Behavior Analysis of…
By: Tara Strakalaitis
What is FOURSQUARE?
• social media site/smartphone application
• system of “check-ins” reinforced by social stimulation and points
• way of earning specials at specific restaurants, stores, and other businesses
• method for businesses to deliver advertisements directly to consumers
REINFORCEMENT CONTINGENCY:
BEFORE
no points and friends (and I)
can’t see check-in on newsfeed.
BEHAVIOR
check in on Foursquare.
AFTER
points and friends (and I) can see check-
in on newsfeed.
PAIRING PROCEDURE:
points and ability to see check-in on newsfeed social interaction
no points and ability to see check-in on newsfeed no social interaction
FIXED-RATIO (FR) SCHEDULE OF REINFORCEMENT CONTINGENCY:
BEFORE
no badge (or points or
check-in on newsfeed)
BEHAVIOR
check in the final time needed before
reinforcement of a badge
AFTER
badge (and points and check-in on newsfeed)
FIXED-RATIO (FR) SCHEDULE OF REINFORCEMENT CONTINGENCY:
BEFORE
no mayorship of specific location
BEHAVIOR
check in the final time necessary
before reinforcement of mayorship
AFTER
mayorship of specific location
AVOIDANCE-OF-LOSS CONTINGENCY:
BEFORE
will lose mayorship
soon
BEHAVIOR
check in at the location where I am
mayor
AFTER
will not lose mayorship
soon
Other information about FOURSQUARE:
• some businesses offer discounts for checking in at their location
• the site will notify users when “friends” are nearby
• there weren’t any obviously aversive conditions, but an individual might find certain aspects aversive depending on their experiences
THANK YOU!!
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