2. Dr. Salvador Trevino Career Highlights Born In the Northern
City of Monterrey (1), in Mexico, professor Salvador Trevino
dedicates his entire professional life to the study of business
practice from the perspective of the strategy and marketing
disciplines. A professor, consultant and researcher, Prof. Trevinos
main interests are the notions of innovation, technology, strategy
and the social impact of these areas in individual and collective
behaviours Educated in Mexico and the US, he got a PhD in Business
Administration from The University of Memphis, where papers derived
from his dissertation were awarded in Mexican and American academic
venues. His MBA is from State University of New York (SUNY) at
Buffalo and his bachelor in Science in Marketing from his long-time
base university, Tecnologico de Monterrey, also known as Monterrey
Tech(2). Currently consulting for companies in industrial, banking
and technology sectors, Prof Trevino has lectured in several
Latin-American countries, France, and the US. A College of Business
and also an EGADE Business School professor, he currently lectures
in the GlobalMBA and ONEMBA programs in partnership with
Thunderbird, that is the American School of Global Management and a
consortia of Five universities led by The University of North
Carolina at Chapel Hill. He also teaches extensively at the Virtual
University of Monterrey Tech. Relevant recognitions include the
(2007-2009) best professor award granted three consecutive times by
graduating MBA cohorts at the GlobalMBA program, the teaching
fellow award from the university of Memphis, and a research fellow
award and two best paper awards. He believes that universities
should be learning communities, where professors and students work
together on the refinement and evolution of management and business
activities. A visiting professor at RRU for the next academic year,
Dr.Trevino has its permanent residence in the city of Monterrey,
located in north-eastern Mexico, where he lives with his wife,
Rosi, and their three children. All of them with him in Canada,
sharing his enjoyment of living this year in this wonderful country
and society (1)
http://www.vec.ca/english/10/consulate-monterrey.cfm2
[email protected] (2) http://www.itesm.mx
3. About me I Teach, Consult and Perform Research in Marketing
and Strategy My base University is Tecnologico de Monterrey
(Monterrey tech) Me, my children, my www.itesm.mx morning coffee,
and my Part of a cohort of countrys real color: Mexican Tec Faculty
fuchsia terminally educated in the USA in late 80s and early 90s.
Teaching abroad ever since Currently visiting professor at RRU for
the academic year of fall My wife, Rosi (left), and her friend
2010-spring 20113 on her fuchsia blouse..
[email protected] See?
4. A world of BRANDS ME YOU US THEM
5. A world of PEOPLE ME YOU US THEM
6. In common VALUE Attitudinal Monetary Social Utility
7. Course Description Welcome to ENMN 315 Strategic Marketing!
centered in strategic business planning and implementation for
attainment of a competitive advantage. a practical business-toolkit
for the strategic planning and implementation of a product
offering, and markets served. everything can be marketed, a product
offering includes physical objects, services, places,
organizations, and ideas. marketing insights, connect with
customers, build strong brands, shape, deliver and communicate the
marketing offerings, and manage the marketing function for an
organization.7 [email protected]
8. THE MARKETING PLAN Your team is to act as a team of
marketing consultants that provide strategic marketing planning
services. The client is the organization that would potentially
offer the product the team has chosen to investigate. The client
organization has requested your team investigate a marketing
opportunity, and develop a marketing plan report for a product
offering (good or service) that would generate revenue. The client
organization is the teams choice and can be a real, existing
organization or entrepreneurial opportunity.8
[email protected] The product offering to be
investigated is the
9. Local Client Projects The Rustic Tiffin (Catering)
http://therustictiffin.com Saunders Subaru
http://www.saunders.subarudealer.ca/WebPage.asp x?WebSiteID=166
Garry Oak Ecosystems Recovery Team Society www.goert.ca9
[email protected]
10. COURSE DELIVERABLES You will be graded on the following
assignments and activities: Participation (15%) Assignment 1
(Team): Marketing Plan Proposal (Pass/Resubmit) Assignment 2
(Team): Macroenvironment Analysis (5%) Assignment 3 (Individual):
IKEA invades America (20%) Assignment 4 (Team): Strategic Marketing
Plan Project (15% report and 10% presentation)10
[email protected] Final Exam (35%)