Copyright © 2009 South-Western/Cengage Learning. All rights reserved.
1–2
Why Study Management?
• The better you can work with people, the more successful you will be in both your personal and your professional lives.– Employers want to hire employees who can
participate in managing the firm.– Even nonmanagers are being trained to perform
management functions.
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What is a Manager?
A manager achieves objectives through efficient and effective use of resources.
• Efficient-doing things right• Effective-doing the right thing
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Functions, Roles, and Skills
Functions• Planning• Organizing• Leading• Controlling
Roles• Interpersonal• Informational• Decisional
Skills• Interpersonal• Technical• Decision-making
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Functions
Planning• Setting objectives• Determining how they’ll be
met
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Functions
Organizing• Delegating and coordinating
tasks• Allocating resources
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Functions
Controlling• Establishing mechanisms to
make sure objectives are met
• Implementing mechanisms to make sure objectives are met
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Roles
Interpersonal• The “figurehead”• The leader• The liaison
Informational• The monitor• The disseminator• The
spokesperson
Decisional• The
entrepreneur• The disturbance
handler• The resource
allocator• The negotiator
Copyright © 2009 South-Western/Cengage Learning. All rights reserved.
1–10
Exhibit 1–4 ● Ten Roles Managers Play
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Skills
Technical Skills• “Business skills”• Using methods and
techniques to perform a task
• Keeping up with the latest technology in your job
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Skills
Interpersonal Skills• “People skills”• Your relationships with all individuals and groups• Understanding• Communicating• Motivating• Resolving conflict• Working as a team member• “It’s not what you know, it’s who you know.”• Ethics
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Skills
Decision-making Skills• Select alternatives to solve
problems• Take advantage of
opportunities• Be able to conceptualize,
diagnose and analyze• Use math skills• Manage time
Copyright © 2009 South-Western/Cengage Learning. All rights reserved.
1–15
Exhibit 1–3 ● Management Skills and Functions
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What Resources does a Manager use?
• Human Resources-the people. Your most valuable resource!• Financial Resources-the money, the budget• Physical Resources-the buildings, the equipment, supplies• Information-computers, reports
Copyright © 2009 South-Western/Cengage Learning. All rights reserved.
1–17
Differences Among Managers
• The Three Levels of Management– Top managers
• CEO, president, or vice president
– Middle managers• Sales manager, branch manager, or department head
– First-line managers• Crew leader, supervisor, head nurse, or office manager
– Nonmanagement operative employees• Workers in the organization who are supervised by first-
line managers
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Levels of Management
Top Management• Executives-CEO, CFO, COO, Presidents,
Vice Presidents• Manage the entire organization or
major parts• Develop the purpose, the goals,
strategies, long-term plans• Report to board of directors or other
executives• Supervise middle managers
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Levels of Management
Middle Managers• Managers and department heads• Implement top manager’s strategies by developing short-term
plans• Report to executives• Supervise first-line managers
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Levels of Management
First-Line Managers• Supervisors, crew leaders, office managers• Implement middle manager’s plans• Report to middle managers• Supervise operative employees
Copyright © 2009 South-Western/Cengage Learning. All rights reserved.
1–21
KEY TERMSKEY TERMS
• manager• manager’s resources• performance• management skills• technical skills• interpersonal skills• decision-making skills• management functions• planning• organizing• leading• controlling
• management role categories
• levels of management• types of managers• knowledge management• new venture• entrepreneurs• intrapreneurs• small business• competitive advantage• first-mover advantage• business plan
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