2. We design technology in service of people, not the other way around. This work will save lives Harvard Medical School | DESIGN AND INNOVATION FROM ACCENTURE INTERACTIVE | FJORD 2014. CONFIDENTIAL Page 3 We make complex systems approachable and human 3. Effective Efficient ROI Internal (technical, organizational) External (infrastructure, partnerships) VIABLE FEASIBLE DESIRABLE Relevant Elegant Simple | DESIGN AND INNOVATION FROM ACCENTURE INTERACTIVE | FJORD 2014. CONFIDENTIAL Page 4 We use our skills in designing for experience, business, and technology to bring together the visible and invisible 4. | DESIGN AND INNOVATION FROM ACCENTURE INTERACTIVE | FJORD 2014. CONFIDENTIAL Page 5 Of course Wow Aha Matchmaking Dating True Love Time Engagement Designing for Love 5. | DESIGN AND INNOVATION FROM ACCENTURE INTERACTIVE | FJORD 2014. CONFIDENTIAL Page 6 Design for context 6. | DESIGN AND INNOVATION FROM ACCENTURE INTERACTIVE | FJORD 2014. CONFIDENTIAL Page 7 Transforming the miCoach experience into a smart watch 7. | DESIGN AND INNOVATION FROM ACCENTURE INTERACTIVE | FJORD 2014. CONFIDENTIAL Page 8 Business of adidas 8. | DESIGN AND INNOVATION FROM ACCENTURE INTERACTIVE | FJORD 2014. CONFIDENTIAL Page 10 miCoach on the wrist Coaching Motivating Tracking ring No hassle attached No headset cables No heartrate belt Phone What is adidas Smart Run? 9. | DESIGN AND INNOVATION FROM ACCENTURE INTERACTIVE | FJORD 2014. CONFIDENTIAL Page 12 Future development?
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