Download - Glyndŵr University Postgraduate Courses and Research: Business and Management

8/8/2019 Glyndr University Postgraduate Courses and Research: Business and Management

1/36

001001


2/36

business & management

welcome

Glyndwr University offers over 150postgraduate courses across a wide rangeof subject areas. Most of these are offeredon a full and part-time basis.

Our courses encourage entrepreneurshipand are designed with your employability

in mind. They are directly relevant to thechallenges currently faced by our society,industry and economy.

The business and management programmesand research opportunities outlined in thisbooklet showcase the breadth of expertisewe have at our University.

Our courses give you the opportunity

to network with like-minded businessprofessionals whilst gaining increasedknowledge and expertise.

I look forward to welcoming you to GlyndwrUniversity and to the Graduate School.

Dr Peter Heard

Director of the Graduate School

Other subject booklets are available:

Art & Humanities

Computing & MediaTechnologies

Education & Society

Health & Nursing

Science & Technology

Theology


3/36

003

contents

introduction 4

our expertise 6

research 10

courses

accounting & finance 14

business and management (MBA) 16

human resource management 18

management 20

marketing 22

student profiles

MSc Management 26

MA Human Resource Management 28

MBA 29

entry requirements 30

how to apply 33

contact us 35


4/36

If management is all about the act of gettingpeople together to accomplish desired goalsthen the business and management subjectarea at Glyndwr University is leading the way.

Our expertise in these fields is well-recognised

and we are frequently requested to assistorganisations with original thinking andcreative solutions to real industry problems.

Our courses are aimed at providing peoplewith the opportunity to network with like-minded individuals.

sharing expertise with the

commercial, public andvoluntary sectors

The University has a wide range of businessand management expertise within the fieldsof marketing, human resource management,international marketing, strategic management,finance and accounting, events management,economics, logistics, work-life balance andchange management.

Our academics actively promote the buildingof partnerships and interdisciplinary researchthrough collaborative work with industry andthe Third Sector.

Expertise and areas of research span a vastrange of specialisms - reflecting the breadthand depth of research opportunities available.Areas of specialist interest cover everythingfrom change management to Chinesecapitalism, and from contract and employment

law to business history.

This expertise is complemented by that ofvisiting Professors, with specialist areas ofinterest such as sub-cultural consumption,branding and identity social capital, genderand venture philanthropy.

More details of the research interests withinthese fields can be found on pages 10 - 13.

Glyndwr Management Centre

Glyndwr University has a place at the heart ofthe Wrexham business community. GlyndwrManagement Centre is located on theWrexham Industrial Estate, which is one ofthe largest of its kind in Europe. The centrewas established so we could deliver top-classtraining and business services to those inindustry, right on their doorstep. It is also hometo the north Wales branch for Leadership andManagement Wales.

introduction to business and management

at Glyndwr University



5/36

international attraction

Our business courses attract students fromall over the world, providing opportunities tointeract, share ideas and gain an insight intohow other countries do business.

Many of our courses are supported andaccredited by professional bodies, whichalso adds to the prestige of studying withGlyndwr University.

The London School of Management andScience (LSMS) is a BAC-accredited businesscollege located in Central London and is avalidated partner of Glyndwr University. It has

600 students and offers a number of GlyndwrUniversity courses including the MBA.

More details on our facilities and the studentexperience at Glyndwr University can befound in our Guide to the University or on ourwebsite at www.glyndwr.ac.uk

005


6/36


Dr Arnaz Binsardi -

Senior Lecturer in Business

Dr Binsardi obtained his first, second andpostgraduate degrees from Texas and Wichita,USA. He then undertook a higher researchdegree and obtained a PhD from Loughboroughand a PGCE. Before joining Glyndwr University,

he undertook a post-doctoral research fellowshipsat the University of Oxford and the Universityof Westminster.

He has published several textbooks and researchjournals in the areas of research methods,marketing and finance. Dr Binsardi is a member oflearned societies such as the Chartered Instituteof Marketing (CIM), a Fellow Member of LearnedSociety of Economist (FLSE) and a FellowMember of Learned Society of Higher EducationAcademy (HEA).

His recent research of Theoretical Samplingin Grounded Theory; Methodological andPedagogical Aspects was awarded the BestPaper Award by the prestigious Academy ofMarketing (AOM). His current research is focusedon the areas of construction management andeconomics and the contribution of the charitablesector towards regional GDP.

Here is a flavour of some of the academics youllhave the opportunity to be taught by and researchalongside at Glyndwr University.

Jan Green - Senior Lecturer in Business

Jan joined the Glyndwr University businessteam in 2006, where she now lectures on a

range of courses.

After graduating in Business Management, Janheld senior roles in the food sector, then in wastemanagement. Throughout her industry career shewas responsible for planning and implementingmajor change programmes, many resulting fromorganisational takeovers and mergers.

Her particular interests are change managementand the business environment, with an emphasis

on corporate social responsibility. She is currentlyworking towards her PhD, researching intoexemplary performance. She also has an MAin Personal Development, a PGCE and a PGCin mentoring and observation and a diploma inperformance coaching.

In her spare time she enjoys horse racing, running,and the peace and tranquility of her garden.

our expertise


7/36

007

Dr Leslie Davies - Principal Lecturer/

Programme Leader MBA

Dr Leslie Davies has undertaken research andteaching at a number of institutions in the UKand across the world.

Leslies research and teaching interests lie in the

areas of corporate strategy, small business andinternational business, especially the internationalaspects of strategy and small business. Leslieis also interested in the areas of economics andfinance, particularly small business finance.

He is widely published in books and journals.Some of his recent works have concerned smallbusiness finance, strategic alliances, and strategicinvestment decision making. His article in theJournal of Marketing Channels was acclaimed

as a seminal article by the editor. He is also therecipient of the Coleman Foundation (USA) BestEmpirical Paper Award among others.

Leslie is a past Senior Vice President of theInternational Council for Small Business (ICSB)acclaimed as the most prestigious body of its kindin the world.

Mike Green - Programme Leader

MA Human Resource Management

Mike Green has an MA in Training andDevelopment and is a Chartered Memberof the Chartered Institute of Personnel &Development (CIPD) as well as a Memberof Higher Education Academy.

Prior to moving into education Mike heldsenior roles within the human resourcemanagement function within the localauthorities sector (Liverpool City Counciland Wirral Borough Council).

In addition to a main stream human resourcemanagement focus, Mike has been leading on(developing and delivering) MBA modules on thethemes of leadership and personal developmentplanning. He has undertaken research on thestrategic implications for organisations relating towork-life balance and is currently following up theinitial investigation with some further research.

Outside the University Mike is involved with asocial housing trust and has been involved inthe planning and delivery of a taught moduleat the Management School of The Universityof Liverpool.


8/36

Dr Bethan Lloyd Jones -

Senior Lecturer in Business

Dr Bethan Lloyd Jones is a member of Instituteof Chartered Accountants In England and Wales(ICAEW) and a registered member of HigherEducation Academy.

Having graduated from UEA, Norwich, Bethanjoined Coopers & Lybrand in Norwich as a traineeChartered Accountant. Upon qualification sheworked in Coopers internal training departmentin London where she was responsible for writingand delivering internal courses.

In 1991 she returned to north Wales and workedas a manager in a firm of Chartered Accountants,dealing with all the financial and taxation mattersfor a portfolio of clients.

She teaches financial accounting, managementaccounting, financial reporting and taxation andhas recently completed her PhD on the economicdevelopment of the Denbighshire coalfield1850-1914.

Dr Alexis McLean -

Academic Leader for Business

Dr McLeans main focus of expertise is inqualitative data collection and analysis, particularlyspecialising in Grounded Theory research.She has many years experience utilising andimplementing grounded theory and has writtena variety of papers on this subject. Her othermain areas of research interest include: socialnetworks; social network analysis; networksand networking; networking skills; networkparticipants; and network relationships.

Brian Jones - Programme Leader of

the Chartered Institute of Marketing

(CIM) Courses

Brian Jones has an MA in Marketing and is aChartered Member of the CIM.

As our resident marketer, Brian teaches a

range of marketing subjects on the businessprogrammes. In addition, he is the programmedirector and lecturer for the Chartered InstituteMarketing (CIM) at Glyndwr University.

After working as a management accountantwith Glaxo and Reed International, Brian wentinto sales and marketing holding a number ofprofessional and senior management posts acrossseveral industries such as, pharmaceuticals,print packaging, manufacturing, finance, retailing

and tourism.

His research interests are focused on severalstudent research projects including consultancywork with local companies on Knowledge TransferPartnerships (KTP).

our expertise



9/36

It is in this area that Alexis is currentlyundertaking a research study focused on the newphenomenon of networking clubs, assessingtheir impact on entrepreneurial and SME activity.

Alexis teaches strategic marketing, marketingof services and sales management. She is alsoan Associate Professor at Toulouse BusinessSchool. Alexiss teaching approach is verymuch one of theory into practice, affording bothstudents and potential employers the benefit ofpractical experience.

Raye Ng - Senior Lecturer in International

Business/Strategic Management

Raye Ng is part of the undergraduate andpostgraduate teaching team. He lectures on

International business, strategic management,business marketing and planning, and achievingcorporate success. He also supervisesdissertation students on MBA and MScManagement courses.

He read BA (Hons) Financial Economics andhas an MA in Geographies of Globalisationand Development. His PhD was investigatingCorporate Culture in Singapore.

His research interests include CorporateCulture, Chinese Capitalism, Asian and EastAsian economy, Chinese Economy and Society,Internationalisation of UK Higher Education.

He currently holds a visiting lectureship atDalian Nationalities University, China. Raye is anactive discussant and presenter at national andinternational academic conferences.

009


10/36



11/36

The quality and depth of our research isapparent from the results of the latestResearch Assessment Exercise (RAE 2008).This was the first assessment of the quality

of university research across the UKsince 2001, with the University submittingresearch in six subject areas. Over half of theUniversitys submitted research was judgedto be internationally recognised or better.This achievement demonstrates the highquality of research that is taking place atGlyndwr University.

Glyndwr University academics in the field ofbusiness and management are focused on

applied research which aims to supports theknowledge-driven economy in generatingwealth and employment in Wales, the UKand further afield.

Their research and development activitiesare industry-led and staff in this area activelypromote the building of partnerships andinterdisciplinary research by engaging with thecommercial, public and voluntary sectors. The

research culture has developed over recentyears and the emphasis is on the importanceof collaborative work with industry and thethird sector, the links between teaching andresearch, and increasing the impact of theresearch carried out at local, national andinternational levels.

business research

The work of academic staff in this area hashelped create a sustainable, competitiveadvantage for many local and regionalorganisations through the provision of applied

research and consultancy. This has includednumerous Knowledge Transfer Partnership(KTP) projects and Knowledge ExploitationFund (KEF) projects.

The atmosphere amongst research staff andstudents working in this area is exciting,diverse, creative and welcoming. All academicstaff and research students belong to oneof three groups: Marketing and Pedagogy;Management and Human Resources and

Accounting and Finance. The formation ofthe groups is intended to enhance researchcollaboration and cohesiveness within thearea of Business and Management.

Staff and PhD students in this field areengaged in theorising and researching a widerange of issues, with particular attention tohow strategic policies and practices shapeorganisational performance. As a world-class

centre of excellence, we continue to developinter-disciplinary research, which is crucial tothe future success of teaching and learning inthe twenty-first century.

011


12/36

specialisms

Expertise and areas of research span a vast rangeof specialisms- reflecting the breadth and depthof research opportunities available. Areas ofspecialist interest cover everything from changemanagement to Chinese capitalism, and fromcontract and employment law to business history.

The area of Business and Management has anumber of visiting professorships and readerslinked to the area. Our Visiting Professors,who are from some of the most prestigiousuniversities, both in the UK and overseas, arehighly respected in industry and academiccircles. We currently have visiting Professors withspecialisms in areas such as branding and identity,sub-cultural consumption, creative industries,

social enterprises and venture philanthropy.

Below is a list of staff and their specific areasof interest:

Dr Alexis Mclean - International Marketing,Grounded Theory (GT), Network Marketingand ManagementAmanze Rajesh Ejiogu - CorporateGovernance, Sustainable Accounting,Strategic ManagementDr Ben Binsardi - Research Methodology,Economics, Quantitative Finance, Marketing

Bidit Dey - Qualitative Marketing,Information and Communication Technology,Communication in Developing CountriesDr Bethan Lloyd-Jones - Accounting Theory,Accounting and Business History, FinancialAnalysisBrian Jones Marketing for ProfessionalsChris Burgess Human Resource

ManagementJan Green - Exemplary Performance,Change Management, BusinessEnvironment, Grounded TheoryJeff Pugh - Quantitative Analysis, Statistics,Information and Communication TechnologyDr Leslie Davies - Enterprise, Economics,Quantitative Research MethodologyMike Green - Work Life Balance, HumanResource Management, Organizational

BehaviourNeil Pritchard - Sociology, Social Policy,Contract and Employment Law, EuropeanUnion (EU) LawRaye Ng - Corporate Culture, InternationalBusiness, Chinese Capitalism, ChineseSociety and Southeast Asian EconomiesSandra King - Quantitative Analysis,Statistics, Pedagogic Analysis, Education,Learning and Teaching



13/36

events

The centre also recognises the growingimportance of qualitative research in 21st century

marketing and recently launched an Academy ofMarketing (AoM) Qualitative Enquiry conferenceat the University. The qualitative enquiry interestgroup of the Academy, a spin-off from theChartered Institute of Marketing, met to discuss

just how valuable qualitative research methodslike focus groups and in-depth interviews havebecome over traditional quantitative researchin marketing.

013

get in touch

We welcome applications for research degrees(MPhil, PhD, Professional Doctorate) from anyoneinterested in the broad fields of accounting,research methods, logistics, marketing, businesspractices and procedures, human resources andbusiness strategy .

This booklet showcases just some of the researchinterests of academics within this area; if you havea related research proposal that you would like usto consider please get in touch.

Application forms can be downloaded from

our website and should be sent through [email protected]


14/36

accounting & nance

MSc Accounting and Financial Management

In todays business world itis important to have a goodgrasp of the key elementsof accounting, as well as acomprehensive understandingof financial managementpractices. Our MSc Accountingand Financial course aims,through theory and practice, toground you in both.

Course durationFull-time1 year

LocationWrexham

Start monthSeptember

We live and work a rapidly changing world o nancial

markets, nancial institutions and business rms.

It is crucial that nance experts including nancial managers

in multinational companies, investment analysts in securities

rms, lending ocers in banks and other nancial institutions

and traders in capital markets and dealing rooms, have

a clear understanding o the theory and practice relating

to accounting and corporate nance and the role omanagement within it.

Familiarity with the most recent developments in risk

appraisal, portolio analysis, the engineering o synthetic

products, modeling techniques, nancial analysis and

valuation are essential requirements or all those

involved directly in nancial activities or who wish

to gain a deeper understanding o this important area

o business management.

Modules include Leading andManaging People, DevelopingCompetitive Advantage,and Financial Strategy, RiskManagement and Controlamongst others. You will betaught by a dedicated team ofexperienced lecturers activelyinvolved in contemporaryresearch and the industry.


15/36

key facts

This course is ideal if you

are a recent graduatelooking for a postgraduatequalification to give youa competitive edge in themarketplaceOur MSc Accounting andFinancial Managementis designed to developparticipants existing skillsthrough a scheme ofspecialist advanced study

The course will provideparticipants with relevantanalytical training so thatthey are familiar with thelatest theoretical andpractical developmentsrelating to corporatefinance, management andthe capital marketsThe participants will be able

to understand coherenttheoretical framework forthe various subject areas,and apply them in anadvanced practical mannerin a real-world settingAcademic staff withindustrial experienceWe offer entrance at stagetwo of the course forchartered accountants,or those with CIMA orACCA qualifications

career opportunities

Successful completion of thecourse will equip you with theknowledge and skills requiredfor senior managerial positions

across the business sectorincluding specialist financialmanagement roles.

course content

Part 1

(Postgraduate Certificate)Leading & Managing PeopleFinance and ISfor ManagersDeveloping CompetitiveAdvantageAchieving CorporateSuccess

Part 2 (Postgraduate Diploma)Financial Reporting in a

Global ContextFinancial Strategy, RiskManagement and Control

Part 3 (MSc)Masters dissertation

entry requirements

A good honours degree inaccounting and/or finance (ifyou have a business degreethen at least 40% of the degreemust have been in accountingand/or finance) or a relevantprofessional qualification.

assessment

A range of assessmentstrategies will be utilisedby academic tutors on thiscourse. Assessments includeformal written examinations,presentations, group workprojects and independentresearch.

015


16/36


MBA

The MBA is an internationally recognised postgraduate businessand management degree which is aimed at individuals, managersand professionals who aspire to senior management andleadership positions.

The course covers the key management concepts of the21st century including the management of people, leadership,operations and information, accounting and finance, marketing,

strategy and managing organisational change and the globaleconomy. This course has a wide focus in which strategic issues area main driver. The programme of study covers both the domesticand global business environments.

We aim to provide students with the broad-based understandingrequired to be successful in cross-functional business environmentsand for augmenting their skills as needed to operate at highermanagement levels. Glyndwr Universitys collaboration withGeorgetown University, Washington DC, contributes towards

making this a unique and rewarding programme of study.

key facts

The Glyndwr University MBA degree is an award by theUniversity of Wales, recognised and respected internationallyProfessors from Georgetown University Washington DCdeliver the International Business module on the programmeStudent membership of Chartered Management Institute(CMI) is available if requiredSuccessful completion of the course entitles you to applyfor membership of the prestigious Chartered ManagementInstitute (allowing use of the nominal letters MCMI afteryour name)


Part-time

3 years

LocationWrexham

Start month

Full-time

September and February

Part-time

September


17/36

Students are required toselect one option from aselection. The following is forillustrative purposes only:

International BusinessStrategic MarketingHuman ResourceManagement

Finance and RiskManagement

Part-time students only:

Entrepreneurship, Creativityand Innovation

NB: For part-time students,for semester one read yearone, for semester two, read

year two and for semesterthree read year three.

Semester Three:One module 60 Credits

Dissertation 20,000 words on a topicof your choice but mustlie in the business andmanagement discipline.Part-time students oftenchoose a work-relatedproject to enhance theircareer prospects.

entry requirements

An initial degree from anapproved degree-awardingbody or a non-graduate

qualification which GlyndwrUniversity deems of suitablestandard for postgraduate studywould be required.

017


This course will prepare you forsenior managerial positions in arange of organisations including:commercial, not-for-profit andthe public sector. Many studentsundertake an MBA to generally

enhance their career prospects,change career direction, fasttrack their career in theirexisting organisationand to break through glassceilings. In addition, MBAgraduates typically generatesignificantly increased salariesover their career.

course content

Semester One:Four core modules of15 credits each (60 credits)

Finance & InformationSystems for ManagersLeadership & OrganisationalBehaviourMarketing ManagementStrategic Operationsand Supply ChainManagement

Semester Two:Three core modules and oneOption of 15 credits each(60 credits)

Strategy & ChangeManagement

Strategic HRM

Research MethodsOption

If you are a non-graduate, youwill need to have held a positionof responsibility (relevant to thecourse) at least for two years.

assessment

The taught modules in yearone (full-time) and year oneand year two (part-time) willbe assessed predominantlythrough individual or groupassignments. However, severalmodules have an examinationas part of the assessmentprocedure. You must pass allof your modules to attain 120

credits and progress tothe dissertation stage.

To be awarded the MBA,successful completion of thedissertation is required, and180 credits attained. If youare studying full-time you willbe required to submit yourdissertation in the autumnfollowing assessment inMay. Part-time students haveapproximately one year tocomplete. Upon progression tothe dissertation stage you willbe allocated a supervisor toadvise on the construction andprogression of your dissertation.


18/36

human resource management


This course is designed for

professional specialists whohave chosen to dedicate theircareers in a human resources /personnel function. The courseincludes the qualificationsassociated with the CharteredInstitute of Personnel andDevelopment (CIPD), Europeslargest professional Institutefor those involved in the

management and developmentof people.

The course is suitable forexperienced middle orsenior level managers or HRprofessionals. Consequentlythey are likely to have relevantwork experience as well as holdappropriate formal educationalqualifications suitable for amasters programme. Theprogramme of study isintended to develop or enhanceprofessional competence inindividuals who are alreadyexperienced and who wish tobuild on that experience througha structured programme.

Course durationPart-time3 years

LocationWrexham


This course is accredited by the Chartered Institute

o Personnel and Development (CIPD); Europes largest

HR and development proessional body.

The content of this MA

emphasises the importance oflinking theory to HR practice. Ittakes a critical perspective onboth current practice and likelyfuture developments.

key facts

Glyn dwr University and its

business team have a long-standing relationship withthe CIPDOur tutors haveconsiderable industrial andprofessional experienceYou will receive highstandards of tuition andsupport in a friendly andwelcoming environment


19/36


There is a high demand forqualifications that are linkedto the professional membershipof the CIPD. The coursewill help you network withprofessional colleagues andallow access to the latestprofessional information.The course will aid your

commitment to high standardsof professional conduct.

The course is designedin accordance with CIPDrequirements and thepostgraduate diploma canbe achieved by successfullycompleting the first two yearsof study. The third year of studyprovides seamless progressionto the masters qualification forCIPD graduates.

course content

Year 1

The context for HRMLeading andmanaging peoplePeople andtalent management

Year 2

Employee reward

managementManaging employeerelationsHuman resourcedevelopment

Year 3

Dissertation

entry requirements

You must satisfy one of thefollowing conditions:

Hold an honours degreefrom an approved degree-awarding body.Hold a non-graduatequalification which theUniversity deems to be

of satisfactory standardfor the purpose ofpostgraduate admission.

019

Have relevant work

experience that is deemedto compensate the lackof formal qualificationsand have held a positionof managementresponsibility for aminimum of three years.

A candidate who has alreadyachieved Grad CIPD Status

from the current or previousCIPD Professional DevelopmentScheme may be givenpermission to proceed directonto the dissertation stage.

assessment

Assessment is through acombination of examinationsand assignment work whichincludes case studies,presentations, researchreports, a reflective log anda dissertation.

Applicants will need tojoin the CIPD and pay anannual subscription fee inorder to qualify for

professional membership.


20/36

management

MSc Management

To succeed in todays businessenvironment, all managers needto understand and respond tothe implications of financial,operational, strategic andorganisational changes as wellas understand how to manageand motivate people. At the

core of all management activityis a fundamental (and common)problem, that of how to deploylimited resources in ways thatyield superior outcomes, andto manage value-addingprocesses in pursuit oforganisational objectives.

This course is ideal for you

if you are a recent graduatelooking for a postgraduatequalification to give youa competitive edge in themarketplace; an entrepreneurseeking to develop yourmanagerial skills to start orexpand you own business;or you are a manager ormanagement consultant whosefirst degree is not in businessor management.


LocationWrexham


Management is constantly

evolving and adapting to

various management styles

and diversity in leadership.

This MSc Management

course will give you the

condence to balance the

needs o people to the

eciency o the task in aresource scarce world.

Our MSc in Management

will provide you with a

broad education in

management and business.

It will develop your analytical

and interpersonal skills,

enabling you to apply your

knowledge creatively, toimprove management and

business practice.

Gain a wide perspective on

management and business

issues and the organisational

contexts in which they apply.

Rene and build upon your

communication, team-

working, and presentation

skills through individual andgroup work. Develop your

personal and proessional

skills in decision-making,

problem-solving, analysis,

and critical refection.


21/36

key facts

Our MSc Marketing

Management is designedto develop participantsexisting skills througha scheme of specialistadvanced studyThe course will provideparticipants with relevantanalytical training so thatthey are familiar with thelatest theoretical andpractical developments

relating to marketing andmanagementThe participants will be ableto understand coherenttheoretical framework forthe various subject areas,and apply them in anadvanced practical mannerin a real-world settingAcademic staff with

industrial experienceThe flexibility to specialiseafter the first part of thecourseAccess to major British andInternational employersin both the service andproduction industries


Successful completion of thiscourse will equip you with theknowledge and skills requiredfor senior managerial positionsacross the business sector or tomanage your own company.

course content

At stage one there is a

common core of fourmodules which must bestudied. At stage twomodules can be selectedfrom a list of modules.

Part 1Stage 1

(Postgraduate Certiicate)

Leading & Managing PeopleFinance and IS

for ManagersDeveloping CompetitiveAdvantageAchieving CorporateSuccess

Stage 2

(Postgraduate Diploma)

There will be a choice ofoptions available from a

range of modules enablingyou to either remain broad-based or specialise inparticular fields of businesssuch as finance, humanresources, marketing, etc.


021

entry requirements

Entry requirements are

a good honours degree(or equivalent), a relevantpostgraduate qualification ora professional qualification.

Alternatively a non-graduatequalification which theUniversity deems satisfactoryfor the purpose of postgraduateadmission and which includessufficient management

components may be acceptedalong with relevant employmentexperience. Interviews may beheld to give you an opportunityto provide evidence of yoursuitability for this course.

assessment

A range of assessmentstrategies will be utilisedby academic tutors on thiscourse. Assessmentsinclude formal writtenexaminations, presentations,group work projects andindependent research.


22/36

marketing

Professional Certicate in MarketingProfessional Diploma in Marketing

The Chartered Institute of Marketing (CIM) is recognised as theworlds leading marketing professional body with over 60,000members. These courses are internationally recognised transferablequalifications which are relevant and practical, reflecting the keyknowledge and skills required by todays professional marketing andsales practitioners. They are also sought after qualifications for allmanagers operating in competitive environments in the private aswell as the not for profit sectors.

Professional Certificate

The certificate level is ideal if you have recently started working ina marketing environment and require a first stage qualification. Theemphasis of the certificate level is on practitioner skills and buildinga sound foundation in all major marketing concepts and theories.

Professional DiplomaThe diploma level is the next stage if you have previously beenawarded the CIM Professional Certificate in Marketing or holda degree or equivalent in a business subject. If you do not havethe above qualifications, but are at a supervisory level and candemonstrate appropriate experience in marketing or sales youcan also join at this level.

Course durationPart-timeProfessional Certificate: 1 yearProfessional Diploma: 1 year

LocationWrexham


The Chartered Institute o Marketing is the leading

international body or marketing and business development.

These courses are recognised as essential or a successul

career in marketing.


23/36

key factsOpportunity to accelerateentry on to our MSc inMarketing. Obtaining theMSc in Marketing willenable you to achieve CIMmembership statusFlexible modes ofattendanceCourse notes and

assessments are availablethrough the web so youcan also study from homeor at workYou will receive highstandards of tuition andsupport from marketingpractitioners in the fieldThe University has linkswith the regions business

community, and enjoysgood working relationshipswith professional bodieswhich often leads to further

job opportunities

career opportunitiesCIM students come froma wide variety of businessbackgrounds such as publicsector, telecommunications,agriculture, leisure, tourism,food, transport, manufacturingand financial services. Some arecurrently studying for degreesor postgraduate awards but

recognise the competitive edgea professional qualificationgives them.

Others may be thinking aboutor just starting a career in salesor marketing and do not haveany formal qualifications, butwant to gain the marketingskills that will help them achieve

their professional developmentgoals. There is a level to suiteveryones career aims.

course content

Professional CertificateMarketing Research &InformationMarketing EssentialsAssessing the MarketingEnvironmentStakeholder Marketing

Professional DiplomaMarketing Planning ProcessDelivering CustomerValue through MarketingProject Managementin Marketing

Managing Marketing

entry requirementsAll accredited study centressuch as Glyndwr Universityare empowered to decidethe entry level of theirprospective studentsaccording to their experienceand knowledge. However,please refer to the entryrequirements given below.

Professional CertificateYou should be educatedto A level or GNVQ level 3standard or have relevantexperience in marketing.

Professional DiplomaYou should hold the CIMProfessional Certificate

in Marketing or a HND/Cor NVQ Level 4 in anappropriate subject ordegree or other professionalqualifications in appropriateareas or approved experiencein marketing.

The Chartered Institute ofMarketing exercises its rightto formally approve priorexperience and learning.

assessment

Assessment is by assignmentor project. However, theDiploma module DeliveringCustomer Value throughMarketing is by examination.

023


24/36

marketing

MSc Marketing Management

The marketing function

is now recognised as keyto organisational success.Consequently the focus of thecourse is to develop studentsmarketing awareness andexpertise, and as such, puttingmarketing theory into practice isa prevailing theme throughout.

The course is designed by

research active tutors withextensive business experiencein the marketing profession.The degree content at stagetwo is specifically geared tomatch the UKs CharteredInstitute of Marketing (CIM)professional syllabus andstandards. The CIM is thelargest professional marketingassociation in the world. Byacquiring the MSc in MarketingManagement, the CIM will allowgraduates to claim professionalmembership status withouthaving to sit and pass CIMsown Professional PostgraduateDiploma in Marketing.


Part-time

2-3 years

LocationWrexham


A postgraduate qualication in Marketing Management

oers more career opportunities than ever beore.

As new marketplaces, such as China and India,

open up and beckon the next generation o marketers,

career paths are increasingly diverse and rewarding.

This course is ideal for

you if you are a marketingprofessional who already holdsa business degree and/or arecurrently studying for the CIMprofessional qualifications;or a manager at any levelworking in the commercial,public or voluntary sectorsand are seeking to understandthe impact of marketing

decisions on other functions,but also on the performanceof their organisation.

This MSc MarketingManagement belongs to asuite of MSc coursesthat offer you the opportunityto focus on particular modulesof interest or to support yourcareer path by choosing twoelective MSc modules to gaina MSc specialist award.

See further information onMSc Management (page 20).


25/36

key facts

This course is ideal if youare a recent graduatelooking for a postgraduatequalification to give youa competitive edge in themarketplaceOur MSc Marketing

Management is designedto develop participantsexisting skills througha scheme of specialistadvanced studyThe course will provideparticipants with relevantanalytical training so thatthey are familiar with thelatest theoretical and

practical developmentsrelating to marketing andmanagementThe participants will be ableto understand coherenttheoretical framework forthe various subject areas,and apply them in anadvanced practical mannerin a real-world settingOur academic staffmembers have industrialexperienceSuccessful completionof the MSc MarketingManagement will entitle youto professional membershipstatus of the CIMCareer focused teachingand learningAccess to major British and

International employersin both the service andproduction industries


Successful completion ofthis course will equip youwith the knowledge and skillsrequired for senior marketingmanagement positions.

course content

Part 1Stage 1

(Postgraduate Certicate)

Leading & Managing PeopleFinance and IS forManagersDeveloping CompetitiveAdvantage

Achieving Corporate

Success

Stage 2

(Postgraduate Diploma)

International Marketing,Theory into PracticeStrategic Marketing andPlanning


entry requirements

Entry requirements area good honours degree(or equivalent), a relevantpostgraduate qualification ora professional qualification.Alternatively a non-graduate qualification

which the University deemssatisfactory for the purposeof postgraduate admissionand which includes sufficientmanagement componentsmay be accepted alongwith relevant employmentexperience. Interviewsmay be held to give youan opportunity to provide

evidence of your suitabilityfor this programme. If youpossess the CIM Diplomain Marketing you may applyto join the course at stageone but be exempt fromDeveloping CompetitiveAdvantage module.

assessment

A range of assessmentstrategies will be utilisedby academic tutors on thiscourse. Assessmentsinclude formal writtenexaminations, presentations,group work projects andindependent research.

025


26/36

Sue McEvoy had progressed from office juniorto senior manager over a 30 year career withinthe banking sector. More recently in her career,she was faced with the uncertainty and shock ofbeing made redundant. Sensing the opportunityto complement her wealth of work experiencewith a new qualification, Sue joined the MScManagement at Glyndwr University.

One of the Universitys newest postgraduatecourses, the MSc Management takes a broadlook at strategic, operational and financialmanagement at senior level within business. Mostcaptivating for Sue was the introduction to thetheories and practicalities of people managementand change management. So much so that thetopic provided the focus for her dissertation,assessing issues of change within a small

business in the Wrexham area.

Learning in-depth about leading and developingpeople was fascinating. Its something which Iddone throughout my career without ever reallyreflecting on why I might have taken decisionswhich I did, or understanding why people reactin different ways to different things. People arecomplex and looking at some of the theoriesbehind their behaviour and psychology wasreally interesting.

student prole

Sue McEvoy

MSc Management

Entering the MSc Management with a degreein music from the Open University, backed by astrong track record in the finance sector, Suehad no previous experience of university life but easily overcame the apprehensions andchallenges which she faced.

It gave me a focus. Id been in work all of mylife since leaving school at the age of 17/18and I was a bit lost, but studying here gave mea purpose in life again. When I arrived on myfirst day I was a bit concerned about how Id fitin and a bit concerned about how Id take tostudying again after so long out of education. Imincredibly grateful that I had a brilliant group offellow students to work with, study with and learnfrom. Everyone came together to help each otherregardless of age or experience, making the

study experience a hugely enjoyable one, and wewere backed by support from tutors which wassecond-to-none.

Studying for the MSc has definitely made memore marketable. If you are made redundant likeI was and just sit at home thinking about doingthings I dont think that reflects very well withemployers so Im glad I made the decision tostudy again.



27/36

027


28/36

Debbie Attwood, a HR manager with North WalesPolice, progressed on to the MA Human ResourceManagement after completing a CIPD course.

I was very impressed with the learning andresearch facilities available on site, said Debbie.The lecturers were extremely knowledgeable intheir field and always on hand to offer supportand guidance. They provided a seamlessprogression from the CIPD to the MA and gaveme the encouragement and enthusiasm to wantto further improve my professional knowledge ofHR management.

The University provided a quiet place to study atweekends and access to online research tools tofacilitate home study. The University is in an ideallocation, not too far from local amenities all of

which have undergone great improvements overrecent years.

Debbie now hopes to apply her new-foundknowledge back in her workplace.

student prole

Debbie Attwood


Thanks to the course, Ive developed a greaterunderstanding of how human resources can makea real difference to an organisation. I was giventhe opportunity to trial HR Business Partneringwithin my own organisation whilst studying andthe content of the MA, allowing me to link theoryto HR practice within my own workplace. It alsoenabled me to take a critical view on both currentand previous HR practices.

The MA has given me a better understandingof the business aspects of human resourcesmanagement and how these can be appliedin the workplace. I aim to use my professionalknowledge and expertise to support theorganisation as it moves through a period ofchange in structure.



29/36

029

A former mechanical engineer, HarpreetSingh graduated with a Master in BusinessAdministration (MBA) from Glyndwr University inNovember 2009. Studying an MBA at GlyndwrUniversity has been a life-changing experiencefor me. The support of the lecturers has beenfantastic and the course has provided me with somuch knowledge and confidence in my abilities.

As part of his course and final assessmentHarpreet undertook his dissertation onSainsburys. I worked at Sainsburys doing avariety of jobs at the Wrexham supermarketwhilst I was studying. Sainsburys very kindly letme undertake my dissertation on their companyand they have found my research and resultsvery useful. During my research I interviewedemployees at all levels about a number of

issues including supply management, training,and stock control systems and I made severalrecommendations based on these issues as wellas on the products they stock.

Harpreet is now on the Sainsburys ManagementTraining programme. I applied for the Sainsburysfast-track graduate management traineeprogramme and at my interview I was able torefer to my dissertation and experience workingat the company which they were very impressedwith. I feel really lucky to have been accepted ascompetition was tough and many of the people

Harpreet Singh

MBA graduate

that had applied had been working for thesupermarket for a lot longer, so it is withoutdoubt that my MBA made the difference andgave me an extra edge.

My family in India are very supportive of myachievements and encourage me to seekopportunities. The retail industry is somethingthat is developing quite quickly in India; so myqualifications and experience will be really usefuland appreciated when I eventually return to Indiato work in the future.

Getting this job has been a dream cometrue. I will be able to combine my experienceand qualification to be able to support andinfluence change to help Sainsburys becomeeven more successful.


30/36

taught courses

The entry requirement for taught postgraduatecourses is normally a recognised honoursdegree in a relevant subject. This usually meansequivalence to at least second-class honoursdegree standard. Entry to a professional coursedepends on the level of the award offered. Please

see the course listing for your chosen course fordetails of any specific requirements.

All applicants are considered on an individualbasis and motivation and commitment areconsidered alongside academic requirements. Allapplicants should be able to show their ability tocomplete their chosen programme successfully.

accreditation of prior learningand experience

If you are able to demonstrate appropriateknowledge and experience in your chosensubject, you may be eligible for exemption fromparts of your course.

criminal records bureau checks andindependent safeguarding authority

Some of the courses may involve regular andunsupervised contact with children or vulnerableadults. Where this is the case, a Criminal RecordsBureau (CRB) check is required for which youwill be required to complete a form and pay theappropriate fee.

Having a criminal record will not necessarilyexclude you from studying with us. A decisionas to whether to offer you a place will dependon the nature of the programme and thecircumstances and background of any offences.

If you are accepted for a course which involvescontact with children or vulnerable adults and areadmitted to this course, in addition to needinga satisfactory CRB disclosure you will alsobe required to register with the IndependentSafeguarding Authority or to inform the Universityif you are already registered. You will receivefurther information about this when you apply.

The Vetting and Barring Scheme for Wales,England and Northern Ireland has beenintroduced to help prevent unsuitable peoplefrom working with children and vulnerable adults.The Independent Safeguarding Authority hasbeen set up to oversee the operation of thisscheme and will work in partnership with theCriminal Records Bureau. The fee for registrationwith the Independent Safeguarding Authority

is 28, in addition to the fee of 36 for CRBdisclosure, a total fee of 64 (as at the time ofbeing published).

international students

For international students applying to studyat Glyndwr University, please send copies ofyour transcripts and certificates (translated into

English), along with the completed applicationform, to the Glyndwr University InternationalOffice. They will be happy to advise you onwhether you meet the entry requirements. TheBritish Council in your own country will also offeradvice if needed.

See page 33 for further details.

entry requirements



31/36

research degrees

To register for an MPhil, with or without thepossibility of transfer to PhD, you will beexpected to possess a good UK honoursdegree, normally with at least upper secondclass honours, or an academic or professionalqualification which the Research Degrees

Committee deems to be equivalent.

You will also need to be able to demonstratecompetence in the use of the English orWelsh language to the satisfaction of theResearch Degrees Committee. Students whohave studied in the UK for three years withinthe previous six years or have a UK Bachelorsor Masters degree shall be deemed to havedemonstrated such competence.

In addition at least two references arerequired, concerning your academic abilityand fitness to conduct research.

Exceptionally, you may be considered foradmission directly as a candidate for PhD,

if you possess, in addition to therequirements above, a UK Masters degreein a relevant subject, which includeda substantial research element, or anacademic qualification which the ResearchDegrees Committee deems to be equivalent.

031


32/36



33/36

how to apply

taught courses

To apply for any of our taught postgraduatecourses, contact our enquiries and admissionsteam on 01978 293439 or [email protected]. We will then provide youwith an application form. Alternatively, you candownload an application form from our websitewww.glyndwr.ac.uk

Once you have submitted your application form toGlyndwr University, we will arrange for the relevantcourse leader to assess your suitability for thecourse you have chosen. You may be required toattend for an interview with the admissions tutor.

If you are successful you will be sent a formalletter offering you a place which you can thensign and return to Glyndwr University to confirmyou wish to start the course.

research degrees

To undertake a research degree you will need toidentify a suitable topic/project which will be anappropriate intellectual challenge and has notpreviously been researched.

Support will be provided by the University to

give you a contact person who will discuss yourtopic/project with you and help you make anymodifications to your outline proposal.

In some circumstances a subject area may alreadyhave a sponsored topic/project which they arelooking for a research student to pursue.

You must initially complete a research programmeapplication form and submit it to the Graduate

School. You can download a research applicationform from our website www.glyndwr.ac.uk.

This should then be returned as an e-mailattachment to [email protected]

If the necessary expertise for supervisionis available, applicants for research degreeprogrammes shall normally be interviewed byat least two members of academic staff asconsistent with Glyndwr Universitys Code ofPractice for Research Degree Programmes,

and the QAA Code of Practice for PostgraduateResearch Programmes (2004).

The application will be considered in terms ofits academic merit and its viability within theresources available.


If you believe that you are an internationalstudent for fees purposes, or are unsure, pleasecontact the Glyndwr University InternationalOffice admissions hotline on0044 1978293390 (outside of the UK) or 01978 293390(from within the UK). Alternatively, pleaseemail [email protected]. For furtherinformation about studying at Glyndwr Universityas an international student please visit www.glyndwr.ac.uk and click on the Internationalstudents link on the homepage.

*subject to validation

In our publications, an asterisk (*) next to a coursetitle indicates that this is a new or revised course,and that at the time of going to print, the detailsof the course e.g. module topics and titles, aresubject to, and in the process of being approvedby, appropriate validation processes. Please visit

www.glyndwr.ac.uk for the latest information oneach course.

033


34/36

If you are thinking about coming to Glyndwr University we would recommend that you comealong to one of our Open Events. This will give you the chance to see our facilities, talkabout the courses and find out more about studying at the University.

Saturday 4 December 2010, 10.00am3.00pmSaturday 4 June 2011, 10.00am3.00pm

Saturday 20 August 2011, 10.00am3.00pm

Find out about our Open Events at www.glyndwr.ac.uk



35/36

visit us online for more information

glyndwr.ac.uk

You can find more information about courses,fees and funding, our research, student support,our campuses and much more.

Contact the enquiries and admissions team withyour questions, concerns or any feedback on01978 293439 [email protected]

Our enquiries and admissions team are on handto help. They can deal with your questions onanything from our courses to accommodation.They can also put you in touch with the rightperson if you need to speak further with an

academic programme leader or a member ofthe student support team.

If your questions relate mainly to applyingfor a research degree please contact ourGraduate School on 01978 293576 ore-mail [email protected](applications) or [email protected](general enquiries).

open days

Our open days are held regularly throughout theyear and give you a chance to meet with lecturers,tour our campuses and get a feel for what life islike as a student here. Visit our website for a list ofupcoming open days, or contact the enquiries andadmissions team.

campus tours

Campus tours are held at 2pm every day andoffer a chance to view accommodation, lecturerooms, workshops, laboratories, and cateringoutlets. Contact us for more information.


If you believe that you are an internationalstudent for fees purposes, or are unsure, pleasecontact the Glyndwr University InternationalOffice admissions hotline on 0044 1978293390 (outside of the UK) or 01978 293390(from within the UK). Alternatively, [email protected]. For further

information about studying at Glyndwr Universityas an international student please visitwww.glyndwr.ac.uk and click on theInternational students link on the homepage.

contact us

035


36/36

Glyndwr UniversityMold Road,Wrexham LL11 2AW

T: 01978 293439F: 01978 290008E: [email protected]