FROM LAG TO LEAD: ACTIONABLE ANALYTICS

D R . P E T E M E Y E R S • M A R K E T I N G S C I E N T I S T • M O Z

WTF DOES THIS MEAN?!

GOOGLE SOLVED THIS, RIGHT?

HOW DID WE DO

YESTERDAY

CHALLENGE: IT’S ALL RELATIVE

CHALLENGE: SEEING THE INVISIBLE

CHALLENGE: MEASURING ROI

DOES THIS SELL?

CHALLENGE: MEASURING ROI

CHALLENGE: DEFINING SUCCESS

http://mz.cm/1pmnsFF

CHALLENGE: SHORT-TERM VIEW

2011 = 73,266 PVs

CHALLENGE: SHORT-TERM VIEW

2011 = 73,266 PVs

LIFETIME = 1,383,782 PVs

ROLL YOUR OWN

ANALYTICS

http://mz.cm/1metric

ROLLING SIX METRICS INTO ONE

THE PROBLEM WITH RELATIVITY

MAKING APPLES INTO LEMONADE

THE TROUBLE WITH AVERAGES

THE TROUBLE WITH AVERAGES

THE TROUBLE WITH AVERAGES

HAVE YOUR FOREST CAKE & EAT IT

Image via ShutterStock ©

2014 Eugenio Marongiu

ARE YOU DRUNK?

HOW WILL WE DO

TOMORROW

CHALLENGE: CAN’T BE EXPLAINED

CHALLENGE: CAN’T BE REPLICATED

CHALLENGE: LIVING IN THE PAST

CHALLENGE: LIVING IN THE PAST

EXAMPLE: LAG VS. LEAD GOALS

EXAMPLE: LAG VS. LEAD GOALS

WHAT CAN WE DO

TO SUCCEED

TAKE ON GOOGLE? MORE RAND? GET MORE!

GOAL: EXPLOIT DATA ON GOOGLE+

GOAL: EXPLOIT DATA ON GOOGLE+

RESULTS: 59 POSTS 1,711 +1s 779 SHARES

GOAL: DATA-JACK BREAKING NEWS

GOAL: DATA-JACK BREAKING NEWS

RESULTS: 126,177 UNIQUE VISITS (IN 1 POST)

http://www.uservoice.com

MOVING FROM LAG TO LEAD

MOVING FROM LAG TO LEAD

MOVING FROM LAG TO LEAD

IT’S TIME TO TAKE ACTION

Image via ShutterStock ©

2014 Eugenio Marongiu

p e t e r @ m o z . c o m • @ d r _ p e t e THANKS FOR WATCHING!