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Getting to Know You: From Anonymous to Known User
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First, a Few Questions:
• What opportunities have you taken to
personalize your customers’ online experience?
• How diverse is your audience?
• What are your KPIs?
• How are you documenting success?
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View of Website Visitors: General Analytics
• IP Address• Location• Time on Site• Pages viewed• Visits and Return Visits
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Ann’s Interests
View of Website Visitors: Rich Social Profile Data
Ann’s Friends
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Earning Users’ Valuable Data
• Begin a Dialogue• Cultivate and Steward• Request Permission Progressively• Be Transparent
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Digesting and Utilizing Social Data
• Segmentation• Rewarding Behavior• Build Advocacy• Improve Conversion
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Rewards for You
Improved conversion
Enhanced customer intelligence
Increased word of mouth marketing
More frequent return visits
Boost in on-site engagement
Rise in referral traffic
Drive return visits
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