First, A Few Questions
1. Does your newspaper have a CMS?2. To what extent does your newspaper have a
social media presence?– YouTube?– Blogs?– Facebook?– Twitter?
3. What would you like to change about your newspaper’s social media presence?
4. What is the likelihood that changes will occur?
Stats on Social Media
• Video– 71% of online Americans use video-sharing sites– Rural use matches urban and suburban use
• Social Networking– 65% of adults use Facebook, MySpace, or LinkedIn– Purpose: To stay in touch with family and friends– 13% of adults use Twitter
• Mobile Media– 50% of adults have apps on their cell phones
Why is an online presence important?
• Local newspapers (online and off) are top sources for news.
• 31% of adults get news and information about local businesses and restaurants from newspapers (online and off)
Plan of ActionFor Your Career and Newspaper•Flickr for Photos•SoundCloud for Audio•YouTube for Video•Blogs for a Portfolio and Newspaper•Facebook•Twitter•Social Media for Story and Source Management•Social Media for Networking and Branding•Resources
Flickr for Photos• Promote your photojournalism (for free!)• Demonstration– Student Work– Photostream– Uploading photos– Headline and caption writing– Creating a slideshow– Sharing the slideshow
• Hands-On– Create an account
SoundCloud for Audio
• Promote your audio reporting (for free!)• Demonstration– Student Work– Record or upload– Create tracks– Share tracks– Explore tracks
• Hands-On– Create an account
YouTube for Video• Promote your video reporting (for free!)• Example: Denver Post on YouTube• Shared: Denver Post video on OWS protests
• Example: Casper Star Tribune • Google Search: “casper star tribune video”• Results: YouTube vs. Newspaper Website
• Demonstration• Upload videos on a new channel• Get YouTube on your website• Sharing videos
Putting It All Together: Blog Portfolios
• Blogs easily showcase social media content• I recommend: WordPress• Portfolio blogs can enhance your brand! • Journalists (1, 2, 3)• Student Work• Set-up a blog on WordPress:
Tips on getting started and where to get help
HTML Basics for Blogging
Posting• Bold, italics, lists, paragraphs• Linking• Inserting photos and documents• Embedding Flickr, SoundCloud, YouTube
Newspaper Blogs• Beyond portfolio blogs, newspapers host journalist-
authored blogs as well• Examples– New York Times– Denver Post– Casper Star Tribune
• Uses include:– Creating a transparent news process– Opening a dialogue with readers– Posting additional information that didn’t make it to print
Good Blogs…• Update frequently• Write in the first-person and use conversation-style that
shows your personality• Provide specific headlines• Provide links elsewhere to helpful information• Allow readers to comment and comment back to readers• Can be your professional portfolio, journal, or
brainstorming session• Embed multimedia features• Are relatively short
Facebook and Newspapers
• “Create a page” on Facebook for the newspaperUses of Facebook• Report events live using Facebook: Example• Promote stories and content• Create a community and engagement– Use simple wall posts and status updates– Encourage conversation and feedback
• Other tips
Introduction to Twitter• Explanation of Basics
– @username– #topics– RTs (retweets)– Followers– Lists– SnapBird for searching tweets
• Uses of Twitter– Storytelling– Story and Source Management– Networking and Branding
Twitter for Storytelling• Live tweet events and breaking news with visual
storytelling– Example: Joanna Smith, Toronto Star reporter for Haitian
earthquake• “Was in b-room getting dressed when heard my name. Tremor.
Ran outside through sliding door. All still now. Safe. Roosters crowing.”
• “Fugitives from prison caught looting, taken from police, beaten, dragged thru street, died slowly and set on fire in pile of garbage.”
– Example: Alabama meteorologist James Spann reporting on tornadoes
Twitter for Storytelling• Writers and editors can later create stories
with live tweets• Let sources speak for themselves
Social Media for Story and Source Management
• Ask for feedback on story ideas or rough drafts– Using Facebook, Twitter, or blogs
• Check out Storify, Bundlr, or ChirpStory– Poynter explanation of Storify
• FourSquare for live reporter check-ins• TagWhat for creating stories and viewing location-
based multimedia stories• TweetDeck for source and tweet management• Other great examples
Social Media for Networking and Branding
Networking•Follow other journalists•Follow journalism-related chats on Twitter
– Search “#journchat”
•Contribute to community with @references and #topical commentsBranding•Promote your work with links to stories•Promote your newspaper•When you’ve built a brand…
Resources
• Sustainable Journalism• Poynter • Social Media Examiner• Media Helping Media• Knight Digital Media Center– Resources– Multimedia Training (free tutorials!)
• Mindy McAdams’ Teaching Online Journalism
Thank You!
Keep in Touch: Email: [email protected]
Twitter: @klandreville Blog: http://uwyojournalism.com
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