TITLE: Light Your Ride.
THEME: New Media Innovation.
AIM & OBJECTIVES:
1) To give the fixie riders more enjoyable experience of riding their bicycle with fun and colorful lights.
2) To connect digital art with sports.
3) To make fixie as a safer sports by having lights installed at their bicycle.
RESEARCH & ANALYSIS:
HISTORY
Fixie started out as a messenger that delivers good
around town.
After that, fixie grew as a sports that makes it a raw
form of exercise.
The popularity of fixie makes it a trend among
hipsters.
About MonkeyLectric:
There are 3 criteria which it is important to fixie riders.
1) Enjoying the commute
- There is no argue that MonkeyLectric is fun due to its bright
colors, variety of patterns and its constantly changing.
Personal Context
For those who are serious with fixie, it is considered
their lifestyle. It has become the way of living, they
about fixie, wear fixie kind of clothes, and ride their
bicycle to any destination. For some people, they do
this to stay in shape and get healthy. They do not get
bored as it gives them new adventure everytime, and
it has become their identity. Some people are known
because they are fixie riders, so that is the impact that
fixie gives.
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