How do I get more users?
How do I get more users to be active?
How do I get more users with the help of existing users?
How do I reduce churn?
How do I convince a user to complete a purchase?
How do I measure the effectiveness of new features?
How do I increase the lifetime value of a user?
It all begins with Product Market fit
1. Marketers are often forced to promote products that don’t resonate, that don’t really work
2. Focus on understanding your users and how they discover and adopt your products, you can build features that help you acquire and retain more users
3. Don’t just try to market; try to build a product that is easy to market Eg AirBnB4. Growth hacking, most growth hackers will tell you, is pointless without product
market fit
Put simply, it's when you stop wondering if your product actually solves a problem and you start wondering how you're going to deal with all the people
trying to buy your product.
@deepansiddhu
• Sr. Manager – Digital Strategy @ Webenza India Pvt. Ltd
• PGP (Telecom & IT), B.E (Electronics) – Anna University
• Certified by IAMAI, HubSpot, Cambridge, RAI, NSE
• Authored Instant HubSpot Dashboard Customization
Growth Hackers have a common attitude, internal investigation process & mentality unique among
technologists & marketers- Andrew Chen
Metrics That Matter
E-COMMERCEDiscovery = Viewed Product
Engagement = Added Product [to cart]Conversion = Completed Order
SAASDiscovery = Viewed Blog/Docs
Engagement = Signed Up, Used X FeatureConversion = Started Subscription
Actionable Tips - SaaS
• Minimal Landing Pages For Better Conversion
• Onboarding to improve activation & retention
• One click sign up. Don’t take credit card details
• Get people to come back using e-mail
• Incentivize to get people to share
Actionable Tips - Ecommerce
Bundling Complementary Products
Bring the most searched for items to the homepage
Bring top product landing pages to the home page
Segment profitable e-mail lists based on purchase behavior
Run Sweepstakes + Segment + Targeted Promotions
Skyscraper Technique
Find content with lot of inbound links
Create something even better
Get the word outBrian Dean, Backlinko
BuzzSumo, Google
Update, Design
E-mail, Social
Growth Hacking tends to be more “experience” focused. This includes driving engagement and sharing within a product or
spreading a product experience across networks- Sean Ellis
Pinterest – Growth Team Structure
Acquisition
Retention/Resurrection
Activation
International Growth Team
Sign Up Pages, App Installs & SEO
E-mails, Push Notifications & Dormant user flows
First use flow & new user drip campaigns
Country specific tweaks & locally relevant content
Mobile Install Tracking E-mail Delivery Growth Dashboards Auto Optimization
If you want to achieve growth, change your mindset. Get your hands dirty by experimenting.
@deepansiddhu#GrowthHacking
Three Commandments
Knoweth What Thy Customer Wants1
Knoweth Where Thy Customer Reside 2
Knoweth The Language of Thy Customer3
Let’s Talk
THANK YOU
deepansiddhu
+91-99860-32582
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