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PlugIntoTheSmartGrid.com
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How do you take a complex subject like the “Smart Grid” and get people interested?
YouTube Takeover
• 1.1 million views
• Second most watched video on all of YouTube for the day
• 23,500 visits to Augmented Reality page in one day
PopSci Cover Feature
• > 100,000 visits to AR page
Using innovation to drive engagement
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More than 100 user videos sharing their own AR experiences
Paid media + innovation = earned media
• >170,000 views
• >800 comments
• Avg 4.9/5.0 rating
Plus ..
• more than 6,500 blog posts
• 9 major articles
• 13 major online press articles
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When people use your advertising to communicate, they’re engaged …
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• More than 1.2 million uniques with more than 1 million Augmented Reality users
• 18% of traffic to PlugIntoTheSmartGrid.com directly from paid media; 82% from organic traffic and earned media
Engagement drives awareness
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