Foursquare was founded by Dennis Crowley and Naveen Selvandurai
Foursquare launched March 11, 2009
Downloadable Application
45 Million Users
Males and Females Equally Represented
50% of Users are Outside of the U.S.A.
Foursquare is a local search and discovery service app which provides a personalized local search experience.
Download App to Smart Phone
Use Foursquare App to “Check-In” at
Restaurants, theatres, or retail stores
Leave notes on the “Check-In” for friends
and others to see about your experience
Check out your friends notes, and
friends “Check-Ins” or “Check-Ins” from
others near by
How To Use Foursquare
Helps User to discover surrounding area’s:
• Best Food
• Best Night Life
• Best Entertainment
Learns User’s tastes and preferences based on Check-In history and searches in order
to help find similar places
Foursquare: User Benefits
User’s expect search results narrowed down to their tastes and likes specifically versus conventional generic, mass search results
User’s expect to be rewarded via Foursquare for their participations
• Discounts
• Social Interactions
• Experience local businesses on a more personal level
Foursquare: User Expectations
Foursquare Charges businesses a fee to be placed on their location graphs and maps.
Foursquare provides Ads based on relevant Check-Ins
Foursquare is selling post Check-In Ad units on a ‘Cost
per action’ basis
• If a user clicks on Ad for more information or Checks-In to that place within 72 hours
• Example: If a user Checks-In at a business and there is Bath and Body Works in the area, the user may get a ‘20% off’ Bath and Body Works Ad on their App
Foursquare: Monetary Strategy
Offer Customer Loyalty Rewards
Engage Customers
Earn Buzz for Products
Connect with
Customers
• Offer Customers Rewards for Loyalty and Earn Customer Appreciation
• Connect Loyal Customers with Special Offers thru Foursquare
• Engage Customers to Unlock Rewards on Foursquare
• Earn Buzz for New Products thru Foursquare contact with customers
Foursquare: Marketing Benefits/Value
Foursquare: Marketing Risks
Foursquare has recently discontinued the “Check-In”, a major attraction to it’s Users
Customer’s have reacted negatively to the discontinuation of “Check-
In” on Foursquare
Foursquare is now making an effort to establish itself as a City guide that includes functions such as:
• A powerful recommendation engine
• A profile builder based on User history and specific tastes
Foursquare gives Users’ and Businesses a way to
connect in real time
Foursquare provides immediate customer
feedback to Local Business
Foursquare can be used by consumer’s while traveling to find the
best a city has to offer.
Foursquare: Key Benefits
Works Cited
• http://pando.com/2014/06/27/foursquare-finally-comes-up-with-a-monetization-strategy-that-makes-sense/
• http://mashable.com/2011/07/13/foursquare-marketing-campaigns/
• http://mashable.com/2014/08/06/foursquare-8-review/
Foursquare
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