@dazework
UX Research
CyberPsychology
Psychology
Social Psychology
Digital Behaviour
Human Behaviour
Social BehaviourBusiness & Commercial
Products
Translate psychology research into user research and then into actionable and practical applications for digital projects
Approach
Structured ways of working…
Andrea Lewis, Managing Director - @dazework
• Doing effective usability testing within the agile development process.
• Adhering to thorough (UX) research methodologies in rapid process environments.
Guerilla Usability
Today’s talk…
Andrea Lewis, Managing Director - @dazework
Case Study
My recent experience…
+
Andrea Lewis, Managing Director - @dazework
agile and lean.guerilla user testing.
+
Constraints…
Andrea Lewis, Managing Director - @dazework
informally formal.
vs.
informal.
Method and approach…
Andrea Lewis, Managing Director - @dazework
Capturing the data…
an accomplice.
to…• recruit participants.• take notes.• score/scale.• observe/capture.
Andrea Lewis, Managing Director - @dazework
Capturing the data…
simple lures.
Andrea Lewis, Managing Director - @dazework
Capturing the data…
time sensitive (theirs/yours).
Andrea Lewis, Managing Director - @dazework
Capturing the data…
people sensitive.
Andrea Lewis, Managing Director - @dazework
Making sense of the data…
calibration (instruments)
Andrea Lewis, Managing Director - @dazework
Andrea Lewis, Managing Director - @dazework
Andrea Lewis, Managing Director - @dazework
Playing back the data…
Quotes
It’s critical to capture anecdotal evidence and commentary in the form of verbatim quotes when possible. Quotes set the context, underscore authenticity of the respondents, and add colour to the feedback when presenting to the brand/client/business/etc.
Andrea Lewis, Managing Director - @dazework
Playing back the data…
Themes
Formalise the findings into big-picture issues that gather the information into conceptual blocks and a clear order. These specific themes might have sub-themes and should drill down to formal business recommendations.
Andrea Lewis, Managing Director - @dazework
Playing back the data…
Propensity
Based on the data collected, provide a “likelihood” of an issue or behaviour to occur. Given the sample size, guerilla testing may not be statistically significant. However, it is important to provide a frequency of occurrence.
Andrea Lewis, Managing Director - @dazework
Thank you
Keeping in touch…
@dazework [email protected]
LinkedIn.com/in/andreamlewis
Learning more:
Suggested reading > Gorlenko & Englefield (2006). “Usability error classification: qualitative data analysis for UX practitioners.”
Andrea Lewis, Managing Director - @dazework
Andrea Lewis, Managing Director - @dazework
Slide 1: Hellohttp://www.sxc.hu/profile/hcmlopes (Electrick CMYK)
Slide 3: Today’s Talkhttp://www.seton.co.uk/lab-coats-must-be-worn-in-this-area-signs-signs-md031ac.html (Lab coats must be worn)
Slide 4: My Recent Experiencehttp://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/9840407/BandQ-owner-Kingfisher-puts-Irish-arm-into-rescue-process.html (shot of building)http://www.diy.com/diy/jsp/corporate/content/careers/our_roles/stores.jsp (customer service)http://www.diy.com (screenshot of website)
Slide 5: Constraints http://silverbackapp.com (Gorilla with clipboard logo)http://www.hackerchick.com/2012/01/agile-vs-lean-yeah-yeah-whats-the-difference.html (Olive Oyl)http://amberkenneson.blogspot.co.uk/2010/04/circus-contortionist-color.html (Contortionist by Amber Kenneson)
Slide 6: Method and Approachhttp://the-birds-of-kent.blogspot.co.uk/2010/06/lowland-gorilla.html (gorilla)http://joven-comunista.webnode.es/album/fotogaleria/a25463che-guevara-poster-comandante-hasta-la-victoria-siempre-by-kinki-gz-galiza-ceive-jpg1/ (El Che)
Slide 7: Capturing the Data - An Accomplicehttp://www.hollywood.com/news/movies/38447425/bonnie-and-clyde-on-netflix-how-desperation-colors-our-definition-of-hero?page=all (Bonnie and Clyde, Warner Bros Pictures)
Slide 8: Capturing the Data - Simple Lureshttp://www.worldfishingnetwork.com/users/wfn/blog/how-trying-new-lures-can-help-you-catch-more-fish-251584.aspx (lures)
Slide 9: Capturing the Data - Time Sensitivehttp://thefuturebuzz.com/2013/02/20/everyone-finally-realizing-every-company-is-a-media-company (clocks - Shutterstock)
Slide 10: Capturing the Data – People Sensitivehttp://insidetrekker.blogspot.co.uk/2009/07/spock-as-sex-symbol.html (Spock, CBS Studios, Inc.)
Slide 11: Making Sense of the Data – Calibrationhttp://www.retonthenet.co.uk/vintage-white-enamel-avery-england-sweet-shop-weighing-scales-with-brass-bell-weights-circa-1950s-1962-p.asp (scales)
Image and photo credits…
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