Flyer SpiritFacebook Advertising Campaign Development & Maintenance
Allison GarciaAnne MariscalcoErica KaiserChristine SansoneBrian Vondrasek
Social Networking
Use of Facebook as a marketing strategy
Use for promotional activities
Flyer Spirit account will increase sales
Establish “Fan” loyalty and create buzz
Offers you an unparalleled opportunity to connect with your fans and consumers—on their turf and in ways they find meaningful. By maintaining a Facebook Page and using all the available features, you can interact with consumers the same way they interact with friends and colleagues.
5 Keys to Using Facebook
1. Make business personal2. Update your Facebook page and ads
frequently3. Harness the power of News Feed4. Choose the apps that are best for
your business5. Promote your page through Facebook
ads
Current Flyer Spirit Account
Basic Contact Information
Hours of Operation
Minimal Photos
Current fan base: 50
New Strategies Target customers by age, gender, location, and school
Not only students but also surrounding communities
Offer promotions through network In-store incentives
Calendar featuring upcoming events
Let your business participate directly in word-of-mouth conversations between friends.
Allocate money for advertising
Steps to Creating Ad
1. Start2. Target3. Create 4. Budget5. Optimize
Unique Ad Exposure
News Feeds on users homepage should display updates that reflect advertisements
Ads can be “socialized” so that users interactions are reflected in ads their “friends” see
Featured Promotional Events
Implement event calendar to Facebook page August-Students Move in October- Parents’ Weekend December- Basketball & Christmas February- Basketball & March Madness April- May graduation
Timeline
Establish a budget for promotional advertising
Choose the demographic criteria Run advertisements Use metrics to see who’s clicking Refer to “Optimization” chart in order
to maximize results
Conclusion
Facebook can be effective as the sole online presence for your business or as a complement to your webpage outside of Facebook.
It’s important that you make as much information about your business available on Facebook as possible to maximize your exposure
Questions??
Top Related