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Foodilic
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Group#5
Qurat ul Ain
Farrukh Imran
Umer Shahzad
Ovais AliMehwish Fatima
Mohsin Javed
Raheel Ahmed
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Qurat ul Ain
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Description of Business
Foodilicous is a catering service, serving local, cultural andfood. The motive behindestablishing this is to promote thefoods of local casts and communities in Pakistan. We are trrevive our ancestors cuisine in this era of fast food with a nmodern touch that will be unique yet traditional and tasty iway.
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Company Description
Mission Statement
Foodilicious mission is to provide the highest quality of food, reliabiliteffectiveness in catering services, and to create elegant, memorable exp
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Cont
Products
We are offering traditional food for every event, as a catering companyresponsibility to make our customers memorable events full of healthy
Menu we are offering include traditional food consist of following item
Pulses, rice, meat,Veges, cold and hot beverages.
These are fully described in our menu card
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MeatMutton/Beef/Chicken QormaMutton/Beef/Chicken Karahi
Mutton/Beef/Chicken NehariMughlai KarahiMutton/Beef/Chicken AchariMutton/Beef/Chicken MakhniSajjiKunnaPasandyRoghan Josh
Chicken TandooriCharghaKoftyDam Pukht
VegetablesMutton/Beef/Chicken PalakPalak Paneer
MixVegesSaag
RiceMutton/Beef/Chicken/VegetaMutton/Beef/Chicken/VegetaKabuli pulaoAfghani pulao
PulsesDal MakhniOthersHaleemKari Pakory
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AdditionalGol GappyPakorySamosyDahi BhallayChana chaatFruit chaat
Available with every dishSaladPodina chatniTomato chatniAnardana chatni
Aloo Bukhara chatni
Hot BevaragesYakhniSimple chaiMasala chaiKehvaKashmiri chai
Cold BeveragesLassiFresh fruit juicesLimopaniDoodh sodaGannay ka juice
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Farrukh Imran
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Services
Foodilious offers quality service. Fast delivery, smart orderquick response is basic strength
For customer convenience we are offering
Toll free #.. 333-777-214
Free order delivery
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Current Status
Food industry
Ownership Status
This is our partnership business so all members are equally investiequal shares for profits and loses
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Key to success
Key to success is to meet and exceed our customers expect
term of quality, cost, excellence of service and hygienic con
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Umer shahzad
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Equipment
For office & kitchen we will be in need of followingmentioned equipment:
Dishwasher
Sets of cookware
Sets of dishwasher
One van with rolling racks built in (a rolling rack is awheeled rolling cart system that is insulated for bothhot and cold food).
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Assorted serving trays and utensils,knives and cutting boards.
Desk and chairs
Commercial stove with ovens
Computer with printer, CD-RW,Microsoft office, and QuickBooks Pro.
Copier and fax machine.
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Ovais Ali
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Industry Analysis
Economy
Our economy is a developing economy, having large unempand low disposable income. Thats why we are having averawhich are affordable by upper , middle & lower class custom
Culture
We have a big advantage to run our business successful afocusing on local cultural cuisines, Pakistan is a country hdifferent local cultures
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Technology
Our business depends mainly on manual work more and le
technological work. Other than that we have computerizedsystem, kitchen, appliances, electronic items and necessity for cooling.
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Competitor Analysis
There is no one in market focusing on catering of traditionadifferent catering organizations are our competitors.
Competitive Advantage
Our unique taste & efficiency
The quality of food we are providing
An extraordinary contemporary catering design Traditional menu representing local culture
Offering a wide variety of food items
Hygienic and fascinating environment
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Mehwish Fatima
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Market Analysis
Segmentation & Target Market
Geographic : Population living in multan
Psychographic: Social class : From upper to lower middle class
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Location
We are establishing our office and kitchen in Business City
Bosan road Multan that is center of mux so it would be easydeliver all orders within multan.
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Buyer Behavior
Foodilicious catering will serve unique and some popular dis offered for two reasons.
Uniqueness for those customers who like to taste somethindifferent.
Popular dishes for customers, which have developed kind owho avoid taking something different in food
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Foodilicious logo & Design
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Market Segmentation
We have divided market on the base of income to grasp maxim
.
Upper class Middle class L
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Mohsin Javed
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4 Ps of Marketing
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Product Strategies:
Our product would be different in term of their names, origrecipes.
Pricing Strategies:
As mentioned earlier our target audience are people from lclass, upper middle class and upper class of social segmentthus we would keep our prices relatively reasonable.
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Promotion Strategies: Newspaper Advertising ( Using dawn, Times and those new
which are frequently read by our target market);
Online advertisement (on Facebook, Twitter, LinkedIn etc.
Website development;
Other small scale promotional campaigns.
Placing Strategy:
We have selected bosan road for placement which is almosof Multan as it will help us to deliver orders timely.
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Cont..
STRENGTHS:
Variation
Uniqueness
Exclusive taste
Hygienic environment
Weaknesses:
Immature management
Less experience
Opportunities:
Growing demand of variety in
Rapid process development
Able to capture large market
Threats
Expected competition
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Raheel Ahmed
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Hierarchy
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Finances
All of us seven members will invest PRs.100000 /-
Student loan of PRs.200000/- would be loaned from bank
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Assessment of Risk
We do not have a restaurant but have a catering business inprepare food according to the demand of the customers. No
risk is that people might not be aware of our local variety anIt will take time for us to make our place in the market.
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In case of failure we will move towards event planning with
themes as per desire of the customer.
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Thankyouuuuu!
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Questions????
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