Workshop Guidelines
1. Confidentiality & Compassion2. No cross-talk, advice-giving
#getclear@dianewhiddon
novelwebsitedesign.com
Workshop Guidelines
1. Confidentiality & Compassion2. No cross-talk, advice-giving3. Ask for what you need
#getclear@dianewhiddon
novelwebsitedesign.com
My definitions:
Marketing - talking/speaking/writing about what you love to do with confidence
Sales – graciously accepting paymentenergy for it
BOTH require that you are anchored in your own TRUTH, and that you put yourself in someone else’s TRUTH
#getclear@dianewhiddon
novelwebsitedesign.com
What gets in the way:
1. Not enough clarity/permission/receiving around
passion, joy, ease, fun, purpose
OR
2. Too much
fear, insecurity and lack#getclear@dianewhiddon
novelwebsitedesign.com
The best marketing strategy in the world won’t do you any good
if it comes from a place of fear and lack …
#getclear@dianewhiddon
novelwebsitedesign.com
But the weirdest, craziest, wildest ideas will do
WONDERSif they come from a place of joy and ease.
#getclear@dianewhiddon
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Why this work is important:
Marketing your business is an act of self-care.
It is also deep soul-work. When you talk with pride, ownership and love about what you’re passionate about, you honor yourself, all the people
who believe in you, and all of your current and potential clients.
#getclear@dianewhiddon
novelwebsitedesign.com
WHAT
What do you most love about what you do?
USP (Unique Selling Proposition)
#getclear@dianewhiddon
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WHAT
What do you most love about what you do?
USP (Unique Selling Proposition)Gifts
#getclear@dianewhiddon
novelwebsitedesign.com
WHAT
What do you most love about what you do?
USP (Unique Selling Proposition)Gifts
#getclear@dianewhiddon
novelwebsitedesign.com
- Naturally, easy, all the time- Easy to dismiss them
WHAT
DESIRES ARE DIVINE
Approach this section’s exercise with a sense of responsibility and obligation to yourself and all of your current and future customers, with a belief that you are incredibly supported, and trust that doing more of what you love is the best way to serve you, your business, and your clients.
#getclear@dianewhiddon
novelwebsitedesign.com
WHAT
What do you most love about what you do?
“If you are good at something, never do it for free.”
- Gene Simmons
#getclear@dianewhiddon
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WHY
Why do you love what you do?
VALUES ACTIONS = CONGRUENCE
Attract people and opportunities. #getclear@dianewhiddon
novelwebsitedesign.com
WHY
Why do you love what you do?
“Work is love made visible.”
- Khalil Gibran
#getclear@dianewhiddon
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WHAT & WHY
What do you most love about what you do?
These center you.
Get you looking inside for answers instead of outside.
“This is what I contribute.”
#getclear@dianewhiddon
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WHO
Your Right People
1. They need EXACTLY what you listed as your WHAT.2. They need it NOW.3. They have money to spend on it.
#getclear@dianewhiddon
novelwebsitedesign.com
WHO
Your Right People
The best marketing is very SPECIFIC.
#getclear@dianewhiddon
novelwebsitedesign.com
WHO
Your Right People“For every person who might reject you if you live your truth, there are ten others who will embrace you and welcome you home.”
- Marianne Williamson
#getclear@dianewhiddon
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HOW
How do you want to BE in your work?
“I’m not an expert.”
#getclear@dianewhiddon
novelwebsitedesign.com
HOW
How do you want to BE in your work?
“Someone else is already doing it.”
#getclear@dianewhiddon
novelwebsitedesign.com
HOW
How do you want to BE in your work?
No kidding. Do it anyway.
#getclear@dianewhiddon
novelwebsitedesign.com
HOW
“A master in the art of living draws no sharp distinction between his work and his play, his labour and his leisure, his mind and his body, his education and his recreation. He hardly knows which is which. He simply pursues his vision of excellence through whatever he is doing and leaves others to determine whether he is working or playing. To himself he always seems to be doing both. Enough for him that he does it well.”
L.P. Jacks#getclear@dianewhiddon
novelwebsitedesign.com