The Write Way to Become a
Star Organizer
Presentation with Barb Sawyers Sticky Communication and Professional
Organizers in CanadaToronto, OntarioFebruary 25,2013
Is this you?
You love to transform chaos into order
Is this you?
But you struggle with creating content that will
• attract customers
• build relationships online
• maybe make you a star
through ordinary writing + extraordinary marketing content
1.Follow my 3-step writing process
2. Multiply
Get organized
1. Think
2. Write like you talk
3. Write better
3 steps
Who do you most want to connect with?
1. Think
What’s your brand personality?
What’s your point?
Who do you most want to connect with?
Who is your ideal reader?
Connect with one. Attract many.
Who do you most want to connect with?
Who is your ideal reader?
What gets her going in the morning?
What keeps him awake at night?
What’s your brand personality?
What gets you going in the morning?
What keeps you awake at night?
What is your point?
What’s the best way to deliver it?
What do you enjoy in conversation?
2. Write like you talk
How can you apply it?
Write your intro
• your point
• connected to your ideal reader
• through your personality
Say it out loud
Pretend you’re having a conversation with your ideal reader
Take a break
3. Write better
Write tight
Be remembered
Look smart
Go Hollywood
Be remembered
How would you help your readers?
Be remembered
10. Repetition, repetition, repetition, but not too often9. A framework, as in three tips, problem-solution8. Visual or sound cues 7. Numbered points 6. Catchy phrases 5. First or last on a list 4. Similar sounds, especially alliterations or rhymes3. What matters to your most important reader 2. Repetition with a twist1. Less
Write tight
How would you make your content fit like your favourite jeans?
Write tight
Make a backup copy.Delete all unnecessary words.Simplify or delete words any of your readers might not understand. Replace fuzzies with precise terms. Cut modifiers that aren’t vital. Delete or move words and ideas that have ended up in the wrong place.Organize your content under subheads. Chop what doesn’t fit neatly. Add a temporary word parking lot, just in case. Eliminate the word that any time it’s not required. Pretend you’re being charged a buck a word. Link to longer content.Get rid of your ego.
Look smart
What makes others look unprofessional?
Look smart
• Avoid the two most common gaffes: 1. confusing contractions and pronoun possessives, eg It’s and its 2. words that sound alike, eg discrete and discreet
• Use punctuation helpfully• Use numbers effectively• Be consistent
Go Hollywood
StoriesHumourLove
What kinds of movies or other media does your ideal read love? What can you apply?
2. Multiply
Think
Recycle
The medium you’re adapting for
1. Think
Who hangs out there?
What do they like?
What does the medium require?
2. Recycle
Rinse and repeatMake it better
Do you feel better organized about your writing?
Keep goingwith my blog or newsletter
www.stickycommunication.ca
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Like You Talk Only Better
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Multiply
Write Like You
Talk Only
Better
So you can become a star organizer
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