Location based services
• “where are you” question is one of the most popular areas for mobile services: 600 billion messages per year
• Current approach: passive monitoring or checkins
• Current approach: passive monitoring or checkins
• Google Latitude – passive monitoring
• Foursquare – checkins• Active and passive
checkins: Foursquare vs. Twitter
Our approach
• Peer to peer sharing: add location info to the standard messaging as a signature
• No more special applications and social networks• No registrations• Location is a link in SMS or Email• Geo URI implementation• Smart map – shows your own location vs. shared
location
How does it work
• http://mbigmap.linkstore.ru
• Mobile web application (any HTML5 blowser: iPhone, Android etc.)
• Shows your current location
• Movable marker
How does it work - 2
• Info-window for the marker lets you share this link
• Unique link for for the location
• No ID’s – no data saving on the remote server
How does it work - 3
• The target party opens this link right from his/her email/SMS
• He/she will see two markers: own position as well as the shared data
• Can draw a route
Car parking info
• You can share location info with yourself
• Or just bookmark unique URL
• Open it again and see two markers: saved location and your current position
Find the way back
• You can see the time your marker was set
• You can even create a route to your parking location just by clicking on the marker.
Geo Mail
• Geo aware signature for email
• Web application (HTML5): http://servletsuite.com/geomail
• Add location info-link as a signature
Mobile widget
• Geo signature implemented as a mobile widget (Samsung H1 phone)
Mobile widgets 2
• JIL, Opera widgets, WRT
Legacy phones
Geo signature
• Signature is a link to the map• Landing page: contains an
appropriate map and some geo-targeted information(advertising)
• No extra applications and/orservices
• Direct link (URL) added tothe message
Mobile web mashup
• SCWS servlet: local information
• Opencellid.org: geo data for cells (latitude, longitude)
• Google Static Maps
• URL shortening (e.g. bit.ly)
• URI scheme (sms: mailto:)
How does it work
• SCWS servlet requests local information• Servlet creates a link to our mashup• Mashups accepts cellid, mcc, mns and
obtains latitude/longitude• Mashup creates a link to the map and
shortens it• Mashup publishes messaging links (sms:
and mailto: ) with short URL
Conclusion
• service proposes a new way for the location info exchange.
• service does not introduce a yet another social network with location sharing.
• deploys existing and very popular channels (e.g. SMS) for sharing locations
• does not reveal identity info
Usage and impact
• Geo-targeted context advertising.
• Customized versions: inform car repair service, insurance companies etc.
• Traffic generation for telecom operators: merges messaging and internet
• Convenience telecom vendors extend SMS clients – add links
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