BONA FIDE

Working with Marketers to create authentic, fun and mutually beneficial experiences

CREATING BONA FIDE EXPERIENCES

Evolving Roles

The Social Underground

What Works

Experiential Innovation Tips

THE EVOLVING ADMINISTRATOR /MODERATOR

“Real” Communities vs “Fake” Marketers

Monitoring vs Connecting

Integrated Campaigns

ATTACK! SOCIAL UNDERGROUND

Connect Brands & Advocates

Immersive Media

Transparent Strategy

5 APPROACHES THAT WORK

• Use Discretion

• Make it Exclusive

• Filter Within

• Be Honest

• Source Feedback

5 INNOVATION TIPS

ANDREW LOOSManaging Partner

o 323.454.4472 x224andrew@attackmarketing.com

SCOTT JAMESSocial Media Strategist

o 415.433.1499 x228scott@attackmarketing.com