Welcome!
Get LinkedIn Savvy
For Producers
About LinkedIn
Largest B2B with over 330,000,000 Members in over 200 Countries
For Professionals
Educated, Affluent, Influential
How do you use LinkedIn?
Improve relationships and expand your network
Networking, Identity, Intelligence
Six Reasons I use LinkedIn
1. Develop a professional brand and identity
2. Expand your network – keep in contact as people change companies
3. Interact with other professionals
4. Use a business intelligence tool
5. Obtain targeted news delivered daily by LinkedIn
6. Stay on top of industry trends by following and participating in groups
Creating a LinkedIn profile is an excellent way to establish and own your professional identity online. LinkedIn profiles typically appear among the top search results when people search by name.
Your Profile, Your Brand
Include –Summary–Experience–Education–Awards–Skills–Recommendations–Endorsements–PROFESSIONAL HEADSHOT
A Savvy Profile
Creating a Savvy Profile
Creating a Savvy Profile
Your profile becomesyour ‘virtual’ resume
It credentials you
Your Digital Resume
Your Digital Resume
Your profile becomesyour ‘virtual’ resume
It credentials you
LinkedIn Skills & Endorsements
LinkedIn Recommendations
LinkedIn Recommendations
LinkedIn Activities
Activities include status updates, new connections, recommendations, answers, comments and articles liked or shared.
LinkedIn Settings & Privacy
On LinkedIn, the basic type of connection is a contact you know personally and who you trust on a professional level.
You create connections by sending and accepting invitations.
Once you've "connected" to them on LinkedIn, you can communicate with them directly and see their entire profile. You also have an extended network of connections made up of people who your connections know.
What is a Connection?
Building Connections
Personalize your message
LinkedIn Connections
Connections, by Company
See Connections, by company
for targeted, direct marketing
Connections, By Industry
Connections, by Industry
for targeted, direct marketing
The LinkedIn User Agreement states that they have the right to restrict, suspend, or close your account if warranted. The most common reason for a restriction is sending too many invitations to people you don't know.• A restriction is automatically triggered if too many invitations
are:– Declined with the I don't know response.– Flagged as Spam.
Fair Warning
Tips to prevent restrictions:• Invite only people that you personally know.• Invite only those you'd recommend to others.• Personalize your invitation message. Explain how you know
them or why you want to connect.• Add a current, professional, head-shot photo to your profile
so people recognize you.• Use an InMail or Introduction if you don't know someone's
email address.
Making Safe Connections
Export Your LinkedInDatabaseTo Excel
LinkedIn Exporting Connections
The MostCurrentDatabaseYou can Use:
LinkedIn Exporting Connections
LinkedIn Removing Connections
LinkedIn Our Company Page
Our Company Page
For a business, it's the opportunity to:• Tell your company's story• Highlight your products and services• Engage with followers• Share career opportunities• Drive word of mouth at scale
LinkedIn Company Pages
For millions of professionals, a Company Page is a place to:• Explore companies of interest• Get the latest company updates and industry news• Research products & services• Learn about job opportunities
LinkedIn Company Pages
Using LinkedIn Groups is a great way for organizations to keep in touch with their members about current events and to discuss issues of common interest.
LinkedIn Groups
Here are a few types of groups that are currently on LinkedIn:– Corporate – College alumni – Nonprofit – Trade organizations – Conferences – Industry-specific
LinkedIn Types of Groups
Examples
LinkedIn Groups
LinkedIn Groups
LinkedIn Groups
Email updates, from Groups
LinkedIn Build your Network
Posting updates and sharing within Groups builds out your LinkedIn Network
LinkedIn Example Groups
Group Example
LinkedIn Example
LinkedIn Group Example
LinkedIn Group Example
LinkedIn Group Example
LinkedIn Group Example
Group Example
Group Example
LinkedIn Group Example
LinkedIn Group Example
LinkedIn Group Example
LinkedIn Group Example
LinkedIn Group Example
LinkedIn Groups
A good mix
How many degrees away are you from the people you need to know?
LinkedIn Leverage Your Network
LinkedIn Leveraging for Sales
LinkedIn Leveraging Your Network
Inside Track: Second Degree Connections
By Title
LinkedIn Filter by Title
LinkedIn Premium Accounts
LinkedIn Premium Accounts
LinkedIn Sales Navigator
LinkedIn Ads and Sponsored Updates
Ads
LinkedIn Ads and Sponsored Updates
LinkedIn Ads – Pay Per Click
LinkedIn Ads – Targeted By Location
LinkedIn Ads Targeted By Industry, Size
LinkedIn Ads Targeted to NH
LinkedIn Ads – Setting a Budget
LinkedIn Campaign Overview
LinkedIn Reporting: Ads and Sponsored Updates
LinkedIn Reporting: Ads and Sponsored Updates
LinkedIn Monitoring: Ads and Sponsored Updates
LinkedIn Sponsored Updates
LinkedIn Reporting: Sponsored Updates
LinkedIn Influencers
LinkedIn Influencers
LinkedIn Influencers
LinkedIn Influencers
• Remember: the written word is forever. • Don’t be too spammy – Social networks are all about the
conversation. Engage with people, add value, listen, share ideas, like other peoples comments, and present your marketing – don’t just present your marketing.
• Don’t be confrontational. Try to resolve problems the same way you would if you were face to face with the person… on stage… in front of thousands… and as if it’s being recorded.
• Use the same decorum that you would use in any public event you attend when representing our brand.
• Support each other’s comments where you agree and share.
LinkedIn Protecting your brand
Measure success - Measure quarterly for growth:• The number of people in network• Website referral traffic from LinkedIn• Measure new names to Salesforce with LinkedIn key
code.• Measure sales leads and closed sales.
LinkedIn ROI
Thank you!
Go Forth, and Be Savvy on LinkedIn
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