Startup Marketing 101
How to market when you have no money
What is a startup?
What people think it looks like:
What you think it looks like:
I’m a genius smirk.They all love me.
What it actually is:
- Gary Vaynerchuk
Marketers ruin everything.
Google Ad for “Wine”1997 = $.10 per click
Google Ad for “Wine”2014 = $10 per click
100X MORE
So where’s my channel?
$500 to use• You sell a really nice,
handcrafted watch• Goal: get new customers• Ideas?
• Google Ads
• Facebook Dark Posts
Idea #1: Google Ads
Idea #2: Facebook Dark Posts
Idea #3: Instagram
Pre-vetted Eyeballs
Test it.ABT: Always be Testing
Experiment chartExperiment Estimated
Impact Cost Time
Google Ads 10 New Customers $200 1 day
Facebook Dark Posts
10 New Customers $150 1 day
Instagram 10 New Customers $150 1.5 days
Experiment resultsExperiment Cost Estimated
Impact Actual Results
Google Ads $200 10 New Customers
2 New Customers
Facebook Dark Posts $150 10 New
Customers10 New
Customers
Instagram $150 10 New Customers
20 New Customers
$100/new customer
$10/new customer
$7.50/new customer
CaveatYou have a great product. Word of mouth always wins.
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