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I am your future
...and I'm not interested inMobile Marketing
by mobileYouth.org
Watch the insight videos from around the world at mobileYouthNet.com
I am all your young customers
Watch the insight videos from around the world at mobileYouthNet.com
You are every iPhone owning, twittering mobile
exec out there
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You talk about
“Mobile Marketing”“Value Chains”“Killer Apps”
and “End Users”
Watch the insight videos from around the world at mobileYouthNet.com
I talk about
boyfriendscollege
andlooking good in front of my
mates
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You wake up thinking about mobile, your products and your focus group results
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I wake up thinking about me
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You call me a “user”
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I do not do drugs
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You think a 6% success rate is a success
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94% of us thought it was a FAIL
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You're marketing like it was 1999
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I have very little attention or trust to go
round
My attention is your biggest cost
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You talk about “engagement” and being part of our conversations
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I say do something remarkable first
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You think your mobile marketing campaign is
great
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I didn't see the moonwalking bear
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You say you are cool and relevant to youth
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I say stop talking, prove it
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You can go home and congratulate yourself on
raising your brand awareness through
another mobile campaign
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I can get on with my life and forget about you
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You call us “the connected
generation”
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I can't remember the last time you weren't on
Twitter/ Facebook or using your iPhone
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You're plotting your next campaign with your
planning agency
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I'm plotting to go to RockCorps and Red Bull
Music Academy
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You think I'm interested in hearing about your latest
technology
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I'm interested in hearing what you're doing about
climate change
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You say “how about trying my latest product/ widget/
whatever?”
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I say join the queue
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You say my 2009 is all about “location”
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I say the only location is my place and you've never
bothered to visit
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You have no idea why I'm interested in your product
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That's why you say “I'm going to use it in
niche time”
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You think that you have a good brand
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I think “good” is not good enough
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You keep saying I want it free, free, free...
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That's because you have no idea what I want
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You say I am not the main revenue concern for your
industry
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I say give us back the $2 trillion you made from
SMS
That was our discovery, not yours
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You say I want fun, cool and entertainment
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I say give me something that will help me belong,
help me be significant
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You think about
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I think about
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You said 73% of us were interested in your product
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What was your product again?
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“people only care that you know
When they know that you care”
(z.ziglar
Watch the insight videos from around the world at mobileYouthNet.com
Dedicated to all those writers who really understand youth...
* Barking Robot by Derek Baird* Big Brand on Campus by Benjamin Leis
* Canadian University Marketing by Morgan Coudray* Change.org’s Millennials Changing America Blog by Alex Steed
* China Youth Watch - China Youthology by Lisa Li Yi* Digital Youth Research @ Berkeley
* Gen Y Music Marketing and Social Media by Greg Rollett* Hard Knox Life by Dave Knox
* How to Break Anything by Kyle Studstill* Mediasnackers by DK
* Millenial Marketing by Carol Phillips* Reach Students by Luke Mitchell
* Shaping Youth by Amy Jussel* TeenLab at Alcatel Lucent by Jennifer Carole
* The Marketing Student by David Fallarme* Three Billion by Paul MacGregor
* Tyler Reed (Younique)* Youth Marketing Buzz
* Youth Media Reporter by Ingrid Hu Dahl* Ypulse by Anastasia Goodstein, Meredith Sires and Casey Lewis
Watch the insight videos from around the world at mobileYouthNet.com
By Graham BrownAuthor MobileYouth
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