1
GET THE SHOTWhether you’ve got a day, an hour, or just 5 minutes
With Larsen & Talbert
Thursday, June 17, 2010
22
CAREER TIMELINE
College:Michael -‐ Pomona College, English Lit BATracy -‐ University of Utah, Business Marke@ng BS
High School: Michael & Tracy meet in Salt Lake City. He is the yearbook photographer, she is the newspaper photographer
Assis/ng :
Michael: Mark Seliger, MaHhew Rolston, Annie Liebovitz, George Holz, Andrew MacPherson, Andrew Eccles, Firooz Zahedi
Tracy: Andrew Southam, Grey Crawford, Firooz Zahedi
Marry & Form “Larsen&Talbert”:
Tracy is geOng jobs, Michael is assis@ng. Pool resources and form partnership.
Play to strengths: Michael deals more with technical. Tracy with rela@onal.
Clients: TV Guide, InStyle, People, Venice, US, Good Housekeeping, SELF, Parade, Marie Clare, BOP, Jump, Fox, ABC, Disney, Warner Bros TV
Have Twins (!): Tracy begins Mothering Sabba@cal. Looking forward to her return.
1981 -8 5 1985-89 2000-present 20051991 -1 9 9 7 1997 1997-present
Thursday, June 17, 2010
33
Thursday, June 17, 2010
44
Thursday, June 17, 2010
55
Thursday, June 17, 2010
66
Thursday, June 17, 2010
77
Thursday, June 17, 2010
88
Thursday, June 17, 2010
99
Thursday, June 17, 2010
1010
Thursday, June 17, 2010
1111
SHOOTING CELEBRITY PORTRAITS
Challenges• Time• Space & logistics: Make it easy on subject - shoot anywhere• Subject/publicist (they want to look great) and client (they want interesting images)• Budgets: Dwindling. Clients want more for less
Responses• Flexibility: Walk into a situation and make it work fast• Always keep in mind the client’s needs• Stay positive, be prepared, keep it simple• Utilize and constantly build resources to bring to your client and work• ALWAYS make women look beautiful. NEVER let unretouched (HR) images leave
the office• Frontal lighting and our friend “Fill”
Thursday, June 17, 2010
1212
THE ASSIGNMENT
1. Beautiful workout images of fitness guru Jillian Michaels for Self Magazine
2. Decent budget and time allowance. Needs to be beach location with blue sky, light has to be big and soft. Need production friendly location.
Thursday, June 17, 2010
1313
PLANNING THE SHOOT
Model considerations: Jillian’s eyes are sensitive to lightScouting the location: Found a house in Malibu.Environmental constraints: Sun and wind significant issues to contend with. Need to
overpower the sun to create blue sky.
Must haves:• Blue sky mandatory• Clean horizon, water and sky• Soft light needed• Lots of strobe power needed• Location needed to be styling and production friendly• Had stylist and fitness editor fly in from NY, Hair, Make-up, styling assistants, producer,
production assistant, caterers, location manager, 3 assistants, video guy, Jillian, publicist and manager.
Thursday, June 17, 2010
1414
SET UP #1: GEAR
• Canon 5D Mark II• Canon 24-70 f2.8 lens• Canon 70-200 f2.8 lens• 100 ISO 1/180th f/11• 12x12 silk on frame overhead• 12x12 silk on frame in front of Elinchrom Octabank• Elincrom Octabank with 2 profoto bi-tubes• (4) Profoto 8 2400w/s set at 3/4 power• (6) Pocketwizard transceivers• (5) medium rollers• White/black foamcore• (1) full applebox• Matthews wind machine• (10) 50 ft ac extention cords• flags, stands, sandbags• Macbook Pro
Thursday, June 17, 2010
1515
SET UP #1
Thursday, June 17, 2010
1616
SET UP #1
Thursday, June 17, 2010
1717
Thursday, June 17, 2010
1818
Thursday, June 17, 2010
1919
Thursday, June 17, 2010
2020
Thursday, June 17, 2010
21
Thursday, June 17, 2010
Thursday, June 17, 2010
Thursday, June 17, 2010
2424
SET UP #2: GEAR
• Canon 5D Mark II• Canon 70-200 f2.8 lens• 100 ISO 1/500th f/4• 2 2’x4’ white/black foamcore pieces
Thursday, June 17, 2010
2525
Thursday, June 17, 2010
2626
THE ASSIGNMENT
1. Photograph actress Keira Knightley in London for the cover of Parade Magazine
2. Standard portrait shoot, but in foreign country.
Thursday, June 17, 2010
2727
PLANNING THE SHOOT
Travel PlansLocal Resources: Assistants, location services, hair, make-up, stylingEquipment: Ship or rent?On the ground: Visit studios, location scout, arrange for payment, finalize all plans,
call sheet
Trust professionalism of colleagues.
Thursday, June 17, 2010
2828
SET UP #1: GEAR
• Mamiya RZ, 220 film backs, 110mm, 150mm • Profoto 7 packs heads• Elincrom Octa• 12x12 silk• 9ft blue seamless paper• Medium Chimera softbox• Foamcore, stands, clamps, sandbags, extention cords
Thursday, June 17, 2010
Thursday, June 17, 2010
30
Thursday, June 17, 2010
31
Thursday, June 17, 2010
32
Thursday, June 17, 2010
Thursday, June 17, 2010
34
Thursday, June 17, 2010
Thursday, June 17, 2010
3636
THE ASSIGNMENT
1. Portrait of Vera Farmiga for USA Today about her Oscar nomination
2. Constraints: time, money, no wardrobe changes
Thursday, June 17, 2010
3737
PLANNING THE SHOOT
• We were told we had 30 minutes with Vera at a local hotel• Reserved hotel ballroom lobby which had nice furnishings and tall ceilings.• Were told she would arrive “camera ready” with one dress.• Arrived 2 hours ahead to set up 4 set ups• 2 assistants• Turned out we only had about 10 minutes with her, but got through all 4 set ups.
Thursday, June 17, 2010
3838
SET UP #1: GEAR
• Canon 5D• Canon 70-200 f2.8 lens at 160mm• ISO 100 f/8 1/180s• (3) Dynalite heads and 1000w/s packs• (2) white umbrellas• Dynalite beauty dish• 9ft white seamless• Stands, sandbags, extention cords
Thursday, June 17, 2010
39
SET UP #1 Diagram
39
Thursday, June 17, 2010
40
Thursday, June 17, 2010
4141
SET UP #2: GEAR
• Canon 5D• Canon 70-200 f2.8 lens at 160mm• ISO 100 f/8 1/180s• (1) dynalite heads and 1000w/s pack• (1) dyna beauty dish• 9ft white seamless• Silver show card• Stands, sandbags, extention cords
Thursday, June 17, 2010
42
SET UP #2 Diagram
42
Thursday, June 17, 2010
Thursday, June 17, 2010
4444
SET UP #3: GEAR
• Canon 5D• Canon 24-70 f2.8 lens at 62mm• ISO 100 f/4 1/180s• (1) dynalite head and 1000w/s pack• (1) Elincrom Octabank• Silver show card• Stands, sandbags, extention cords
Thursday, June 17, 2010
4545
SET UP #3
Thursday, June 17, 2010
Thursday, June 17, 2010
4747
SET UP #4: GEAR
• Canon 5D• Canon 24-70 f2.8 lens at 57mm• ISO 100 f/4 1/180s• (1) dynalite head and 1000w/s pack• stands, sandbags, extention cords
Thursday, June 17, 2010
4848
SET UP #4: GEAR
Thursday, June 17, 2010
49
Thursday, June 17, 2010
50
MARKETING YOUR BUSINESS
50
• Social Calls• Go sees• Printed promos• Email promos• Web presence/Social Media• Listing sites: APA, Wonderful Machine
• www.larsenandtalbert.com• http://larsenandtalbert.blogspot.com/• http://www.facebook.com/pages/LarsenTalbert/105124063598
Thursday, June 17, 2010
Top Related