Download - GinzaMetrics marketing dashboard feature & benefit overview

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Page 1: GinzaMetrics marketing dashboard feature & benefit overview

Search & Content Marketing: Actionable Analytics & Recommendations in a Single Platform

Platform Features

‣ Custom Dashboards Create data views that meet your needs, customize for clients or internal audiences ‣ Daily Crawls

The most frequent updates to your analytics of any service available ‣ Actionable Recommendations

Get recommendations at the site and individual content/page level for keywords & content, page structure, and crawlability ‣ White Label Options

Make the platform your own with custom logos and branding ‣ Interactive Data

Dive deeper into your data with clickable custom graphs ‣ Scheduled Custom Reporting

Get updates when you want and on the analytics you choose with your report center

‣ Competitor Analysis Get to know the keywords, content and social signals thata re working for your competitors ‣ Social Signals

Understand the role of social media in findability, including Facebook, Twitter, G+, YouTube, Slideshare, Pinterest, & Instagram ‣ API

Integrate your search and content data with our scalable API ‣ Enterprise Support

Questions about the platform, the industry, or your account? We have a staff member to help ‣ Competitor Discovery

Identify competitors in your market and see what content they’re creating for your market ‣ Keyword Discovery

Identify new keywords & topics that you should track & create content for to win customers

What our customers say

“GinzaMetrics is a strategic platform for us around the globe.” - groupM

“Our team uses GinzaMetrics across many agency

functions, huge budget saver! - The Richards Group

“The insights from GinzaMetrics drive marketing decisions that increase our revenue.” - Chegg

Contact UsE: [email protected]: 1.888.469.2707t: @ginzametricsf: facebook.com/ginzametrics

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One platform for all your search and content needs, including performance, recommendations & data

Unified Dashboard

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Don’t wait a week for your data. Daily crawls provide valuable insight into your content performance.

Daily Data Updates

‣ Understand how changes in custom behavior and search engine algorithms affect your findability.

‣ View competitor changes daily and track their content changes.

‣ Understand the affect content and search has on conversions so you can maximize opportunities.

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If it’s in GinzaMetrics, it can be white labeled.

White Label Anything

‣ Dashboards can be white labeled to match your brand, lines of product, or client needs.

‣ Follow the branding through to your custom reporting options.

‣ Include items like your logo, colors, and other elements to really make the platform your own.

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Know the score, and how to improve it. Recommendations that span your site and content put you in control.

Actionable Recommendations

‣ Recommendations categorized by Keywords & Content, Page Structure, and Crawlability for easy sorting.

‣ Sort your recommendations by Importance, Difficulty, and Risk.

‣ View on-page optimization scores for each of your pages, as well as your overall site for a glance at the health of your content.

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Don’t stop at the dashboard. Click into charts, graphs, and text to dive deeper into your data than ever before.

Interactive Data

‣ Clickable charts and graphs, hover text, and expanded views throughout the platform.

‣ Use the top level navigation to dive into content, competitors, keywords and recommendations.

‣ Daily data updates and interactive data means you have access to the most information on your search and content possible.

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View social’s impact on findability at the site and content level across Facebook, Twitter & Google+

Social Signals

‣ Discover each piece of content’s social footprint across Facebook, Twitter, and Google+.

‣ See Social Signal information for competitors and compare your content to theirs for Twitter, Facebook, G+, Instagram, Pinterest, YouTube, and Slideshare.

‣ Click into charts to view most popular days, weeks and months for your content on social channels.

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View social engagement data at specific channel, individual content, conversion, & revenue levels.

Social Engagement

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See how you stack up against competitors across major social and offsite content channels.

Competitor Social Landscape

‣ Includes Facebook, Twitter, Google+, Youtube, Pinterest, Instagram, and Slideshare.

‣ Rearrange competitors to compare with your brand.

‣ Green text and checkmarks denote brand with highest social ranking.

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Understand competitor performance across keywords & content using interactive graphs and charts

Competitor Insights

‣ Discover competitor rankings across keywords and content.

‣ View competitor findability score alongside your own to understand audience perception.

‣ Use competitor ranking trends for content groups and keywords to see how algorithms affect you.

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Find out who is important in your market, whether it’s new competitors or big brands taking market share.

Competitor Discovery

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View the topics and keywords are making brands win customers, see how they’re ranking and create content that wins.

Competitor Tracking

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Reporting designed with you in mind, including white labeling, scheduled sends, modules for drag-and-drop layout

Custom Reporting

‣ Reporting center that includes all your reporting needs in one place.

‣ Drag-and-drop editing and module selection options make creating reports simple.

‣ Save templates you like for future use.

‣ White label reports, schedule sends, and select recipients for ultimate multitasking.

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Build and save your favorite reports as custom dashboards for product lines, geographies, or campaigns.

Custom Dashboards

‣ Use filters to create charts and graphs for your marketing needs.

‣ Use the drag-and-drop modules to arrange how you like.

‣ White label to match your brand.

‣ Save custom dashboard URL for easy reference and sharing.

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View social’s impact on findability at the site and content level across Facebook, Twitter & Google+

Robust API

‣ Clean, well-documented API with JSON output

‣ Per-developer API keys are available to ensure security and auditing.

‣ Industrial-strength performance for large-scale processing.

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Plans & Pricing