SHEENA HOPPER

AUGUST 2013

Fruitful Marketing Helping your business to be fruitful every season

Helping your business to be

fruitful every season

• plan going forward with goals

• understand your customer

• better quality leads

• find new opportunities

• grow as a business and team

• bring freshness to your brand

• stand out amongst your competitors

Background

• 16 years of marketing experience with agri-

businesses. Specific expertise with animal

health (pharma and non-pharma) and nutrition

(feed additives and complete feeds) sectors in

Ireland and New Zealand.

• Set up Fruitful Marketing and working as a

contractor since January 2013.

• Provide inclusive service to clients bringing

in expertise as required.

• Market leading employers and clients with

particular emphasis on B2B Marketing.

• Areas of expertise • Brand Strategy • Digital Marketing • Marketing & Sales integration incl SAP/Salesforce • Marketing Planning and implementation • Project execution

Benefits of using Fruitful Marketing

Offline and online marketing

For businesses who trade in both Agribusiness/Equine

Industry specific custom campaigns

Strong understanding of target market end user drivers and mentalities

Bring business to digital age

Elevate brand to effectively grow market share

All in one supplier

Industry experience B2B and B2C

Vets Nutritionists Industry Press Researchers

Farmers: Dairy, Beef, Mixed Pig, Sheep, Swine

Suppliers/Whole sellers: Farm suppliers, Co-Ops, Vet clinics, pet stores,

End user: Horse rider, pet owner

Market segments

Agri-food Agri-farm Support

Animal health

Equestrian

Farm to fork produce Value add produce

Animal feed Animal health Pharmaceutical Farm & horse

Country Retail Technology Advisory Machinery Supplies Biofuels Agri-tourism

Sport/TB Centres/Events Horse equipment Country Retail Bloodstock

Business

strategic

overhaul

Brand

campaign Product

launches

Strategic Services

Rebrand

Communication

Media PR Direct

Marketing Sponsorship

Print

Literature Advertising Promo

items

Branded

clothing

Events

Celebratory

events Formal Tradeshow

Workshop,

tour

Digital

Social media Website Digital

E Learning

Pricing

Cost depends on the level of service, time, scope

and complexity of the work

Price per project

Market research

Rebranding

Website Developemnt

Move to digital age

Price on a retainer basis: fee per month to

include a number of ongoing routine tasks

How we work?

Work from home offices Meet client at their office or other location for progress

reporting Regular phone, email or other digital communication –

Dropbox, webinar/skype Project manage so that quality, branding, delivery, goal

orientation is paramount Use Studiomentry programme to manage projects,

work/time between clients, between project managers Depending on scope of project/work – subcontract as

required Only use tried, tested, quality and cost efficient suppliers,

programmes

Sheena Hopper

Oldwood | Moygaddy | Maynooth | Co. Meath

Email: sheena@fruitfulmarketing.ie

Tel: 01 5054682 | Mob: 086 8721056 | www.fruitfulmarketing.ie

Follow me on: