BONA FIDE
Working with Marketers to create authentic, fun and mutually beneficial experiences
CREATING BONA FIDE EXPERIENCES
Evolving Roles
The Social Underground
What Works
Experiential Innovation Tips
THE EVOLVING ADMINISTRATOR /MODERATOR
“Real” Communities vs “Fake” Marketers
Monitoring vs Connecting
Integrated Campaigns
ATTACK! SOCIAL UNDERGROUND
Connect Brands & Advocates
Immersive Media
Transparent Strategy
5 APPROACHES THAT WORK
• Use Discretion
• Make it Exclusive
• Filter Within
• Be Honest
• Source Feedback
5 INNOVATION TIPS
ANDREW LOOSManaging Partner
o 323.454.4472 [email protected]
SCOTT JAMESSocial Media Strategist
o 415.433.1499 [email protected]
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