FutureMusic

Derek Woodgate President, The Futures Lab, Inc

October 2013

The Musical Entrepreneur

Over a decade of digital!

Total Music Market: $50 billion – $60 billion (2020) 2020

Live Music = $28B

LeadingGrowth in US

“For a number of years I've wanted to become an experience designer rather than just a musician…” - Peter Gabriel

1 million piece screen

Immersive Telepresence

“We will s

ee a

break with

the

old idea,

see a

guitar, he

ar a

guitar or

vice

versa”. Kodw

o Eshun

“As a musician, you are building a story. You are worth more than a few terabytes of information”.- Andy Zipf solo performer

Transgenres

YouTube

SoundCloud

QR Codes

“Creating audience interaction is about hooking into every format of memory we have thought about.” - DJ Spooky

3D Printed Merch

Live music films

Detour: Crowdfunding

Fandom

SELL PRODUCTS FOR ANY PRICEYOU OR YOUR FAN WANTS

A mind knows no

difference between a

n

event we experience

and an event we

imagine and

visualize, so our

body reacts the same

way! (Antz Chasse, Vicente, 2004)