Ann Handley, Everybody Writes

GOOD WRITING IS...Often the foundation of good content that gets noticed, no matter what form that content ultimately takes.

A mirror of good, clear, thinking that’s an antidote to the complexity that can sometimes characterize our business world.

The key to a customer-centric, intuitive, empathetic point of view.

Words matter. Your words (what you say) and style (how you say it) are your most cherished (and, yet, undervalued) assets.

Wage a war on content mediocrity.