Slide 1
Signe Co.Group Members:James PostelsBibi AbdoolDanilo Acha SotoTailei LiYuting Zhao
Signe Co. Company Profile
History
Current Markets CharacteristicsAdvantages of Signe Co. 45 Day Returns Customer Services OnlineQuality TestsHigh Quality ClothingStrict Choice of MaterialsSeasonal ChangesDurability
Our Design TeamCustomer Satisfaction Creativity Extended Product LineClothing Manufacturing
ProductsBlazersBlouseCardiganJeansBusiness LooksShoes
5Extended Clothing LineProduct Expansion ChildrenPre-TeensMiddle Aged
Star ProductsBagsWatches
Apparel and Retail MarketTop Competitors Zara Co.H&M Co. Gap Inc.Reitmans Ltd.Target Market Criteria Our Current Targeted MarketsDiscretionary IncomeIndividuals who are Fashion Savvy Individuals who favor popular styles.Fashion Inclined Young People. Goals and Strategies Maintain U.S, Market SharesExpand Business in Canada and JapanEnter the following markets: China, France, and India.
Mode of Entries: Exports, Licensing, and FDI. Canada
10Target Markets Infants 8 months - 2 years old
Preteen ages 6 to 12 years old
Young people ages of 18-30 male and female
Middle aged people ages 30-45Marketing MixProduct
Price
Promotion
Place
Japan
Target MarketsInfants
Pre-Teen
Young Adults
Middle AgedMarketing MixProduct
Price
Promotion
Place France
Target Marketsyoung adults ages 18-30. In college, have a job, attend social events, clubs, and other events.
younger kids aged(8months - 24 months)
Pre teen(6-12)
Older individuals(30-45) Marketing MixProduct
Price
Promotion
PlaceChina
Target MarketInfants
Pre-teen
Adults from ages 18-30
Ages 30-45 with high incomeMarketing MixProduct
Price
Promotion
Distribution France
Target Marketsyoung adults ages 18-30. In college, have a job, attend social events, clubs, and other events.
younger kids aged(8months - 24 months)
Pre teen(6-12)
Older individuals(30-45) Marketing MixProduct
Price
Promotion
Place
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