Circles Image via David Armano
Social, Local, Mobile, Video... and the Cloud
- apps and the future of content
Gerd Leonhard Futurist (Media & Communications)
CEO of The Futures Agency Author & Think-Tank Leader
mozilla.org/sopa
The future is already here...
Source: 1: HuffingtonPost.com 2: Google Australia 3: Kevin Kelly 4: Google Images 5: PennOlson.com
Finally, the Global Village is real
Many first-time-ever issues will need to be addressed
Hat tip to Kevin Kelly
People of the Cloud ...will expect a lot more than connectivity
Maybe... the End of PCs...?
EVERYTHING is about Mobile
Ads + Content + Apps = ♨
!
Video is the next text - and Apps are the new cable
channels
Content + Mobile + ☁ = �
Cloud | Video
Telecom « Media » Telecom
Source: Mary Meeker / Kleiner Perkins on Slideshare
Content (Creators, Publishers etc)
Advertisers
Telcos & Operators
Device Makers
Social Networks
Search / Techi.e. Media 2.0
TeleMedia Futures: new roles!!!
Get ready for food chain conflicts
Average engagement per userAverage involvement per user
Average premiums per user
Guess what they will do with this $35 Aakash Tablet
Radical Behavior Changes everywhere
Source: thecarbonara blog
The end of masses?
€ 10 Devices. Soon.
The iSlate
The keywords
FAST. NOW.RELEVANT. ME.
PERSONAL.
HUMAN.
‘Consumers’ are leaping- what about your business?
Disruption and Lubrication is the name of the game
Disrupt yourself or be disrupted
Embrace Empowerment ;) ;(
Images: Source: FastCompany.com
Tell a good story. ALWAYS.
Make Sense not Noise
curation
Source: Joseph Pine Ted Talk
Apps: Stage Experiences!!!
Web-native, mobile and OTT !
‘Open’ is the new default
Source: Alan Moore via Slideshare
Image licensed from sevensheaven.nl
“Becoming an open business is truly challenging” Steve Rubel / Edelman Digital
Source: ARS
Obsession with Control can be a tiny problem:)
Fluid + Feels-Like-Free + Freemium | Upselling
+
Paid with Data and / or Attention
The problem is not the ‘pay’ - it’s the wall!
Quelle:
Freemium is good *but not for everyone!
‘3rd party pays’ and Branded Content will explode
Advertising becomes
Content, too
Advertising 1.0 is unsustainable
Advertising = Content
Brands = Publishers
Marketers = Storytellers
Marketing = Curation
Consumers = Participants
Focus on RoE(ngagement) not (just) RoI
Be a Market-Maker *not a market-waiter ;(
Entrepreneurs: remember this!
Summary
(Kindle)Gerd.fm/freepdfs
Gerd.fm/freepdfs
Gerdtube.com
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