Gamification 101Session 2
Alireza Ranjbar Shourabi
Gamifying
“It’s not about ‘gamifying.’ It’s about driving revenue, saving costs, making people more efficient.” – Bob Marsh, CEO, LevelEleven
Session 1 Review
Career / Job / Hobby / Habit Games we should play Gamification Definition Engagement Loyalty ??? Engagement Metrics Gamification Don’ts Gamification Divisions
Gamification Definition
Gamification is …
Learning from games and their abilities to connect with people.
Using game elements while knowing that a game is a lot more.
Thinking like a game designer. Having objectives other than winning
in the game
For what? …Usability Categories External
Marketing Sales Customer engagement
External Example
For what? …Usability Categories Internal
HR Productivity enhancement Crowd sourcing
Internal Example
For what? …Usability Categories Behavior change
Health and wellness Sustainability Personal finance Social good applications
Player (our Player)
User
Customer
Employee
Fun
Games are the future of work, fun is the new responsible
Serious != Frivolous
What type of Activities have potential for FUN ?
Not Fun
Count some topics that are not fun.
Planting crops all day long Killing people in worst possible ways Air traffic control (highest suicide
rate) Cleaning a baby (the smell) Waiting for tables (boring) ….
Not Fun
Count some topics that are not fun.
Planting crops Killing people Air traffic control Cleaning a baby Waiting for tables What does make a game fun?
Make the game fun …
Game Mechanics Point Level Badge Leader-board ….
Wheel of Fortune
The science behind it
Dopamine for the brain
Challenge Achievement Reward
All about Rewards
Recognition Badge Level Leader-board
Accessibility Control Tangible
Meaning brings the “Overvalue”
Winner
Who is the winner?
How to get the to do it ?
Motivation
Motivation
Sex Violence Game
Prediction Control Joy Redo
Motivation
Sex Violence Game
Prediction Control Joy Redo Flow
Flow
Mihaly Csikszentmihalyi
Being in the zone
Motivations for Playing
Mastery Destress Fun
Hard (Winning) Easy (Exploring) Altered State (Change the feeling) Social (engaging with other people)
Socialize
What do we call FUN ? Winning Problem-solving Exploring Chilling Teamwork Recognition Triumphing Collecting Surprise Imagination Sharing Role Playing Customization Goofing off
• Fun can (and should) be designed
• Fun can be challenging!
• Appeal to different kinds of fun
Bartle Player Types
Killer / Achiever / Socializer / Explorer
Achiever
Socializer
Explorer
Killer
Intrinsic / Extrinsic (Rewards)
Intrinsic / Extrinsic (Rewards)
The Path
How to … just an introduction ! Thinking like a game designer
You’re Not a game designer You’re Not a gamer
Get the player playing and Keep them playing Your participants are your players Engage your players
GMC
Framework
Framework
Gamification 101End of Session 2Thank you for Listening!
Alireza Ranjbar Shourabi
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