Total Visitors: 100,352
• 59% Female
• 41% Male
• Average age 50
• 70% AB audience (average household income
£86,673)
• £72,239 Average household income
• 79% of visitors from Greater London and the South
East
• 4 hrs 1min average time spent at the show
• 87% home owners outright or own a mortgaged home
•40% are currently involved in a LIVE home / property
project
• 32% are planning a home / property project in the next
12 months
• £101,300 average project budget
• 88% found that their visit to the show enabled them to
find a new supplier, or placed an order with a supplier
they weren’t aware of before attending.
•Average on site spend £532
•Average post show spend £8,704
VISITOR SUMMARY
The total attendance for the 2016
show was 100,352
Daily breakdown as follows:
Sat 30th – 12,392
Sun 1st – 13,051
Mon 2nd –14,068
Tues 3rd – 8,251
Wed 4th – 8,704
Thurs 5th – 8,647
Fri 6th – 9,377
Sat 7th –13,222
Sun 8th – 12,640
• 18% of show visitors had bought, moved into or built a
new home in the last 12 months
• 60% live in a detached or semi-detached house
• 18% own multiple homes in the UK
• 10% own a home overseas
• Just over half have a mortgage on their main home
• 36% own their main home outright
Mortgaged 51%
Owned outright (no mortgage)
36%
Private rental 7%
Housing association / council rental
4%
Other 2%
HOME OWNERSHIP
48
43
39
32
30
29
29
18
16
13
10
6
0 20 40 60
Redecoration
Kitchen
Bathroom
Windows / doors
Renovation /…
Landscaping
Extension
Energy / heating
Conservatory /…
Loft extension
Self-build
Other
%
PROJECT INVOLVEMENT
FLOORPLAN LONDON
GRAND THEATRE
The Cardboard Boat
The Converted Cave The Boat House
Converted Cow Shed The Rusty House
2016 Results
• 45 sessions
• 50+ speakers and experts
• 10 TV show Grand Designers
• 160 seated visitors
• Live workshops
• Live plan re-draws
• 2 Grand competition results
• And… a cardboard boat
Moving Forward
• Make stage higher
• Consistent timings
• More involvement from Grand Designers
• Increased seating for NEC show
• Secure content earlier for longer lead press
and promotion
• More interactive / engaging debates and talks
ASK AN EXPERT
•101 experts
•1,800+ sessions attended
• Top 3 areas of interest
• Architecture
• Interior Design
• Garden Design
Moving Forward
• Utilise our experts for pre-content (i.e. online blogs) and
promotion
• Simplify the pre-book experience for the visitors
• Involve key experts in panel sessions on the Grand
Theatre
• Kevin to visit Ask an Expert on show round
• New design for London 2017
VIP LOUNGE
• Average 151 visitors per day
• 1363 VIP tickets sold
•VIP visitors stay longer than 4 hours, therefore have a
better experience
• VIP guests receive:
Fast track entry, access to lounge, hessian treat bag, Show
guide, unlimited coffee, Grand Designs Magazine, Miele
baking recipe pack, shop & drop and a glass of bubbly.
GRAND TECH HUB
• 48 seated visitors
• 25 innovative products
• 75 talks
• Prototypes never before seen
• Smart Bulbs - most enquired about products
Moving Forward
• ‘The Light Lab’ at NEC 2016
• Over 15 different intelligent ‘smart’ light bulbs
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