Global Consumer Markets Service
Copyright © 2006 Global Insight, Inc. 2
Global Insight
• Premier intelligence: World-wide country & economic analysis, forecasts & consulting
• Most comprehensive coverage of countries, regions, and industries from any single source
• Common analytical framework and a consistent set of assumptions across industries
GLOBAL INSIGHT has the BEST TRACK RECORD among
COMMERCIAL FORECASTERS
Copyright © 2006 Global Insight, Inc. 3
Global Insight
Broad range of capabilities include:
Consumer Market SizingDemographic AnalysisPerformance Benchmarking Retail Sales & Consumer Spending ForecastingStrategic and Tactical Planning Tools
Copyright © 2006 Global Insight, Inc. 4
Global Consumer Markets ServiceGLOBAL CONSUMER MARKETS SERVICE brings together
Key Forecasts, Datasets, and Market-sizing Tools to help you formulate better strategic and tactical plans for your organization,
based on Reliable, Comprehensive Data and Analysis.
Copyright © 2006 Global Insight, Inc. 5
A Global Outlook on Consumer Spending & Key Drivers
Cross-country, Comparable Data
95 Emerging and Developed Countries +90% of Global Consumer Purchases Forecast
22 Consumer Product CategoriesDetailed Household Income Distribution ForecastsIn-depth Population AnalysisGender and Age BreakdownsTotal Population Urbanization Rates
History and Forecasts from 1990 to 2020
Consistent Analysis –Complete Coverage
Copyright © 2006 Global Insight, Inc. 6
Size & Forecast Your Target Market
Assess Overall Market AttractivenessSize Country MarketsAnticipate Growth by Customer SegmentIdentify Market Risk and Exposure
Uncover Market Opportunity and Evaluate Risk
Conduct Product Penetration AnalysisCombine Your Proprietary Information with
data from Global Consumer Markets to evaluate market penetration and opportunity
Copyright © 2006 Global Insight, Inc. 7
Global Consumer Markets: Database Dimensions
Case Studies
DATABASE DIMENSIONS
Global Consumer Markets
Copyright © 2006 Global Insight, Inc. 8
Country Coverage
UzbekistanKazakhstanSwedenGreeceSri LankaIndiaUkraineBelarusSpainGermanySingaporeHong KongTurkmenistanAzerbaijanPortugalFrancePhilippinesChina
NorwayFinlandPakistanBangladesh
MexicoCanadaNorth AmericaRussia
Commonwealth of Independent States
El SalvadorEcuadorCubaCosta RicaColombiaChileBrazilBoliviaBelizeArgentinaLatin America
United States
VenezuelaUruguayPuerto RicoPerúParaguayPanamáNicaraguaHondurasGuatemala
EuropeTunisiaJordanTurkeyLatviaTanzaniaIsraelSloveniaHungarySouth AfricaIranSlovak RepublicEstoniaSaudi ArabiaGhanaRomaniaCzech RepublicNigeriaEgyptPolandCroatiaMoroccoCote d'IvoireLithuaniaBulgariaKuwaitAlgeria
Central EuropeAfrica Middle East
NetherlandsDenmarkNew ZealandAustraliaMaltaCyprusAsia-PacificLuxembourgBelgiumUnited Arab EmiratesItalyAustriaUgandaKenya
IrelandIceland
United KingdomSwitzerland
VietnamThailandTaiwan
KoreaJapanIndonesia
95 COUNTRIES
Malaysia
Copyright © 2006 Global Insight, Inc. 9
Demographics & Income Distribution by Country
55 to 59
50 to 54
45 to 49
40 to 44
75 & UP
70 to 74
65 to 69
60 to 64
35 to 39
30 to 34
25 to 29
20 to 24
TOTAL URBAN POPULATION
15 to 19
10 to 14
5 to 9
0 to 4
TOTAL ▬ MALE/FEMALE (Age Segments)
POPULATION
US$ ▬ 2000 US$ ▬ PPP$ ▬ 2000 PPP$
$100-150K $150K & UP
$20-30K $30-40K $40-50K$50-60K
$60-70K $70-80K $80-90K
$90-100K
HOUSEHOLDS ▬ AVERAGE INCOME
$0-5K $5-10K
$10-15K $15-20K
INCOME DISTRIBUTION
Unemployment Rate
Female Labor Force
Male Labor Force
Total Employment
LABOR FORCE
Short Term RatePrime Rate
PPP Conversion Factor (Real/2000)
Long Term Interest RateExchange Rate
FINANCIAL
Copyright © 2006 Global Insight, Inc. 10
TobaccoEducation Food Communication Services
Household EquipmentFinancial & Other ServicesOther Household ServicesHousehold OperationsSemi-durables
Transportation EquipmentEntertainment Household EnergyAlcoholic BeveragesMedical Non-durables
Transportation ServicesPersonal CareRestaurants & HotelsNonalcoholic Beverages Clothing & Shoes DurablesSPENDING by CATEGORY (Billions of US$, 2000$ and Price Deflators)
Consumer Spending by Country
Index of Human Capital Illiteracy RateHealth Expenditures Education Expenditures
EDUCATION & HEALTHEnrollment Rates
PrimarySecondaryTertiaryProfits
Net National Income Net Disposable Income National Wealth
Gross Domestic Product Employee Compensation Consumption
BUYING POWER INDICATORS
National Income
Copyright © 2006 Global Insight, Inc. 11
Easy Online Data Access though DataInsight Web
Find the information you need by Geography and Concept
Export data series into Microsoft ™ Excel
Save frequently used series in Workbooks
Create custom data Aggregations
Visualize data series before exporting
Copyright © 2006 Global Insight 11
Copyright © 2006 Global Insight, Inc. 12
Global Consumer Markets: Applications
CASE STUDIES
Database Dimensions
Global Consumer Markets
Copyright © 2006 Global Insight, Inc. 13
How do you look at the market?
Copyright © 2006 Global Insight, Inc. 14
0.0
0.5
1.0
1.5
2.0
2.5
History Forecast
Inde
x of
Glo
bal P
opul
atio
n(1
995=
1)
World, Total Population
Population 0 to 14
Population 15 to 64
Population 65+
Market Planning - Understanding Your Potential
Compound Annual Growth Rate
3.0%
1.0%
0.0%
1.0%
1995-‘202005-’101995-’05
2.5%
1.6%
-0.2%
1.2%
65 & Up
15 to 64
0 to 14
World
2.0%
1.3%
-0.2%
1.0% + 3% AnnualGrowth
…but the world numbers only tell half of the story, as a global firm - Senior Corp
wanted to know which markets were expected to expand most.
A firm specializing in products for Seniors forecast 3% annual sales growth, based on global population forecasts.
Copyright © 2006 Global Insight, Inc. 15
United Kingdom
JapanUnited States
India
China
(5)
-
5
10
15
20
25
30
35
40
-20%0%20%40%60%80%100%
Senior Corp Market Penetration (%)
65+
Abs
olut
e Po
pula
tion
Incr
ease
(Milli
ons)
Market Strategy – Potential PLUS Penetration
A closer inspection of the firm’s market presence revealed that its most highly penetrated markets were not in countries where the absolute 65+ population increase will be the greatest.
Senior Corp’s customer market base (current country portfolio)
*Bubble size represents total 65+ population
Copyright © 2006 Global Insight, Inc. 16
United Kingdom
JapanUnited States
India
China
(5)
-
5
10
15
20
25
30
35
40
-20%0%20%40%60%80%100%
Senior Corp Market Penetration (%)65
+ A
bsol
ute
Popu
latio
n In
crea
se (M
illion
s)
Strategy Dynamics – Re-focus Your Targets
By pursuing an aggressive market expansion strategy in India and Japan,Senior Corp’s market proxy benchmark increased, in absolute terms.
With the right data, Senior Corp can reposition itself to take advantage of true market potential…
…but what about other factors that drive consumer spending?
Senior Corpmarket base, anticipating
India & Japan expansions
Copyright © 2006 Global Insight, Inc. 17
4.9
4.9
5.0
7.8
6.1
13.9
3.9
16.3
9.8
- 1.0 2.0 3.0 4.0 5.0 6.0 7.0 8.0
U.S.
Germany
Canada
Japan
UK
Russia
Brazil
China
India
10 Year Compound Annual Growth Rates (%)
Health Spending per Capita
Health Care Expenditures: Specific Market Spending
Per capita, the U.S. spends almost double the amount on health compared to its peers
Senior Corp’s product lines are health care related. Now that the firm knows where the
target demographic is expanding –it can evaluate the combined effects of
health expenditure and income growth.
Of the two target markets for expansion –Japan and India – Japan is on par with its traditional peer group, while India is more like the developing world.
USA
Japan
Canada
UK
ChinaIndia
Brazil
Russia
0
10
20
30
40
50
60
70
80
90
-1.0 0.0 1.0 2.0 3.0 4.0 5.0 6.0 7.0 8.0
Per Capita Health Expenditures (Thousands of USD)
Ave
rage
Rea
l PP
P In
com
e (T
hous
ands
of P
PP
US
D)
Copyright © 2006 Global Insight, Inc. 18
0
50
100
150
200
250
2005 2007 2009 2011 2013 2015 2017 2019
# of
Hou
seho
lds
(mill
ions
) $70 to 80K$60 to 70K$50 to 60K$40 to 50K$30 to 40K$20 to 30K
0
5
10
15
20
25
30
35
40
45
2005 2007 2009 2011 2013 2015 2017 2019
# of
Hou
seho
lds
(mill
ions
) $70 to 80K$60 to 70K$50 to 60K$40 to 50K$30 to 40K$20 to 30K
Households – A Different Perspective on Income
Growth of India’s Middle Class (Real US PPP$)
Forecast Period
Another measure of market demographics – Households by Income Bracket –demonstrates the eruption of India’s middle class over the forecast period, while Japan’s middle class compresses, as households enter higher income brackets.
Japan’s Middle Class (Real US PPP$)
Forecast Period
Senior Corp’s target market is historically biased towards middle class consumers.
Copyright © 2006 Global Insight, Inc. 19
An Economics and Business Perspective
Copyright © 2006 Global Insight, Inc. 20
The Best in the Business
Copyright © 2006 Global Insight, Inc. 20
Thank You.Antonia Prlic
PrincipalAdvisory Services [email protected]
WWW.GLOBALINSIGHT.COM/CONSUMER
21
Top Related