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Internet Forum as SMM Toolpresentation for MMR seminar
What is Forum?
Internet forum
From Wikipedia, the free encyclopedia
An Internet forum, or message board, is an online discussion site. It originated as the modern equivalent of a traditional bulletin board, and a technological evolution of the
dialup bulletin board system.From a technological standpoint, forums or boards are web applications managing user-generated content. People participating in an Internet forum may cultivate social bonds and interest groups for a topic made from the discussions.
What is Forum?
There is significant difference between two communication channels: Internet forums and other social-media platforms (blogs, micro-blogs, networking sites etc.)
T
Person-centric communication
Topic-centric communication
ForumsBlogs
What are the Main Reason?
Using forums as communication channel is efficient because:
you meet people when they need help/advice/details etc.
What is Forum?
How it works?
Most forums use free software - mainly phpBB or Invision Board. Moderators are community leaders, who usually have strong influence on community.
Moderators/ Opinion Leaders
Users/Participants
How it was before?Several (5-6) years before we’ve actively started to use forums as guerilla (hidden marketing) tool. Main format of the activity
was creation of positive feed-back on brand or product from the fake users.
#2 Guerilla Post, that contain mention of Brand and web-link
#1 Guerilla post, that breed discussion
How NOT to do?Some guerilla activities are too obvious. Even non-skilled user will identify them.
How it can be now?Now you’d better participate with moderators/administrators in order to get featured topics and open way of delivering your
message to TA.
What we can reach?Finance, banks, insuranceFinance, banks, insurance # of participants
1 http://forum.dengi.ua/ 4099
2 http://news2000.org.ua/forum 3525
3 http://forum.business.ua/ 12494
4 http://forum.zn.ua/ie/forums/ 24331
5 http://forum.finance.ua/ 9668
6 http://biznet.kiev.ua/ 9563
7 http://banker.org.ua 4495
8 http://www.urist.in.ua/index.php 8334
9 http://forum.autoua.net/postlist.php?Cat=0&Board=roadlaw 29823
10 http://forum.ipoteka.net.ua/index.php 1040
11 http://eurolifes.com/forum/forumdisplay.php?s=55ab307d7883aec19df65aef122b9157&f=28560
12 http://www.investfunds.com.ua/forums/ 34246
13 http://forum.forex.ua/ 4386
14 http://kontrakty.ua/component/option,com_smf/Itemid,91/ 1409
15 http://banki.ua/forum/ 1891
16 http://2000.net.ua/forum 3540
Total: 118632
Social/Regional Communities # of participants
1 http://www.ostrov.net.ua/forum 4575
2 http://kievforum.org/ 4485
3 http://forumkiev.com/ 10202
4 http://bc-city.com 6684
5 http://www.zabor.zp.ua/forum/index.php 41916
6 http://www.kharkovforum.com/ 81155
7 http://forum.od.ua/ 66977
8 http://forum.mail.zp.ua/ 3272
9 http://gorod.dp.ua/forum/ 38,222,
10 http://forum.sevastopol.info/ 23784
11 http://forum.psihov.net.ua 6282
12 http://hitforum.net.ua/index.php 14831
13 http://nashemisto.if.ua/forum/ 416
14 http://www.kosivart.com/forum/ 369
15 http://blackforum.net.ua/ 739
16 http://www.svitlan.lutsk.ua/forum/ 3079
17 http://shepetivka.km.ua/forum/index.php 1008
18 http://www.kremenchug.ua/forum/ 1625
19 http://center.lviv.ua/forum.php 4985
20 http://forum.dolyna.net/ 613
21 http://forum.kolomyya.org/ 880
22 http://forum.segodnya.ua/ 2056
23 http://kontrakty.ua/ 1408
24 http://zhzh.info/forum/ 2060
25 http://forum.mariupol.com.ua/index.php 26385
26 http://board.teremki.net.ua/ 1268
27 http://www.tereveni.org.ua/forum/ 5,890
28 http://www.crimea-board.net/ 3445
29 http://www.vasilkov.info/forum 16,971
30 http://forum.lvivport.com/ 4803
31 http://forum.te.ua/ 7097
32 http://forum.obozrevatel.com/ 2153
Total: 336590
Auto # of participants
1 http://www.autoconsulting.com.ua/autoforum/ 10397
2 http://auto.meta.ua/forum/ 380195
3 http://blog.auto.meta.ua/communities/avto_foto_blog/ 380195
4 http://www.logan.in.ua/index.php 2411
5 http://forum.autos.ua/ 14268
6 http://forum.autoua.net/ 29416
7 http://forum.uavto.com.ua/ 2366
8 http://hyundai-club.com.ua/forum/ 9306
9 http://icar.com.ua/forum 3361
10 http://lanos.com.ua/forum/ 12226
11 http://www.autocentre.ua/forum/ubbthreads.php 12142
12 http://www.vectra-club.com.ua/forum/ 4147
13 http://www.volkswagen.lviv.ua/forum/ 1570
14 http://www.renault-club.kiev.ua/forum/ 8,801
15 http://www.lancer.com.ua/forum/ 10689
16 http://www.forum.avtoindex.com/viewforum.php?f=41&sid=c334d9b12bb89e5234512acbfc8be4ee1662
Total: 879791
Normally 20% from the registered users are still active.
What are the KPIs?
It’s really hard to define the efficiency of communication in forums. Such parameters as impressions, coverage are not applicable here. So we recommend to use such KPIs to
identify communication efficiency:
- # of clicks
- CPC
- # of actions (registrations, forms fill-in, purchases etc.)
- CPA, CPL
What categories are best?
Forums will help you much if you are representatives of such categories:
- Internet/mobile/TV providers
- Finance services
- Automotive
- Women-targeted: children, beauty etc.
- Health products
When to Use?
Forums are useful when:
- You have specific product with lots of special details or points to discuss
- Your audience is forum-addicted/ Lot’s of forums in your category
- You want to get live feed-back from TA
- You need to minimize negative image if any
Main Principles?
- Less hidden/ Represent brand
- Co-operation with owners/opinion leaders
- Be helpful
- Do not deny failures/problems
Thank you for your attention!Contact us:
Roman Havrysh \Managing Director\mobile: +380 50 462 6664
MINDFRUIT SUPPLIER
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