1. | DESIGN AND INNOVATION FROM ACCENTURE INTERACTIVE | FJORD 2014. CONFIDENTIAL Page 2 Fjord is the service design consultancy We differentiate providers in ways that create an emotional bond between the customer and the service. Our business is delight.

2. We design technology in service of people, not the other way around. This work will save lives Harvard Medical School | DESIGN AND INNOVATION FROM ACCENTURE INTERACTIVE | FJORD 2014. CONFIDENTIAL Page 3 We make complex systems approachable and human 3. Effective Efficient ROI Internal (technical, organizational) External (infrastructure, partnerships) VIABLE FEASIBLE DESIRABLE Relevant Elegant Simple | DESIGN AND INNOVATION FROM ACCENTURE INTERACTIVE | FJORD 2014. CONFIDENTIAL Page 4 We use our skills in designing for experience, business, and technology to bring together the visible and invisible 4. | DESIGN AND INNOVATION FROM ACCENTURE INTERACTIVE | FJORD 2014. CONFIDENTIAL Page 5 Of course Wow Aha Matchmaking Dating True Love Time Engagement Designing for Love 5. | DESIGN AND INNOVATION FROM ACCENTURE INTERACTIVE | FJORD 2014. CONFIDENTIAL Page 6 Design for context 6. | DESIGN AND INNOVATION FROM ACCENTURE INTERACTIVE | FJORD 2014. CONFIDENTIAL Page 7 Transforming the miCoach experience into a smart watch 7. | DESIGN AND INNOVATION FROM ACCENTURE INTERACTIVE | FJORD 2014. CONFIDENTIAL Page 8 Business of adidas 8. | DESIGN AND INNOVATION FROM ACCENTURE INTERACTIVE | FJORD 2014. CONFIDENTIAL Page 10 miCoach on the wrist Coaching Motivating Tracking ring No hassle attached No headset cables No heartrate belt Phone What is adidas Smart Run? 9. | DESIGN AND INNOVATION FROM ACCENTURE INTERACTIVE | FJORD 2014. CONFIDENTIAL Page 12 Future development?