• Free

• Independent

• Personalised

sustainable building advice

This service is an initiative by BRANZ Ltd.

Overview• WHAT IS IT?

• Free, specialist service on energy, water and material related advice for home building projects.

• WHO IS IT FOR?

• Homeowners

• Designers

• Building Professionals

• Other Community Members

• WHERE IS IT?

• Waitakere City, Hamilton City &

Kapiti Coast District Councils

• More in the future

Background to Project

• Pilot project currently being trialled by BRANZ Ltd.

• Designed to address:

1. That homeowners tend to opt-out of discussions

2. The lack of accessible technical information available

3. The lack of industry expertise and a general reluctance to implement sustainability features

Three primary functions: 1.A free supply of information

2.Facilitation between client, designer and trades-people

3.Networking between stakeholders and sustainability resources.

EDA Purpose

Outcomes & Benefits

Three main outcomes:

1. Direct impact on level of sustainability in houses

2. Contact and education point for industry

3. Tangible focus point

Research Sector

Building Industry

NZ Community

Local Government

= Effective Feed-back Loop

ImplementationEco Design Advisor Training

• 3-day initial training workshop

• Case studies & site visits

• Range of tools provided

• Industry expert presentations

On-Going Support

• Fortnightly conference calls

• Technical Advice

• 3-monthly review meetings

The Advisory Process

• Approx 300 consultations each / year (Short and long consultations)

• Active promotion of service through presentations

• Tailored advice on any sustainable design issue

• Consultations recorded

Analysis & Evaluation

1. Attitude and Behaviour

Change Survey

2. Improvements to the

Built Environment

• Range of Measurable Success Criteria

• Two Important Components:

Attitude & Behaviour Change

• Impact on the design community

• Postal Survey• Value of Service• Attitudes & Motivations• Environmental Behaviours

• 4 Sample Groups:1. Designers - EDA2. Designers – no EDA3. Homeowners – EDA4. Homeowners – no EDA

Research Timeline

Surveys Distributed March 2007

Data Entry & Initial AnalysesMay - August 2007

Further Research & Analyses December 2007…….

Research Reports June - September 2007

Community Based Social Marketing

Behaviour change ‘comes about a response to personal appeals’

• 5 Key Points to Designing an Effective Programme:1. Target Behaviour2. Uncover Barriers & Benefits3. Design Programme to overcome steps4. Pilot Programme5. Implement & Evaluate

• Behaviour Change Tools:• Commitments• Prompts• Social Norms• Social Diffusion

www.cbsm.com

Green Home Scheme Analysis

• Changes (both intended and actual) to the design are recorded as a result of every consultation.

• Specifics examined: thermal performance, appliance resource use, water economy, site selection, spatial efficiency, indoor air quality.

• A customised scoring system which is loosely based on BRANZ’s Green Home Scheme (GHS).

• From this, both the relative and actual significance of the EDA consultation can be assessed.

The Future

Pilot Phase: 3 Councils

Year 1: 2006 - 2007

Set up tools and administration system Initial research and evaluation Timeline and project expansion

Growth Phase: 10 - 15 Councils

Year 2: 2007 - 2008

•Process streamlined + training standardised Public awareness at national level Collection of representative market intelligence Statistically representative evaluation

Consolidation Phase: 25 Councils

Year 3: 2008 +

Mainstream awareness/acceptance by all Ongoing collection of industry intelligence Continuous scheme refinement Transforms into stable, self-sustaining service

Conclusions

• Considerable enthusiasm being generated

• Face-to-Face = most effective marketing channel

• Scheme proving effective as a network, education and behaviour change tool

Acknowledgements

Thank you to all our contributors and support we are currently receiving from:

Contact Details

Roman Jaques

Senior Sustainability Scientist

BRANZ Ltd.

Ph: (07) 839 5360

Email:

RomanJaques@branz.co.nz

www.ecodesignadvisor.org.nz

Lauren Christie

Sustainability Scientist

BRANZ Ltd.

Ph: (04) 237 2059

Email:

LaurenChristie@branz.co.nz