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JON GROSSMANIndustrial Design
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Insync Design Carbon Design Group Spill.net
Software I Use
Enthoven Associates
Design ConsultantsMunchkin Inc.
Jon Grossman
Worked on many projects for a wide
variety of industries, from medical
and healthcare to cosmetics and EV
chargers.
Worked on consumer and medical
devices, conducted design research,
and created presentations for clients.
Adobe Photoshop
Adobe Illustrator
Adobe Indesign
Adobe After Ef fects
Sketchbook Pro
Solidworks
Rhino
KeyshotBunkspeed Shot
Maxwell Render
MS Office
Alias
My Hands
Designed websites, brandin
animations and experiences
the fashion and luxury indus
was responsible for website
UX design, logo design, pho
manipulation, and related t
Worked on consumer electronics,
medical devices, and transporation
design. I was involved in
brainstorming sessions, sketch
development, and CAD development.
Employed right out of high school
and again after my first year of
college, I designed and developed
baby and pet care products in a
highly collaborative environment.
Cell: 818 605 5151
Mar 2011 - Jun 2011
Sep 2011 - Dec 2011
Whippany, NJ
Industrial Design Intern
Mar 2012 - Jun 2012 Mar 2013 - May 2013Aug 2012 - Oct 2012
Seattle, WA
Industrial Design Intern
Paris, France
Graphic Design Intern
Antwerp, Belgium
Industrial Design Intern
Jun 2009 - Sep 2009
Jul 2010 - Sep 2010
1 year and 11 months total.
Los Angeles, CA
2009 - 2014
B.S. Industrial Design
Oct 2012 - Mar 2013
Study Abroad
Cincinnati, OH Wuppertal, Germany
Product Development Intern
Design student at the number
one ranked univeristy for
industrial design in the US.
awards:
Study abroad experience at
one of the top industrial design
school s i n the wor ld, with a focu s
on design for manufacturing.
University of Cincinnati University of Wuppertal
Deans List All Quarters
Honors Travel Grant
Cincinnatus Scholar
Alumni Schola rship
DAAP Scholarship
Experience
Education
Taiwan Design WorkshopSummer Quarter 2010
In Taiwan
UC College of NursingWinter Quarter 2012
in Cincinnati
MeadWestvacoFall Quarter 2011
In Cincinnati
Japanese PlaygroundSummer Quarter 2012
In Cincinnati
SamsungSummer Semester 2013
In Cincinnati
Knipex PliersWinter Semester 2013
In Germany
Deutsche Telekom
In Germany
Winter Semester 2013
Sponsored Studios
Email: [email protected]
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A pair of high quality travel
binoculars with the goal of making
binoculars more accessible and
understandable to all .
BINOCULAR DESIGNAND BRANDING
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Powerful Brands Create Powerful Products.The Spark Optics brand is centered around the idea of highfashion meeting high technology. The products it will createwill fit most crisp and modern wardrobes, and will be marketedaround adventure and discovery.
FIND SOMEWHERE NEW.
BRANDING
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Spark ScapesKeeping true to Find Somewhere New, a series ofphotographs that represent adventure and discovery can beoverlaid with the logo mark and line. This imagery helps explainthe brand values and ideas with few words. Phrases can beoverlaid on top to make an advertisement.
BRANDING
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SEE FOR
YOURSELF.
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FIND
SOMEWHERENEW.
RESEARCH
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Eye Piece
Roof
Prism
104
Focus
Ring
Objective
Lens
Porro Prism Roof Prism
What does the Prism do?
What do Lens Coatings do?
When an image is magnified with the objective lens in the binocular it is also flipped
upside down. A prism i s needed inside to flip the image back over- there are two
styles of prisms, with the main driver being a cost to quality ratio.
About Lens CoatingCoated
Fully Coated
Multi-Coated
Fully Multi-Coated
C
FC
MC
F MC
Only the outside lenses have a coating
All the lenses have coatings
Some of the lenses have multiple coats
All the lenses have multiple coats
About Lens GlassBarium Crown
Borosciliate Crown
Fluorite Crown
Phosphate Crown
BaK4
BaK7
FPL53
PSK3
The highest quality glass with minimal reflections.
The number 2 quality glass- much more affordble.
Another higher quality but l ess expensive glass
Low cost, low quality
How do Binoculars Work?Binoculars use polished glass prisms to reflect light andmagnify an image. There are two arrangements used inbinoculars today- the Porro Prism and Roof Prism.
Magnification: 8xObjective Lens: 25 mm104.14 mm long114.3 mm wide
FMC Fully Multi-CoatedRP Roof PrismBAK4 Barium Crown GlassCF Central Focus
WP Water Proof/Vacuum Sealed
8 x 25
Spark Binoculars Specifications
This is the package file created to ensure that the
binoculars are designed within the correct size and shape
of travel binoculars. It provides a framework for theindustrial design to be built around.
Helps reduce reflections
to improve clarity. The
more light that comes
through, the better the
quality.
Anti-ReflectiveIn a roof prism, light is
split in two beams. When
those beams come back
together, one is moving
faster- this coating
realigns those beams.
Phase CorrectionIn a roof prism, light
reflected at such extreme
angles that a lot of it
is lost. The mirror coat
prevents this loss of light.
Mirror
Used in hunting
binoculars, it reduced
the amount of red light,
making blues and greens
more vivid.
Ruby/RedThe highest quality lens
color- these colors are
not phased out when
coated on a lens.
Blue/Green
RESEARCH
RESEARCH
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What are the Design Goals?These are the features around which the Spark Binoculars willbe designed.
Use Case: Travel/Sightseeing
These binoculars are meant for travel and
sightseeing. Whether its an adventure in the local
park or a trip around the world, the goal is for these
binoculars to be designed well enough that people
want to have them when they are active.
Modern Design Language
Binoculars seem to have an issue with coming off as modern and
relevant. The binoculars for this project should represent the newest and
coolest in design today.
Central Focus
These binoculars are meant for traveling and sightseeing. W
on an adventure in the local park or a trip around the world,
is for these binoculars to be designed well enough that peo
have them when they are active.
Travel Sized
One goal of the hardware design should be to create a pair of
binoculars that are pocketable and easy to take places.
RESEARCH
DESIGN
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Initial Design IdeationMaterial Contrast
Connected Lens
Central Frame
This direction involved two frames
attached down the middle with
high contrast materials.
This direction involved creating an
integrated form where the lenses
are attached to form a solid shape.
This direction involved having a
chassis that holds the entire formtogether.
DESIGN
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Sketch SynthesisThe direction chosen to proceed with was a combinof multiple sketch directions- to have a unibody framhighlights a contrast in materials.
Duo Tone
Unibody Frame
Sketch for CAD
The idea behind these sketches
was developing contrasting colors
in the binocular body.
This idea was to have a strong
central support that attaches all
parts of the binoculars.
These two sketches were the
designs chosen to move into the
CAD development phase.
DESIGN
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CAD DetailingThe design was realized and refined using Rhino, which allowedfor precise control over surfacing and design. Every curve,surface, and cut was considered to create the most informeddesign decisions. These are a few examples of decisions madeduring the process.
Rear Surface Hinge Detailing Dial Surfacing
The question here was whether the rear
surface should be at the 1mm height usedaround the rest of the design, or should itrise in the middle of the bridge.
Considerable thought was put into how to
elegantly cut out the cylinder in front so thetwo halves of the binoculars could close.
The transition between the top surface, the
bottom surface, the focus dial had a lot ofopportunities for exploration and design.
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SHOW IN JEANS WITHHAND PULLING IT
OUT OF POCKET
Introducing Spark TravelThe Spark Binoculars are a high quality, beautfiul pair ofbinoculars designed to shake up a stagnant industry.
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Material ContrastThis design was heavily refined in rhino to have smoothsurfaces. The surface transition from the aluminium frame tothe white body is a very controlled surface- the idea was tolook like it was being pulled out of wet paint. The transitionfrom the focus dial to the body is also crisp and catches a nicehighlight.
AluminumFrameABS Hinge ABS Body
RubberEyecaps
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Easy Focus SystemThe focus system on the Spark Binoculars is the central focusstyle. First adjust the main dial for the right eye, and then thegray dial for the left eye. Having the dial be dark grey insteadof an intense texture also helps maintain the subtlety of thedesign.
Left Focus Ring StationaryEyepiece
Central Foucs
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Folding BinocularsBeing so small, the Spark travel binoculars fold down themiddle to not only accomodate all face sizes, but shrink orflatten for travelling.
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Unibody Style FrameThe core concept driving the aesthetics was the idea oframe being the core structure of the binoculars. The rthe form is held to that frame by four screws on the baextend through the hinge and into the top form.
Central HingeA hinge down the center keeps the binoculars together. Thisdesign element allows for a very streamlined manufacturingprocess where all three chassis parts are stacked on the hingeand screwed together.
AluminumFrame
Central Focus
ABS Hinge
Pre-assembledLens Tube
ABS ProtectiveFrame
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Design for ManufacturingThe Spark Binoculars were designed to be manufactured enmasse. The central hinge and body is held together with screwsthat go through the entire body. A preassembled lens tube canthen be pushed into the white body to complete the process.
Pre-assembled Lens Tube
Roof Prism
Eyepiece
Focus Ring
Main BodCentral Hinge
Hinge Body
Central Focus
Aluminum Frame
Objective Lens
Orthographic Views
114mm
104mm
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Projects and work from my time as
an intern with Munchkin inc. Some
of these products are available for
purchase in retail stores.
BABY PRODUCTS
i i ?
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How can sandwiches be made more appealing?Many young children stubbornly refuse to eat the cruston a sandwich. How can sandwiches be made more
appealing to them?
The challenge was to create a simple tool to cut off the
crust and create a fun shape children would enjoy, with
the restrictions being balancing the scale of the cut
pieces with the amount of bread wasted
Many different ideas ranged from disguise kits (with
cut out moustaches and sunglasses) and play kits (a
puzzle of some sort) to animal faces and interlocking
animal shapes.
?
What if the crust was removed? Exploring the possibilities
D i R fi t d P d ti
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The concepts were refined to these final designs- we
decided on interlocking animals over embossed
animal faces, tangrams, and many other ideas due tothe minimum bread waste, ease of production, and
how easy it was to identify the forms. They will go on
sale nationally in May 2011.
To use the Munchkin Silly Sandwich Cutter, simply
place on top of the completed sandwich, press, and
remove the excess crust.
Final Designs How it Works
Design Refinement and ProductionAt this phase, three concepts were selected by theretailer and chosen to proceed to production.
O th Sh l
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On the ShelvesThis is the final packaged product, which was originallyavailable exclusively in the baby section of Walmartnationally. It is now available from select online retailers.
S d i h F
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Sandwich FunThe final cuts are fun to eat, crust free, and easily pairedwith healthy meals. Online, many reviewers talk aboutlunches they make for their children using this product.
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Design of a reusable unintimidating
fire extinguisher for the home.
Research was a focus of this project
to help redefine the role of the fire
extinguisher in our houses.
FIRE EXTINGUISHER
Why dont people use fire
RESEARCH
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Many people hide their fire extinguishers undera counter or in the garage, which makes theminaccessible when they needed most. Whatimprovements can be made to fire extinguishers toencourage their proper use?
Statistics from U.S. Fire A
Why don t people use fire
extinguishers?
42%
42% of homes do not have
a fire extinguisher
OF HOMES ARE
UNPREPARED
5 MINUTES
A fire doubles in size every
minute
UNTIL FLAMES FULLY ENGULF A HOME
In 2002, there were
156,500 reported
cooking fires
There were 331
fatalities as a result
of those fires.
41% Of all fires
begin in the
kitchen
156,000
41%
331
156,500
The leading cause
of cooking fires is
unattended food
How does a fire extinguisher
RESEARCH
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How does a fire extinguisher
work?
2
3
1Handle Press
Depressing the handle causes air in
a compressed canister to escape.
2CO2DisplacementThis air displaces carbon dioxidepowder in the body of the fireextinguisher, pushing it up a straw.
3
Extinguishing
The straw leads to the nozzle,which is aimed at the base of thefire.
Before redesigning a fire extinguisher, it was keyto understand how the current models of fireextinguishers function. They operate on a very simpleidea in physics: displacement of a liquid with air.
1
What needs to change? Design Goals
RESEARCH
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I interviewed a number of people, and here are someideas from the interviews that helped fine tune whatneeded to be redesigned.
Finding problems with current f ire extinguishersallowed me to established set goals to designaround.
The activation motion should feel lessintimidating
The fire extinguishers aesthetics should
be modernized.
The fire extinguisher should be easy torecycle.
I dont get where to begin?
Ouch! It pinched me!
Im afraid I might accidentally set it off.
The mechanism is confusing.
How is the mechanism activated?
I keep mine under the sink. It looks
ugly.
See, the thing is, I dont understand
where Im supposed to actually put it!Theres no room in my kitchen and if
its in the garage its too far in case of
an emergency.
It doesnt fit in the kitchen.
Where does it fit into someones house or life?
I dont know how long it lasts or when
to replace it.
Its high maintenance and not recyclable.
When is it safe to use? When should the user buy a
new one? How can they dispose of the old one?
What needs to change? Design Goals
Design Ideation
DESIGN
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Design IdeationThese are the initial ideation sketches done to find a directionto explore. The final direction was an integrated flip handle,where the activation mechanism is the opening of the handle.
Inset HandleThis direction has an integrated
handle in the side of the body to
keep the form clean.
Pull DownThis direction was to have a
handle that you can pull down to
fire the extinguishing fluid.
Slide and TwistThese directions had slide or
twist activation methods to start
the extinguishing process.
Thumb TriggerThese directions involved using
your thumb to launch the actual
extinguishing fluid.
Meet the Fireguard
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Meet the FireguardThe final design is much calmer than existing fireextinguishers, allowing it to fit much better into the
kitchen environment.
DESIGN
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Zen InspiredThe Fireguard is beautifully and intuitively
simple, crafted to be a pure cylinder.
DESIGN
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Step 1
The Fireguard is locked in thisposition so that it can sit inert on acounter or in a drawer.
Step 2
The Fireguard is activated by liftingthe handle. The handle snaps intoplace, and the nozzle is pushed out.
Step 3
Keep an eye on the air level as youfight a fire- the gauge is now on topof the fire extinguisher instead of the
side.
DESIGN
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The cap on the bottom is removable
to allow easy access to the twocanisters for recycling.
Removable Bottom
The carbon dioxide canister is on the
bottom to help with balance.
Carbon Dioxide
A Cam gear pushes out the nozzleand the activation tube as the handleis rotated.
Cam Gear
The compressed air is activated by
the cam, which pushes a tube throughthis canister and into the CarbonDioxide.
Compressed Air
The Fireguard was designed to be reusable, as you no longer need to throwout a fire extinguisher every time it is used, or if the air runs out- simplyreplace the canisters.
Pure SimplicityThe Fireguard is ridiculously easy to understand. The Handle pulls out
button launches the carbon dioxide.
Grip Base Tucked in Hand
Activation Button
Designed for Disassembly
Pressure Gaug
OTHER
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Since I have done fa r too many
projects to fully include in this
portfolio, these are summaries
of other projects done as a
student and intern. I would be
more than happy to send you
more information on any of theseprojects!
OTHER
PROJECTS
Thes sketches were do
I was interning with En
Associates Design Co
meta li
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PROTECTIVE LINER
FOR SNOWBOADINGThis research-based project was
done in collaboration with a physical
therapist- the concept is that a brace
is integrated into a snowboard boot
liner to prevent ankle injuries.
This playground was done as a
group project for a city in Japan
which was destroyed by the 2011
tsunami. One design was selected
from our class to be made.
ISHINOMAKI
PLAYGROUNDThis project was done in Ger
as a sponsored class for Deu
Telekom, and is an excersize
help people get in shape, tra
lifestyle, and improve their h
LIFESTYLE ACTIV
MONITORING SYS
TELEKOMACT
Redesiging the device UPS
deliverymen use on a daily basis .
Interviews and in-depth research
began the project, which finished
with a brand new take on the DIAD.
DELIVERY I NFORMATIONACQUISITION DEVICE
meta liner reconstructUPS DIAD
1
2
3
+ = ?
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These are sketches f rom my
sketchbook and from various
projects.
A projcet to disassemble and
understand how cheap prod
made. An exact soli dworks c
was made at the end to learn
design for manufacturing.
SKETCHBOOK DISASSEMBLY
MOLSKINE SCANS ALARM CLOCK
These are sketches done for a client
while I was interning with Enthoven
Associates Design Consultants.
SKETCHES
Below are photoshoots I worked
on at Carbon while I was interning
there. They are viewable at
www.carbondesign.com
PRODUCT PHOTOS
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THANK YOU FOR YOUR TIME!
cell: 818 605 5151
I look forward to hearing from you soon!
Jon Grossman
email: [email protected]
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