5. #H2H @bryankramer What is a crowd? As humans, we see
ourselves as having membership or non-membership in various social
groups Based on the personal values and morals of a human, they
will identify as a member or non-member of an ambiguous crowd.
Source: Social identity theory on Wikipedia
6. #H2H @bryankramer Sharing. Going viral. Word of mouth. Why
do crowds make things catch on?
7. #H2H @bryankramer
8. #H2H @bryankramer The Social Stadium The idea is the
disturbance Social channels are the medium
9. #H2H @bryankramer dark delightful Disruption has 2
sides.
10. #H2H @bryankramer #SFBatkid
11. #H2H @bryankramer
12. #H2H @bryankramer
13. #H2H @bryankramer
14. #H2H @bryankramer The facts. Months of planning 11K
volunteers Seeded content Reddit > aggregator sites > 70K
Likes two weeks before event Metrics: #SFBatKid Obamas Tweet was RT
over 8K times
15. #H2H @bryankramer #AirBnBHV
16. #H2H @bryankramer #AirBnBHV First Short Film Crowdsourced
From Vines
17. #H2H @bryankramer The facts. Well organized, not rigid
Director, storyboards and media plan, but open to creative
interpretation. Made their fans the stars Received over 750 Vines
in six days. Metrics: #AirBnBHV 322K views on YouTube. Retweet by
Ashton Kutcher to 15M followers.
18. #H2H @bryankramer #WestJetChristmas
19. #H2H @bryankramer #WestJetChristmas
20. #H2H @bryankramer Seed Tweet Social validation including #
of views doubled engagement
21. #H2H @bryankramer The facts. Simple concept How do we show
our guests we care? Made it authentic 175 WestJet employees, 250
passengers Metrics: #WestJetChristmas 35M views and 1000% increase
in subscribers on YouTube. Over 1M shares on Mashable a new
record.
22. #H2H @bryankramer #90DaystoEllen
23. #H2H @bryankramer #90DaystoEllen
24. #H2H @bryankramer The facts. Polarize the idea Prove social
can create real relationships. Rally behind a cause Encourage
restaurants to outbid for charity. Metrics: #90DaystoEllen Over
100M impressions to date. Over $1500 raised for Feeding America
Budget less than $100. CMI Content Marketing
25. #H2H @bryankramer Secret #1 Have a simple human concept.
Make a boys wish come true. Delight your customers. Prove a
point.
26. #H2H @bryankramer Secret #2 Have a structured plan. Use a
calendar. Get a team behind you. Know your end goal.
27. #H2H @bryankramer Secret #3 Apply the rules of Improv. Say
yes to ideas from the crowd. Be timely. Listen.
28. #H2H @bryankramer Secret #4 Invite people to the party. Ask
people to help. Make it simple to share. Reward and thank
them.
29. #H2H @bryankramer Business does not have emotion. Humans
do. Humans need to connect with something bigger than themselves.
Humans just want to be included. Just speak Human to Human:
#H2H