1. THE FRANCHISE AS A DEVELOPMENT TOOL The use of the Franchise
Model for the delivery of Social Services & Assistance and to
achieve Development Goals SOCIAL FRANCHISE SOCIAL FRANCHISE
ENTREPRISE Alvaro HIDALGO November 2013 Complete paper can be
downloaded at http://bit.ly/Vzm30D
2. FRANCHISE Company Delivery of a defined product/service that
covers target populations needs
3. FRANCHISE Delivery of a defined product/service that covers
target populations needs Enterprise
4. FRANCHISE Franchisor Franchisee Delivery of a defined
product/service that covers target populations needs
5. FRANCHISE Franchisor Franchisees Delivery of a defined
product/service that covers target populations needs Marketing as
the activity, set of institutions, and processes for creating,
communicating, delivering, and exchanging offerings that have value
for customers, clients, partners, and society at large
6. FRANCHISE Franchisor Product / Service definition
Standardization Training & training tools Built- in Monitoring
Benchmarking Franchisees Delivery of a defined product/service that
covers target populations needs Marketing as the activity, set of
institutions, and processes for creating, communicating,
delivering, and exchanging offerings that have value for customers,
clients, partners, and society at large
7. FRANCHISE Franchisor Product / Service definition
Standardization Training & training tools Built- in Monitoring
Benchmarking Bulk purchasing Standard Inputs/Supplies Brand
definition Network & Networks clients Delivery of a defined
product/service that covers target populations needs Franchisees
Marketing as the activity, set of institutions, and processes for
creating, communicating, delivering, and exchanging offerings that
have value for customers, clients, partners, and society at
large
8. FRANCHISE Franchisor Product / Service definition
Standardization Training & training tools Built- in Monitoring
Benchmarking Bulk purchasing Standard Inputs/Supplies Brand
definition Network & Networks clients Viability studies,
Performance Monitoring Benchmarking Bankability, Credit Delivery of
a defined product/service that covers target populations needs
Franchisees Marketing as the activity, set of institutions, and
processes for creating, communicating, delivering, and exchanging
offerings that have value for customers, clients, partners, and
society at large
9. FRANCHISE Franchisor Product / Service definition
Standardization Training & training tools Built- in Monitoring
Benchmarking Bulk purchasing Standard Inputs/Supplies Brand
definition Network & Networks clients Viability studies,
Performance Monitoring Benchmarking Bankability, Credit Delivery of
a defined product/service that covers target populations needs
Franchisees Marketing as the activity, set of institutions, and
processes for creating, communicating, delivering, and exchanging
offerings that have value for customers, clients, partners, and
society at large
10. SOCIAL FRANCHISE Product / Service definition
Standardization Training & training tools Built- in Monitoring
Benchmarking Bulk purchasing Standard Inputs/Supplies Brand
definition Network & Networks clients Viability studies,
Performance Monitoring Benchmarking Bankability, Credit Delivery of
a defined product/service that covers target populations needs
Marketing as the activity, set of institutions, and processes for
creating, communicating, delivering, and exchanging offerings that
have value for customers, clients, partners, and society at
large
11. SOCIAL FRANCHISE Product / Service definition
Standardization Training & training tools Built- in Monitoring
Benchmarking Bulk purchasing Standard Inputs/Supplies Brand
definition Network & Networks clients Viability studies,
Performance Monitoring Benchmarking Bankability, Credit Delivery of
a defined product/service that covers target populations needs
Marketing as the activity, set of institutions, and processes for
creating, communicating, delivering, and exchanging offerings that
have value for customers, clients, partners, and society at
large
12. SOCIAL FRANCHISE Product / Service definition
Standardization Training & training tools Built- in Monitoring
Benchmarking Bulk purchasing Standard Inputs/Supplies Brand
definition Network & Networks clients Viability studies,
Performance Monitoring Benchmarking Bankability, Credit Delivery of
a defined product/service that covers target populations needs
Marketing as the activity, set of institutions, and processes for
creating, communicating, delivering, and exchanging offerings that
have value for customers, clients, partners, and society at
large
13. SOCIAL FRANCHISE Product / Service definition
Standardization Training & training tools Built- in Monitoring
Benchmarking Bulk purchasing Standard Inputs/Supplies Brand
definition Network & Networks clients Viability studies,
Performance Monitoring Benchmarking Bankability, Credit Delivery of
a defined product/service that covers target populations needs
Marketing as the activity, set of institutions, and processes for
creating, communicating, delivering, and exchanging offerings that
have value for customers, clients, partners, and society at
large
14. SOCIAL FRANCHISE Product / Service definition
Standardization Training & training tools Built- in Monitoring
Benchmarking Bulk purchasing Standard Inputs/Supplies Brand
definition Network & Networks clients Viability studies,
Performance Monitoring Benchmarking Bankability, Credit Delivery of
a defined product/service that covers target populations needs
Marketing as the activity, set of institutions, and processes for
creating, communicating, delivering, and exchanging offerings that
have value for customers, clients, partners, and society at
large
15. SOCIAL FRANCHISE Product / Service definition
Standardization Training & training tools Built- in Monitoring
Benchmarking Bulk purchasing Standard Inputs/Supplies Brand
definition Network & Networks clients Viability studies,
Performance Monitoring Benchmarking Bankability, Credit Delivery of
a defined product/service that covers target populations needs
Marketing as the activity, set of institutions, and processes for
creating, communicating, delivering, and exchanging offerings that
have value for customers, clients, partners, and society at
large
16. SOCIAL FRANCHISE ENTERPRISE Product / Service definition
Standardization Training & training tools Built- in Monitoring
Benchmarking Bulk purchasing Standard Inputs/Supplies Brand
definition Network & Networks clients Viability studies,
Performance Monitoring Benchmarking Bankability, Credit Delivery of
a defined product/service that covers target populations needs
Marketing as the activity, set of institutions, and processes for
creating, communicating, delivering, and exchanging offerings that
have value for customers, clients, partners, and society at
large
17. SOCIAL FRANCHISE ENTERPRISE Product / Service definition
Standardization Training & training tools Built- in Monitoring
Benchmarking Bulk purchasing Standard Inputs/Supplies Brand
definition Network & Networks clients Viability studies,
Performance Monitoring Benchmarking Bankability, Credit Delivery of
a defined product/service that covers target populations needs
Marketing as the activity, set of institutions, and processes for
creating, communicating, delivering, and exchanging offerings that
have value for customers, clients, partners, and society at
large
18. SOCIAL FRANCHISE ENTERPRISE Product / Service definition
Standardization Training & training tools Built- in Monitoring
Benchmarking Bulk purchasing Standard Inputs/Supplies Brand
definition Network & Networks clients Viability studies,
Performance Monitoring Benchmarking Bankability, Credit Delivery of
a defined product/service that covers target populations needs
Marketing as the activity, set of institutions, and processes for
creating, communicating, delivering, and exchanging offerings that
have value for customers, clients, partners, and society at
large
19. SOCIAL FRANCHISE ENTERPRISE Product / Service definition
Standardization Training & training tools Built- in Monitoring
Benchmarking Bulk purchasing Standard Inputs/Supplies Brand
definition Network & Networks clients Viability studies,
Performance Monitoring Benchmarking Bankability, Credit Delivery of
a defined product/service that covers target populations needs
Marketing as the activity, set of institutions, and processes for
creating, communicating, delivering, and exchanging offerings that
have value for customers, clients, partners, and society at
large
20. SOCIAL FRANCHISE ENTERPRISE Product / Service definition
Standardization Training & training tools Built- in Monitoring
Benchmarking Bulk purchasing Standard Inputs/Supplies Brand
definition Network & Networks clients Viability studies,
Performance Monitoring Benchmarking Bankability, Credit Delivery of
a defined product/service that covers target populations needs
Marketing as the activity, set of institutions, and processes for
creating, communicating, delivering, and exchanging offerings that
have value for customers, clients, partners, and society at
large
21. SOCIAL FRANCHISE ENTERPRISE Product / Service definition
Standardization Training & training tools Built- in Monitoring
Benchmarking Bulk purchasing Standard Inputs/Supplies Brand
definition Network & Networks clients Viability studies,
Performance Monitoring Benchmarking Bankability, Credit Marketing
as the activity, set of institutions, and processes for creating,
communicating, delivering, and exchanging offerings that have value
for customers, clients, partners, and society at large Delivery of
a defined product/service that covers target populations needs
[email protected] Complete paper can be downloaded at
http://bit.ly/Vzm30D