Influence Marketing 101 & The Future of Digital Marketing
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ABOUT LINKDEX
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CONSUMER JOURNEY
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CONTENT IS THE GLUE
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ORGANIC MARKETING
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STATE OF THE INDUSTRY
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“The US could face a shortage of 140,000-190,000 people with deep
data analysis skills by 2018.” - McKinsey Global Research
STATE OF THE INDUSTRY
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“1 in 3 CEO's are concerned that skills shortages will impact their
company's ability to innovate effectively.”
- PwC
BREAKNECK SPEED
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IS THE BIG OPPORTUNITY INFLUENCE?
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DEFINITION OF INFLUENCE
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“The capacity to have an effect on the character, development, or
behaviour of someone or something.”
- Oxford English Dictionary
DEFINITION OF INFLUENCE
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“The ability to cause or contribute to a change in opinion or behavior.”
- WOMMA Definition of Influence
INFLUENCE THEORY: GLADWELL
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MOST AGENCIES RUN ON MY THEORIES
THE LAW OF THE FEW
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INFLUENCE THEORY: WATTS
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I CALL BS…
5000% SALES INCREASE
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I ALSO CALL BS…
INFLUENCE THEORY: ADAMS
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INFLUENCE THEORY: SHELDRAKE
SIX INFLUENCE FLOWS
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WINNING THROUGH INNOVATION
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INFLUENCE & ORGANISATIONS
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THE PITFALLS OF INFLUENCE
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TOPICAL AUTHORITY
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INFLUENCE THEORY: GLADWELL
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MOST AGENCIES RUN ON MY THEORIES
KEY INFLUENCER DEFINITION
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“A person or group of people who possess greater than average potential to influence due to attributes such as
frequency of communication, personal persuasiveness or size of and centrality
to a social network, among others.” - WOMMA
LINKDEX R&D: NETWORKS
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THE FUTURE OF MARKETING
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LEVERAGING SCIENCE
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BREAK DOWN THE SILOS
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THE TECHNICAL MARKETER
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TECHNICAL MARKETERS
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THE EXPERT GENERALIST
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BUILDING THE RIGHT TEAM
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HIRE PEOPLE THAT ARE PASSIONATE
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HIRE PEOPLE WHO LOVE LEARNING
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GOOGLE & HUMMINGBIRD
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THE RISE OF MOBILE
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CONSUMER JOURNEY
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CONTENT MARKETING EBOOK
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THANKS FOR LISTENING :-)
Feel free to connect: q Slides: slideshare.net/stevejlock q Email: [email protected] q Twitter: @stevejlock / @linkdex q LinkedIn: linkedin.com/in/stevejlock
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