TechnologyTechnology ServicesServices InnovationInnovation
Presented By – Man Mohan Anand
Google began in January 1996 as a research project by Larry Page and Sergey Brin – Stanford University Ph.D. Students
The domain name for Google was registered on September 15, 1997, and the company was incorporated on September 4, 1998.
Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program.
The company's mission statement from the outset was "to organize the world's information and make it universally accessible and useful“
Google runs over one million servers in data centres around the world, and processes over one billion search requests and about twenty-four petabytes of user-generated data every day
Introduction
Search Technology Overview
TechnologyTechnology ServicesServices InnovationInnovation
Google's Crawlers regularly crawl web to rebuild Google index.Crawls are based on many factors such as PageRank, links to a page, & parameters in a URL
Google ‘s one key innovation is PageRank, a technology that determined the “importance” of a webpage by looking at what other pages link to it, as well as other data
Google‘s index is a list of all the words on those pages and where they‘re located, as well as information about the links from those pages, and so on.
Google Bots Google PageRank Google Index
TechnologyTechnology ServicesServices InnovationInnovation
Why We Use Google as a Search Engine?
Google – Technologically Ahead
TechnologyTechnology ServicesServices InnovationInnovation
Cloud Computing
Chromium OS Honeycomb Android 3.0
Services By Google
TechnologyTechnology ServicesServices InnovationInnovation
TechnologyTechnology ServicesServices InnovationInnovation
Innovation Process
TechnologyTechnology ServicesServices InnovationInnovation
Google Street View Video - Snowmobile
Innovations @ Google
TechnologyTechnology ServicesServices InnovationInnovation
Innovations @ Google
Google Street View Video – Route 66
TechnologyTechnology ServicesServices InnovationInnovation
Innovations @ Google
Google Translator Video – Spicy Food
Primary StrategyPrimary Strategy Secondary StrategySecondary Strategy
Differentiation
Google primary strategy is to focus on Search Engine Marketing . Indexing every website on the web, giving faster results with accuracy.
Google’s Ad-Sense and Ad-Word helped Google to generate huge revenue form the Internet Market
Differentiation FactorsRobust Data Centers around the worldUnique Page Search AlgorithmAd-Sense & Ad-Word
Primary StrategyPrimary Strategy Secondary StrategySecondary Strategy
Innovation
Google secondary strategy is to focus on other related segments with innovative product development like - Social Media, Gmail, Google Books, Mobile Computing & Cloud Computing etc.
Google introduced many services for small scale industries like – Web Hosting Services, Google Checkout
Growth StrategyGoogle’s growth strategy – Merges & Acquisitions (Example – YouTube)
This strategy is preferred because it allows Google to quickly adopt new technologies and process rather than trying to develop them internally
Primary StrategyPrimary Strategy Secondary StrategySecondary Strategy
Alliances
Google & AOL enters into Strategic Alliance to expand business globally, Some key note of this strategic alliance are:
Creating Global Advertising Partnership Google to Invest $1 Billion for a 5% Stake in AOL Companies to Collaborate on Online Video Offering and Make More AOL Content
Available to Google Users Google Talk Instant Messaging Software to Communicate With AIM Users
TCS is an alliance partner of Google Enterprise for reselling and implementation.
eBay, NSA, Baidu.com, Yahoo are some more companies who enters into strategic alliance with Google Inc.
Michael Porter’s Five Forces ModelMichael Porter’s Five Forces Model
Competitive Analysis
Michael Porter’s Five Forces ModelMichael Porter’s Five Forces Model
Competitive Analysis
Top Related