an
incredibly time and cost-eective manner. We believe
Labor Link represents the future of supply chain transparency.”
– Scott Leonard, CEO, Indigenous Designs
At Farms…“Labor Link enables farm management to stay intimately
connected to their workers and members. In Fair Trade,
we see it as an opportunity to strengthen communication and
improve the operational e�ciency of our key partners.”
– Jill Southard, VP Supply Chain Services, Fair Trade USA
What our Partners Say:
C
M
Y
CM
MY
CY
CMY
K
86-front.pdf 1 1/13/12 7:32 AM
C
M
Y
CM
MY
CY
CMY
K
86-back.pdf 1 1/13/12 7:42 AM
C
M
Y
CM
MY
CY
CMY
K
86-back.pdf 1 1/13/12 7:42 AM