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Copyright Paul Golding, 2011http://wirelesswanders.com
“From Apples to Augmented Cognition”Current & Future Mobile Trends
May 2011
Friday, 13 May 2011
2
Some numbers:21 years in mobile16 patents (mobile chip design)5 continents4 books1st mobile apps co. in Europe1st mobile internet portal1st push email solution
*connFu is a cloud-telephony platform
Why listen to this guy?
Paul GRoles:Mobile Product StrategyDeveloperChief Apps Architect MotorolaAdvisor to corps !10k - !10BFounded the O2 IncubatorMentor at Springboard IncubatorconnFu* Master at O2
Friday, 13 May 2011
3Written a few books...
Innovationis for
Everyone
31 innovationhabits
Friday, 13 May 2011
4
I shouldcall Bob
Not so long ago we didn’t “need” mobiles...
Friday, 13 May 2011
5From Islington to Iran
Mobiles are everywhere
Friday, 13 May 2011
6Indoors and outdoors, they consume attention...
Friday, 13 May 2011
7
“fish don’t know water exists... until beached”
Marshall McLuhan
ImmersiveAnd we need them like a fish needs water...
Friday, 13 May 2011
8
In 59 countries:
>
A device most of us have most of the time...
Friday, 13 May 2011
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Global textmessages
200,000per second
Six Trillion
A global communication phenomenon
Friday, 13 May 2011
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The average teensends or receives
text messagesevery month
A lot of communications power...
Source: comScore
Friday, 13 May 2011
10
The average teensends or receives
text messagesevery month
3,33915 s per text ~ 14 hours of attention
(15-24 yrs average 9 hours per month SN sites)
A lot of communications power...
Source: comScore
Friday, 13 May 2011
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Things we carry...The carry principle...
Friday, 13 May 2011
11
Things we carry...The carry principle...
Friday, 13 May 2011
12The “pre-history” of mobile...
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13
A is for...The mobile is dead...long live the...
2007...
Friday, 13 May 2011
14There’s an app for that...
2009...
A is for...
Friday, 13 May 2011
15
Copyright Paul Golding, 2010
Texting, talking
Mobiles are “everyware”
A new era of mobile...
Doing
(Voice + Text + Data)
Organise lunchDetect offersFind a popular placeShare video clipsHail a taxiLocate “friend of a friend”Compare shopping pricesScan & Share the billPin feedback in mid-airSwap stuffDo everything?
Friday, 13 May 2011
16
Source: comScore
The trend is apps...
40% UK 35% UK
Friday, 13 May 2011
17Visitors from Planet Google...
A is for...Friday, 13 May 2011
18
Apples
Copyright Paul Golding, 2010
The consumerization of smartphones...
Friday, 13 May 2011
18
Apples
Copyright Paul Golding, 2010
AndroidsThe consumerization of smartphones...
Friday, 13 May 2011
18
Apples
Copyright Paul Golding, 2010
Androids
Dec 2010 - 50.3% devices sold = smartphones ~35% penetration (UK)
~70% growth
The consumerization of smartphones...
Friday, 13 May 2011
18
Apples
Copyright Paul Golding, 2010
Androids
Dec 2010 - 50.3% devices sold = smartphones ~35% penetration (UK)
~70% growth
“everyware”
The consumerization of smartphones...
Friday, 13 May 2011
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+951% EU5
+115% EU5
Source:Asymco
(via VisionMobile, Tomi Ahonen)Source:
comScore
“platform wars”And now mostly a 2-horse race...
Friday, 13 May 2011
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...of the revolution
Millions of transistors!
Moore’s Law...
1 GHz
Hidden engine...
Friday, 13 May 2011
What we really carry...21
A computer!
We carry a computer all day long...
Some metal...
Some leather...
Friday, 13 May 2011
22
Inert
COMPUTER#two
COMPUTER#one
Actually, we carry two of them...
Friday, 13 May 2011
23
!"#$%&'()*+(,
!-./0&1"2+-3$-/*,
4-.2$&56',
7"+*2%"-/&'-)3(88,
4-.2$&4*)3*+(%.+*,
1-%"-/&922*:*+-)*%*+,
;*)-%*<8*/8"/#&=:.*%--%$,
But it’s more than just a computer...
A computer with senses...Friday, 13 May 2011
24
!"#$%&'()*+,,-./
!
"
#
$
Augmented Reality
We can surf the real world...
Friday, 13 May 2011
25Real-world connectivity
Money
Access
Body
Engines
Metering
Control
Security
Friday, 13 May 2011
25Real-world connectivity
Money
Access
Body
Engines
Metering
Control
Security
Friday, 13 May 2011
26Today we carry these...
Friday, 13 May 2011
27Tomorrow we carry this...
Friday, 13 May 2011
28
!""#$%%#&'()*+"',,%-&.%/0112003/20/
%45"&(+%!6&."***
%7&"-!%"68#6.&"'.6%**
%!986%75:;97+%**
%".&5:6.+%76&.%**
There’s a URI for that...
Internet of Things
Friday, 13 May 2011
28
!""#$%%#&'()*+"',,%-&.%/0112003/20/
%45"&(+%!6&."***
%7&"-!%"68#6.&"'.6%**
%!986%75:;97+%**
%".&5:6.+%76&.%**
There’s a URI for that...
Internet of Things
Friday, 13 May 2011
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!"#$%&'"
(%)!#*"
!"#$%&'"
+!),"((&-*
!"#$%&'").%+.%
/&(%!&0.%"12("-()!2*!&1(
“Sensor Net”
Streaming sensor data to the cloud...
Big Data!
Creating value from unthinkably large amounts of data
Friday, 13 May 2011
30
Inert
!"#$%&'()*+(,
!-./0&1"2+-3$-/*,
4-.2$&56',
7"+*2%"-/&'-)3(88,
4-.2$&4*)3*+(%.+*,
1-%"-/&922*:*+-)*%*+,
;*)-%*<8*/8"/#&=:.*%--%$,
TheCloud
Which is smarter?
Friday, 13 May 2011
31
“Real Right time”Right-time Web
Social stream
Information stream
Entertainment stream
Event stream
Sensor stream
Friday, 13 May 2011
32
!"#$%&'()*+(,
!-./0&1"2+-3$-/*,
4-.2$&56',
7"+*2%"-/&'-)3(88,
4-.2$&4*)3*+(%.+*,
1-%"-/&922*:*+-)*%*+,
;*)-%*<8*/8"/#&=:.*%--%$,
Connected to streams in the cloud...
TheCloud
Social stream
Information stream
Entertainment stream
Event stream
Sensor stream
Friday, 13 May 2011
What is smart?
Friday, 13 May 2011
34
Augmented cognition:
Person + right-time computer ! personalized computing
= new person!
The augmented human...
Smartphone = smarter peopleFriday, 13 May 2011
35Where are we headed?
100 GHz100 Mbps100 TB
The not-so-distant future...
Just imagine the possibilities...Friday, 13 May 2011
@pgolding
(C) Copyright Paul Golding, 2010
36
Thank You
Friday, 13 May 2011
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