Globalization Today Globalization Today ––Globalization Today Globalization Today ––yyAn Enterprise Strategic Initiative An Enterprise Strategic Initiative
yyAn Enterprise Strategic Initiative An Enterprise Strategic Initiative
National Board Members’ Technical ProgramWednesday October 7 2009Wednesday, October 7, 2009
Mark SheehanManaging Director, DevelopmentASME Standards & Certification
Global Update OutlineGlobal Update Outline
C t A ti iti• Current Activities– China– India– Europe– Middle-East, Africa– Latin America
• External Relations
Strategic FocusStrategic Focus
ASME opport nities in China India• ASME opportunities in China, India and Europe
• Build ASME Code, Standard and Certification presence in Market
• Follow with products and services for the power industry and oil and gas sector; next phase bio/pharma sector
Global GrowthCertified Boiler & Pressure Vessel ManufacturersCertified Boiler & Pressure Vessel Manufacturers (Non-Nuclear)
4,5005,000
3 0003,5004,000
,
fact
urer
s
2,0002,5003,000
fied
Man
uf
5001,0001,500
Cer
tif
074 76 78 80 82 84 86 88 90 92 94 96 98 00 02 04 06 08
U S & Canada International TotalU.S. & Canada International Total
Data as of 2008-06-30
Certified Manufacturers − China & India
250
300
s
July 1, 2008 totals:
Chi 303
200
250
ufac
ture
rs
Chi
China − 303
India − 107
100
150
fied
Man
u
First manufacturer in China − 1985
China passes India − 1988
50
100
Cer
tif in China 1985
First manufacturer in India − 1980
080 82 84 86 88 90 92 94 96 98 00 02 04 06 08
China IndiaChina India
Projected Growth in Conformity Assessment
500550600
s
Four Year Projection
Chi 303 t 575
350400450500
ufac
ture
rs
Chi
China − 303 to 575
India − 107 to 160
200250300350
fied
Man
u
First manufacturer in China − 1985
China passes India − 1988
50100150200
Cer
tif in China 1985
First manufacturer in India − 1980
080 82 84 86 88 90 92 94 96 98 00 02 04 06 08 10 12
China IndiaChina (Projected) India (Projected)
Local Office StrategyLocal Office Strategy• Vital to future success and growth
M i t i t t k ith t• Maintain strong network with government and industry leaders
• Organize workshops and seminarsOrganize workshops and seminars• Attend trade shows and public meetings• Work with universities and industry to
promote training• Support ASME’s overall objectives
A t ASME’ l l i i i t• Act as ASME’s local inquiry point
Three Different ModelsThree Different Models
China Office ObjectivesChina Office ObjectivesObjectives being metObjectives being metIncrease number of companies in China certified by ASME.I / l f ASME C d d St d dIncrease use/sales of ASME Codes and Standards in China.Increase number of technical experts from China participating on ASME standards committees.Increase ASME Courses in China.Increase number of ASME Conferences in ChinaIncrease number of ASME Conferences in China.Increase number of ASME members from industry in China.
China Office ApproachChina Office Approach
• Requires strong government contacts due to political climate – CSCA Office was critical
• Builds on gov’t relations (and personal) to establish industry contacts – BRO’s strength
India Office ObjectivesIndia Office ObjectivesObjectives being metBuild an ASME Training capability in India• Sold 1 In-company course (Section VIII)• Held 3 train the trainer Sessions on B31Q, B31.8S and B31.8• Launching India Campus for Distance Learning (Sept 09)• Training providers/Instructors identified and vetted, contracts
pendingSupport local industry focused conferences as aSupport local industry-focused conferences as a mechanism for broadening business contacts• 2nd India Oil and Gas Pipeline Conference and workshop – a
successful modelsuccessful model Support membership development efforts• Established 3 new student sections with over 200 new student
members• first Student Design Competition yielded 17 teams
India ProgressIndia ProgressASME Codes now referenced…• ASME B31.4 Pipeline Transportation Systems for Liquid
Hydrocarbons and Other Liquids• ASME B31.8 Gas Transmission and Distribution Piping Systems• ASME Boiler and Pressure Vessel Code Section VIII, Division 1;
Pressure VesselsPressure Vessels• ASME Boiler and Pressure Vessel Code Section IX; Welding
Qualifications• ASME B16.5, B16.9, B16.20, B16.34, B16.36, B16.40; Standards for
Valves and Fittingsg• ASME B18.2.1 and B18.2.2; Standards for Screws, Bolts and Nuts• Under Consideration:
– ASME B31.8S Managing System Integrity of Gas Pipelines– ASME B31Q Pipeline Personnel Qualification Standard
The Ministry of Power Central Electricity Authority (CEA) ‘Standard Technical– The Ministry of Power, Central Electricity Authority (CEA) Standard Technical Specification for Main Plant Package of Sub-Critical Thermal Power Project 2x (500 MW or Above)’ of September 2008 includes 54 references to ASME standards such as the ASME Boiler & Pressure Vessel Code, ASME PTC-6, ASME PTC-12.2, ASME Section IX, ASME B36.10, ASME-TDP-1985, ASME Section VIII, ASME B31.1 and ASME B16.9, B16.11, B16.25.
Summary of GrowthSummary of Growth
• China: From March 2004 toChina: From March 2004 to September 2009, the number of certificate holders has risen from 117
40 (248%)to 407 (248%)
• India: From March 2004 to September 2009, the number of certificate holders has risen from 47certificate holders has risen from 47 to 144 (206%)
Europe Office Objectivesp j
Objectives being metObjectives being metEstablish a sustainable ASME presence and business portfolio:Development of an ASME training capability – Public Short Courses - Ran 3 programs in FY09
B l A t d St kh l• Barcelona, Amsterdam, Stockholm– Building 4 platforms in FY10
• Concentrating on Technical/Codes courses– In-company leads (five in negotiations)
• ASME Day at Suez in planning– Identified 4 local instructors– Identified 4 local instructors
Europe Office ActivitiesEurope Office ActivitiesDeveloped, promoted and managed Virtual Reality conference with French Society - 127 participantsO i d K St k h ld R dt bl f dOrganized Key Stakeholder Roundtable focused on Workforce Development in the Nuclear industrySupport for ICONE, PVP and ESDA ConferencesLeading efforts to develop relationship with EYE (European Young Engineers)Support of Sections and District Board– Monthly e-newsletter to over 20,000 members and
prospects
Middle East / AfricaMiddle East / Africa
G f C C (GCC) GCC• Gulf Cooperation Council (GCC) / GCC Standards Organization (GSO)*
Discussions on Standards– Discussions on Standards– Discussions on ASME Standards Training.
• Engaging Saudi Aramco in the S&C• Engaging Saudi Aramco in the S&C committees
• Regional S&C growth statsRegional S&C growth stats– Certificate holders rose 107% from 3/04 to 3/09
(or 98 to 203)
* GCC includes: Saudi Arabia, UAE, Qatar, Oman, Bahrain, Kuwait
Middle East / AfricaMiddle East / Africa
• South Africa ASME Codes continue to be• South Africa – ASME Codes continue to be referenced in South Africa and ASME held a Nuclear Codes and Standards Workshop Supporting New Build and NuclearSupporting New Build and Nuclear Manufacturing in South Africa' in Johannesburg in Oct. 08
• Nigeria – with the involvement of the StandardsNigeria with the involvement of the Standards Organization of Nigeria (SON), four ASME standards were referenced in new regulation in November 2008: – SECTION VIII: DIVISIONS 1, 2 & 3.– SECTION XII.
Latin America & CaribbeanLatin America & Caribbean
• Codes• Codes– Committee on ASME C&S in Spanish with
Subcommittees on Piping and Pipelines and Pressure Vessels
– C&S working with Regulators in Colombia, Bolivia and Argentina
– Certificate holders rose 57% from 3/04 to 3/09 (or 72 to 113)*113)
• Courses: – In FY 08, 11 training partners provided training to 1,563
professionals in 15 countriesprofessionals in 15 countries • Conferences
– RioPipeline, and 2 new events: Sub-Sea Brazil and RioOffShore
* does not include Mexico
External RelationsExternal RelationsPresident, ED & team participated in:
W ld E i i C W ld F d ti f– World Engineering Congress, World Federation of Engineering Orgs and UPADI in Brazil, Dec 2008
• Focus: Workforce Development and Continuing Ed.E M ti i M h f d N l– European Meetings in March focused on Nuclear Energy, Workforce Development and Climate Change.
• Rolls Royce Suez IMechE IDA etc• Rolls Royce, Suez, IMechE, IDA, etc.• Hosted Nuclear Workforce round-table
– China visits postponed due to H1-N1 Flu• CMES Ministries and Government Agencies• CMES, Ministries and Government Agencies
Reinforcing ASME’s Role as a Valued C t t P id d Thi d P t CContent Provider and Third-Party Convener
Global Growth at ASMEGlobal Growth at ASME
Three primary drivers:• Driven by Industry and ASME
Customers• Driven by Country/Regional Focus
d l l ff tand local efforts• Driven by internal, learning and
th ti iti ithi th tgrowth activities within the sectors.
Globalization Tomorrow -Globalization Tomorrow -An Enterprise Strategic InitiativeAn Enterprise Strategic Initiative
ASME’s Changing Presence*ASME s Changing Presence
“Top-Ten” Cert. Holders**“Top-Ten” MembershipJune 1999 March 2009
1 Italy (141) China (364)2 Germany South Korea
1998 20081 Japan (693) India (1,466)
2 Saudi Arabia Peru y3 China Italy
4 UK GermanySo th Korea India
3 UK Japan4 Singapore UK5 India Iran 5 South Korea India
6 France Mexico7 Japan Japan
5 India Iran6 South Korea Mexico7 Hong Kong Colombia
8 Mexico UK9 Spain France
10 Netherlands (28) UAE (66)
8 Mexico Venezuela9 Italy Pakistan
10 Germany (209) Australia (301) 10 ( ) ( )y ( ) ( )
* Excluding the US & Canada ** BPV and Nuclear Stamp Holders
Nations Turning to Nuclear EnergyFrance 2Lithuania 1
Slovakia 2Slovenia 1
Bulgaria 1Turkey 2
Russia 42Ukraine 2
Nations Turning to Nuclear Energy
Canada 2
Japan 12North Korea 1
Czech Rep. 2 Romania 3 Armenia 1 Kazakhstan 1
Canada 2USA 32Mexico 2
A ti 1
South Korea 7China 63India 23Vietnam 2Argentina 1
Brazil 1
Vietnam 2Indonesia 1
Red – Countries Using ASME Code as Basis
Egypt 1South Africa 25
Israel 1Iran 5
Nations have planned or proposed building more than 220 power reactors
Blue – Countries Considering Use of ASME Code
Pakistan 4power reactors
Source: World Nuclear Association (as of Dec. 8, 2006) in Nuclear Energy Insight, January 2007
ASME’s Global ChallengeASME s Global Challenge
• Keeping pace with the changing needs of engineers around the world
• Delivering needed products and services in a manner that is relevant to local social and economic conditions
ASME OperationsASME Operations
Country (Region) Approach• Country (Region) Approach– Deliver to established, defined market– Build appropriate local resources for
sustainable presence• Industry Approach
– Develop “Cut and Paste” programs forDevelop Cut and Paste programs for deployment to local partners
– Countries and local partners identified by Govt., Industry and Academic contactsGovt., Industry and Academic contacts
• Deployment, Coordination and Resource allocation by G-SET/SMC
Global SETGlobal - SET• To provide staff leadership for execution on
ASME enterprise strategic objective on “Globalization.”
• Charge: The Globalization Strategy Executive Team (G-SET) reports to the ExecutiveTeam (G SET) reports to the Executive Leadership Team (ELT); executes on ASME enterprise strategic objectives on “ l b li ti ” t k d“globalization”; tracks progress; and communicates on developments.
Global SETGlobal - SETCore Team: Mark Sheehan, Rob Lettieri, , ,
Burt Dicht, Tom Perry, Roy Arbeit, Michael Rovins, Mike Michaud (leader)
J Li ( )– June Ling (sponsor), – Bernie Hrubala (link to SMC)
Activities to date– Review of Charge, BOG’s Goals, Processes– Consensus on Metrics, Development of Index– Development of Report, Preparation for BOG
RetreatRetreat
Global IndexGlobal IndexGoal: Develop an accurate measure of p
ASME’s Global “footprint”.
• Measures “strategic” growth (revenue• Measures strategic growth (revenue is measured separately)
• Includes leading and lagging g gg gindicators
• Compiled per country but provides regional or “basket” viewsregional or basket views
• Valuable over long-term
Global IndexGlobal IndexMeasures include:“Global Index Top-Ten” Measures include:• Web Visits, Membership,
Stamp Holders and Participants from a wide
p6/2008 3/2009
1 Japan + XXX %
2 Saudi YYY % Participants from a wide range of ASME activities
• Adjusted and combined, it id b li t
2 Saudi - YYY %
3 England4 Singapore
provides a baseline country to country comparison
• Will serve as a growth
5 India6 South7 Hong Kong
measure over long term –beyond cycles.
8 Mexico9 Italy
10 Germany10 Germany
G SET Next StepsG-SET Next Steps
OG f G• Engage BOG at retreat, refine Global goals and strategyS t t t i l i• Support strategic planning process with Sectors and Business UnitsCoordinate Global activities internally• Coordinate Global activities internally with Units through SMC
• Provide Accurate Reporting to BOG• Provide Accurate Reporting to BOG
Defining ASME’s Global StrategyDefining ASME s Global StrategyRelevance + Responsiveness + RepetitionRelevance Responsiveness Repetition = Global Growth
• Relevance: Having products and services that meet the latest needs of engineers worldwide
• Responsiveness: Identifying where those products are needed and delivering them cost-effectivelyeffectively
• Repetition: Continuing to deliver in a consistent, quality manner
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