ASAE GR SymposiumASAE GR SymposiumFinding PAC Funds
In New Places
New Places for PAC
Chip Ahlswede
Meredith Weisel
Disclaimers Make sure to clear this through your legal team
– We have International, US, State, and local associations here.– Not all laws are 100% the same– Take the idea, build the concept, find the solution
Not all associations are the same– Some of you have individual members– Some of you have corporate members– Others have community members– This presentation offers options for everyone, but not all work
everywhere Final Disclaimer… You gotta try
What makes an effective PAC program?
Presence Leadership Structure Motivation Simplicity Transparency OpportunityVISION
PAC = Culture
Pre-MembershipWhat Makes You Effective? Who do you represent? What do you stand for? How do you do it? How are people involved
Creating a Vision = Future PAC Fundraising
New Membership
When they join Give them info
Provide details Give them the issues Give them the vision Build your database…
Prior ApprovalStrong Logo
Detailed Disclosure
Engaging Explanation
Standard FormMultipleSignatures
Contact Info
Does it Have to be?Header
SupportLevels
Bullet Points
Standard FormDetailed Disclosure
Contact Info
I’m an INDUSTRY CHAMPION!We believe in:
-Rights-Opportunity
-‘MericaSign me up as:-Congress Club (2 years)-Governors Club (4 years)-Senators Club (6 years)-President’s Cabinet (8 years)
Buncha legal blah blah blah
Member Contact info etc.
How to get to you
Lead By ExampleWhat do you know about donors?
PAC @ EventsHow can you best position your PAC @
Events?
Education is KeyHow do your members learn?
Use Your DataWhat you don’t know could shock you
Use that DataWhere do your PAC $s come
from?
Political Events
Your Legislative DayPrivate receptionsDemonstration of PAC
powerAfter Hours Events
Legislator Visits
Translate the PAC value
Importance of business advocacy Importance of employee advocacy Importance of industry advocacy
Believe in the cause …Fully educate members
• Work with the issues• Shape the idea• Connect the process• Create a vision
Issue Roundtables
Ask Yourself… Where are you? Where aren’t you? Where are your members? Where could you be? Where should you be?
Where Else?
Selling Your PACSuccessful GA Program Policy Politics Public Advocacy
Effective PAC Fundraising
GA Strategies helps you utilize resources
Top Related