Golden Rules Of Interface Design
Place the user in control
No Unnecessary Actions
There’s no redundant OK button
Streamlining and customization
Canned Responses
Flexible Interaction
Speech Input. Google.com in Chrome
Flexible Interaction
Hide Technical Details
Reduce the user’s memory load
Reduce short term memory load
Angry Birds – Zoom
Reduce short term memory load
Angry Birds -‐ Reload
Meaningful Defaults
Default: Classic Inbox
Intuitive Shortcuts
Natural: Ctrl+S Plain ridiculous: F9
Real World Metaphor
GarageBand on iOS
Pic: Apple.com
Make the interface consistent
Consistent Interface
Quick and easy access across all Google services
iOS 5.0.1 (tap camera)
Changing Past User Expectations
iOS 5.1 (swipe up camera)
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