Sal e s Pr e s e n t at i o n
By Raymo n d F . Qu i n t o n
Se p t e mb e r 7, 201 1
206. 903. 1 333 x 1 09 r aymo n d @s e at t l e p u b . c o m
content: Simplified
IN THIS PRESENTATION
• Se at t l e Pu b l i s h i n g Ove r vi e w
• I n t r o d u c t i o n t o t h e Gu t e n b e r g
Pu b l i s h i n g Sys t e m®
• Ho w i t c an h e l p yo u s ave mo r e , b e mo r e
e f f i c i e n t an d s u p p o r t yo u r b u s i n e s s
go al s
• Samp l e s / Sc e n ar i o s
• Fl e x i b l e Op t i o n s / Sc e n ar i o s
• Cl i e n t Bi l l b o ar d
• De mo
SEATTLE PUBLISHING OVERVIEW
• Co mp r e h e n s i ve p r i n t , d i g i t al o r we b
p u b l i s h i n g
• Pr i n t /we b r e - d e s i gn s an d e x e c u t i o n
• As s e t man age me n t an d ac q u i s i t i o n
s o l u t i o n s
• Man agi n g s i mp l e o r c o mp l e x d e s i gn ,
p r o d u c t i o n an d p r i n t i n g p r o j e c t s
Se at t l e Pu b l i s h i n g i s a f u l l s e r vi c e
c o n t e n t s o l u t i o n s f i r m s p e c i al i z i n g i n :
I s t h e an s we r t o man agi n g l ar ge
amo u n t s o f c o n t e n t o ve r o ve r
mu l t i p l e me d i u ms . S i n c e we
i n t r o d u c e d o u r s ys t e m 1 3 ye ar s
ago , we h ave h e l p e d c l i e n t s
r e al i z e s i gn i f i c an t s avi ngs i n
t i me, money an d s t af f r es our c es .
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GUTENBERG PUBLISHING SYSTEM
WHAT DOES IT DO?
• Gat h e r an d man age l ar ge amo u n t s o f
c o n t e n t
• Se aml e s s l y r e vi e w an d ap p r o ve c o n t e n t
• Pr o d u c e an d d e l i ve r p r i n t c o n t e n t ,
we b
c o n t e n t o r b o t h
We d e ve l o p e d a p o we r f u l p u b l i s h i n g
s ys t e m t h at al l o ws yo u t o EAS I LY:
WHAT DOES IT DO?
• Eas i l y i mp o r t an d r e - p u r p o s e c o n t e n t
f r o m e Co mme r c e s i t e s t o p r i n t
c at al o gs
• Up d at e c o n t e n t f o r e Co mme r c e s i t e s
an d c at al o gs q u i c k l y an d
s i mu l t an e o u s l y
• De p l o y mar k e t i n g mat e r i al s q u i c k l y
an d r e d u c e o ve r l ap , d u p l i c at i o n an d
e r r o r s , an d i mp r o ve c o n s i s t e n c y an d
ac c u r ac y.
I n ad d i t i o n , o u r s ys t e m al l o ws yo u t o :
HOW IT WORKS?
• I n c l u d e s an e as y- t o - u s e i n t e r f ac e wi t h
a ac c e l e r at e d , d at ab as e d r i ve n b ac k -
e n d p u b l i s h i n g e n g i n e
• I n c l u d e s s c r i p t s t o s i mu l t an e o u s l y
i mp o r t l ar ge amo u n t s o f d at a ( f i l e s )
t o var i o u s f o r mat s - c u s t o mi z e d t o
yo u r s p e c i f i c r e q u i r e me n t s
• Can e as i l y e x p o r t / i mp o r t f i l e s f o r
p r i n t , we b o r d u al p u r p o s e mar k e t i n g
ap p l i c at i o n s
Ou r f u l l c o n t e n t man age me n t s ys t e m:
HOW IT WORKS?
• We c an i n t e gr at e yo u r e x i s t i n g
i n ve n t o r y ac c o u n t i n g s ys t e m wi t h o u r
Gu t e n b e r g Pu b l i s h i n g Sys t e m b ac k -
e n d
• Or , we c an s i mp l i f y o u r ap p l i c at i o n
e ve n mo r e
t o ge t yo u s t ar t e d d o wn t h e r o ad t o
s avi n gs
I t ’ s f l e x i b l e an d n i mb l e :
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CLIENT: TACOMA SCREW
• Tac o ma Sc r e w man age s 45, 000 pr oduc t s i n
t h e i r c h ai n o f 1 2 r e t ai l s t o r e s
• Th e y p u b l i s h a 1, 000- page pr i nt c at al og
an n u al l y, f e at u r i n g t h e s ame 40, 000
p r o d u c t s
• Th e y man age t h e s ame 45, 000 pr oduc t s an d
300 ve n d o r s o n t h e eCommer c e s i t e —
i n c l u d i n g we b - o n l y p r o d u c t s
• Th e y p r o d u c e mu l t i p l e mar k e t i n g f l ye r s
f o r t h e i r s t o r e s f e at u r i n g s o me o f t h e
s ame p r o d u c t s
Cas e St u d y: Th e Ch al l e n ge
THI S I S A CONTENT LABYRI NTH!
CLIENT: TACOMA SCREW
• Es t ab l i s h e d a c o n t e n t
s t r at e gy t h at i n c l u d e d a
wo r k - f l o w p l an
• De s i gn e d a c u s t o mi z e d UI
t h at was c o n s i s t e n t wi t h
s t an d ar d p r o d u c t
d e s c r i p t i o n s
• I mp l e me n t e d a Gut enber g Publ i s hi ng Sys t em f as t
d at ab as e t o man age f i l e s
• Wo r k e d wi t h I T and
mar k e t i n g t o af f e c t
s e aml e s s d at e e x p o r t s f o r
u s e i n al l t h e i r me d i a an d
me d i u ms
Cas e St u d y: Th e So l u t i o n
Af t er i ni t i al c ons ul t at i on, we:
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CLIENT: TACOMA SCREW
RSR / I n - St o r e 1 , 000- p age An n u al
Pr o d u c t s Cat al o g
CLIENT: TACOMA SCREW
Th e i r e Co mme r c e We b S i t e :
CLIENT: TACOMA SCREW
POP
f r o n t b ac k
CLIENT: TACOMA SCREW
Re s u l t s : I n c r e as e d Ef f i c i e n c i e s i n
Th e s e Ar e as :30-35% Potential Cost Savings30-35% Potential Cost Savings
Fast & Accurate Exports & ConversionsFast & Accurate Exports & Conversions
100% Trackable Data100% Trackable Data
Increased ProductivityIncreased Productivity
Reduced TimeReduced Time
CLIENT: TACOMA SCREW
“ We c o u l d n ’ t d o wh at we
d o t o d ay i f we h ad n ’ t
i n ve s t e d i n t h e Gu t e n b e r g
Pu b l i s h i n g Sys t e m ”Mi k e Ho war d
Mar k e t i n g Man age r — Tac o ma
Sc r e w
®
FLEXIBLE OPTIONS
Yo u DON’ T n e e d t o r e - i n ve n t t h e wh e e l
t o wo r k
wi t h o u r s ys t e m. So me t i me s c l i e n t s ar e
b o u n d b y p r o p r i e t ar y s o f t war e s ,
p o l i t i c s o r l o n g- e s t ab l i s h e d p r o d u c t i o n
mo d e l s - NOT A PROBLEM:
FLEXIBLE OPTIONS
• Wi t h YOUR exi s t i ng s ys t em i n pl ac e, we c an:
#1 : Gu t e n b e r g Ve n d o r Po r t al s
• Cr e at e a r e p o s i t o r y wi t h a u s e r -
f r i e n d l y i n t e r f ac e f o r yo u an d yo u r
ve n d o r s
• Us e t h e Gu t e n b e r g Pu b l i s h i n g Sys t e m
t o t u r b o c h ar ge yo u r q u e r i e s an d
man age as s e t s
an d d at a
• Al l o w ve n d o r s ac c e s s t o u p d at e , ad d ,
o r mo d i f y c o n t e n t f r o m an y l o c at i o n
wo r l d wi d e - f o r yo u r o r yo u r s t af f
f i n al ap p r o val s b e f o r e p u b l i c at i o n
®
FLEXIBLE OPTIONS
• “ On- Demand” i s t he c ont ent and
publ i s hi ng
buz z wor d of t he day. But , s omet i mes
“ on- demand, ” r eal l y means “ on-
del ay. ”
• WE REALLY MEAN ON- DEMAND:
#2: Gu t e n b e r g Pu b l i s h i n g Sys t e m
®
FLEXIBLE OPTIONS
• We CAN ac t ual l y wor k wi t h your exi s t i ng c ont ent t eam and s ys t em t o:
#2: Gu t e n b e r g Pu b l i s h i n g Sys t e m “ On -
De man d ”
• Cr e at e a c u s t o m e x c e l t e mp l at e f o r
yo u r t e am
• Se t u p a p u b l i c at i o n t e mp l at e
• Us e o u r s ys t e m t o f l o w c o n t e n t i n t o
p age s t h at ar e 80% c o mp l e t e . . .
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CLIENT: PACCAR
Fl e x i b l e Op t i o n s #2 : Cas e St u d y
OVERVIEW — global leader in the design and manufacture of premium-light and heavy-duty trucks and parts under the Kenworth, Peterbilt and DAF name plates.
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QuickTime and aª decompressor
are needed to see this picture.
CLIENT: PACCAR
• Mu l t i - b i l l i o n d o l l ar c o r p o r at i o n wi t h
mu l t i p l e b r an d s ; mu l t i p l e c o mme r c e
s i t e s ; mu l t i p l e c at al o gs
• Wo r l d wi d e mu l t i - l an gu age t e ams
• Co o r d i n at i n g c o n t e n t , c at al o gs ,
mar k e t i n g mat e r i al s wo r l d wi d e t h r o u gh
a SLOW, OUTDATED e x i s t i n g p r o c e s s
Fl e x i b l e Op t i o n s #2 : Cas e St u d y: “ On -
De man d ”PACCAR CHALLENGE:
QuickTime and aª decompressor
are needed to see this picture.
CLIENT: PACCAR
• Us i n g t h e Gut enber g Publ i s hi ng Sys t em t o
mo d e l t h e i r c u r r e n t c at al o g
d at a, t h e n f l o w i t i n t o
I n De s i gn f o r u s e i n
MULTI PLE CATALOGS I N MULTI PLE LANGUAGES
• PACCAR c o u l d p r o d u c e p age s
mo r e q u i c k l y an d mo r e
ac c u r at e l y ( 80% c o mp l e t e )
• PACCAR c o u l d s e e a 20% s avi ngs i n t i me an d c o s t s
• PACCAR c o u l d c r e at e a
s t ar t i ng pl ac e t o t r ans i t i on an d s t r e aml i n e
t h e i r c o n t e n t man age me n t
p r o c e s s e s o ve r mu l t i p l e
b r an d s an d l an gu age wi t h o u t
a h u ge u p - f r o n t e x p e n d i t u r e
Cas e St u d y: Th e So l u t i o n
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“ On- Demand”
Af t er i ni t i al c ons ul t at i on, t o s uppor t t hei r 5- year br and c ons ol i dat i on pr ogr am, we s t ar t ed by:
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CLIENT BILLBOARD
Gu t e n b e r g Pu b l i s h i n g Sys t e ms i s t h e
EXCEPTI ON. . . AND THE SOLUTI ON - t h at ’ s
wh at o u r c l i e n t s t e l l u s .
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QuickTimeª and a decompressor
are needed to see this picture.
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