Download - Go Pro - Moving from a semi-pro to a pro photographer

goPRO

W P P M 2 0 1 2

a talk by alex lam

My Wife: Grace Tan of Stories.myVIDEO EDITOR | PHOTOGRAPHER | TRAVEL BUDDY | MOTHER-TO-BE

SIPADAN 2012

THREEPARTS

WHAT IS A PRO?LOOKING INWARDSTHEN OUTWARDS

HOBBYIST.Takes out the camera (or iPhone 4S!) during holidays, kids birthdays and before meals.

SAMPLE HOBBYISTPHOTO

SPENTRM800

ENTHUSIAST.Owns a DSLR. Sneaks out of his seat during weddings. Uploads photos the same day, before the official photographer.

SAMPLE ENTHUSIASTPHOTO

SPENTRM2,800

SEMI-PRO.Owns a DSLR (or two). Attends lots of photographer gatherings.Second shoots a lot, has some direct clients, primarily friends of friends.

SAMPLE SEMI -PROPHOTO

(LIKE WPPM!)

SPENTRM10,800

PRO.

SAMPLE PROPHOTO

Is usually a full-time photographer. Has a website with various packages. Hires semi-pros to assist.

SPENTRM40,800

E V O L U T I O N

HOBBYIST. ENTHUSIAST. SEMI-PRO. PRO.

Hires a few pros, a studio manager, a digital artist. GOES ON HOLIDAY!

THEREALBOSS.

SEMI-PRO.

PRO.

Does not really matter if there are consistent jobs.

Family relies on the income a pro makes.

Timeframe for delivery of products is variable.

Proper processes for dealing with everything.

Quality of product delivered is mediocre.

From start to end, service, communication & packaging are excellent.

PARTTWO


“marketing begins on the inside.

the best and cheapest form is when

your service speaks for itself.”

alex lam

IMPRESSIONS will you be remembered?

HAVE YOU EVER? met a prospect here?

HAVE YOU EVER? or met a prospect here?

Our parting giftFOR PROSPECTS

EXCELLENCE do you exude professionalism?

EXCELLENCE= CONSISTENCYLogoName cardsWebsiteSocial MediaContracts

Personal Irk:GRAMMER + SPEELING

EXCELLENCE= PROCESSESEmail enquiriesPackagesBooking confirmationInvoicesPre-event informationPost-shoot handlingDelivery

ARE YOU DETAILED?

PARTTHREE


“an unfound photographer

will have unfound riches.”

alex lam

LET’S GO FISHING!Facebook AdsPartnershipsContent Generation

Everyone is on Facebook!Targeted adsTrackingInexpensiveLong-term relationships

WHY USEFACEBOOK ADS?

WE CREATEDA STRONG INTERNALPRESENCE FIRST.

THEN...WE LAUNCHED ADS.

PARTNERSHIPS! GO TALK TO SOME PEOPLE...florists | wedding planners | hotels | media

GENERATE CONTENT update regularly!

CREATEa content plan

MONDAYTip of the week

TuesdayFeatured photo

WednesdayWhat we’re working onnow

ThursdayYouTube video

FridayWeekend party ideas

GET PERSONALSHARE FROM THE HEART

GET PERSONAL

5 PRACTICAL STEPSONE. Get a domain name or start using it for your email.

TWO. Look at your logo and name card today. Do you need a designer?

THREE. Get a grammar nazi to go through your website and materials.

FOUR. Set budgets for external marketing.

FIVE. Get unplugged, go for a holiday. Rethink your business.

alex [email protected]@thebackpackr.com

www.thebackpackr.comwww.thebackpackr.com/facebook