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Co-Creating Civic Proposals for Systemic Change
Flourishing Society Framework
Peter Jones, PhD OCAD University, Toronto
Copyright © 2015, Peter Jones
Getting beyond Visioning …• Civic Engagement & Policy Design• Strategic Design through structured dialogues
(Dialogic Design)• High quality engagement, consensus, mapping of
challenges & agreement on leverage issues• We end there. How do we move to action?• How do we push/pull/define the “business case?”• How might we formulate strategic pathways?
Copyright © 2015, Peter Jones
Engaging citizens in co-creating proposals for the Region of Peel strategic plan.
Could a Flourishing Society framework help these types of civic engagements create initial business cases for change proposals?
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A Framework for FlourishingPurpose – Models for Governance “now”
– Adapting the business model construct as shared mental model – Defining Flourishing as shared aim - Idealization– Adapt co-creative business model thinking– Incorporates most of the systemic design principles
Future Outcomes– Co-design practice & artifact for governing societal innovation– Cybernetic model as a tool for citizen participation– Aim to create shared vocabulary for flourishing goals & measures– Primary aim is redirective, eliciting multiple perspectives for
governance proposals.
Copyright © 2015, Peter Jones
“Caring for ecosystems demands far-sightedness, since no one looking for quick and easy profit is truly interested in their preservation. But the cost of the damage caused by such selfish lack of concern is much greater than the economic benefits to be obtained. Where certain species are destroyed or seriously harmed, the values involved are incalculable. We can be silent witnesses to terrible injustices if we think that we can obtain significant benefits by making the rest of humanity, present and future, pay the extremely high costs of environmental deterioration.”
Pope Francis, Encyclical Letter Laudato Si , June 19, 2015
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My Motivations.
After a career in high-tech product design, we are making things worse.(Left) is what business & tech people mean when they talk about ecosystems.
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Ecological balance in society …How do we cooperate toward achieving ecological balance ?
Hasan Ozbekhan,The Predicament of Mankind, 1970
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What do we want from sustainability?“The possibility that human & other life will flourish on this planet forever”John Ehrenfeld, MIT
• Audacious• Inspirational• Attractive• Universal• Pragmatic• Values-centred• Continuous
Flourishing - A goal worthy of our vision
Ask yourself, what is it that sustainability sustains over time, and why?(“Strong Sustainability” Is this also Thrivability?)
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Clean air & water Vibrant soil for food Healthy eco-systems creating materials for us & rendering our wastes harmless
Trusting relationships focused on well-being with all our fellow citizens (neighbours, communities, cities, regions & countries)
Organizations co-operate, collaborate & compete to best meet our needs today & in future, while creating the wealth to meet shared needs(education, infrastructure, etc.)
Individuals choosing to flourish emotionally, spiritually, physically, practically, artistically & economically
Requirements for Flourishing…Big Picture
Macro: Natural Sciences
Micro: Physiology, Psychology, etc.Meso: Businesses, Organizations, etc.
Macro: Cities, Places, Social Systems
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Person & Family
Workplace
School
Congregation
FamilyGroups
MICROSYSTEM
MESOSYSTEM
EXOSYSTEM
MACROSYSTEM
ECOSYSTEM
Microsystem • Self acceptance• Positive relations • Personal growth• Purpose in life, Meaning• Environmental mastery,
Competence• Autonomy, Self-care• Integrity• Influence
Mesosystem • Social coherence• Social actualization• Social integration• Social acceptance• Social contribution• Social care • Social equality
PracticeCommunity
LearningNetworks
Neighborhood
Voluntary Clubs
Community Exosystem • Equity of access to
services • Community livability• Cultural resilience• Respect for commons,
law • Political participation• Capacity to satisfy
essential human needs• Community care
Governments & Institutions
Political Parties
Corporations
Organizational Exosystem • Worklife satisfaction• Organizational
participation • Measures of success• Value co-created with
stakeholders • Socially responsible
Macrosystem • Cultural flourishing• Recognizing natural
ecosystem• Human & non-
human rights• Place in the world
Cultural belongingNational Identity
PerspectiveSocial Values
Macrosystem • Watershed & bioregion• Natural resource stocks• Ecosystem actors• Ecosystem services:
Process & use flows• Regeneration flows• Cultural services
SocioecologicalSystem Model
System of Systems
Conditions for personal, social &Organizational flourishing
Copyright © 2015, Peter Jones
Upward & Jones, 2015
Based on 3 years +Strongly Sustainable BusinessModel Group
(LinkedIn, ssmbg.org, &Flourishingbusiness.org)
Workshopped at conferences& multiple client/NGO projects
3rd Phase Science approach
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Why would we start with business models?
Copyright © 2015, Peter Jones
Business Model Canvas – the Language of Profit Prioritizing Business
Enables Strategic Discussion
Makes UsCreative
New Idea Template Fast to
Use
ClarifiesThinking
Enable BetterConversationsand Decisions
Understandcustomers Alignment – get’s us
all on the same page
Shared Languagefor all Depts.& Locations
Helps Tell Our Story to…Investors, Customers,
Suppliers, New Employees
Creates a Sense of Urgency
BetterTeamwork
*From “The business model canvas – why and how organizations around the world adopt it – a Field Report” http://blog.strategyzer.com/posts/2015/2/9/why-and-how-organizations-around-the-world-apply-the-business-model-canvas
Focus Quickly on Best Ideas
We Can Act Immediately on
Our Ideas
Inspires Innovation
DrivesEffective
Collaboration
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A Vision for the Future of Business*
We imagine a world where business• No longer merely attempts to do less harm • Strives toward the possibility of flourishing• Creates “tri-impact” by being tri-profitable
Financially rewardingSocially beneficialEnvironmentally regenerative
* Increasingly shared: see recent Flourishing & Prosperous Business Conference (www.globalforumbawb.com), the book “The Flourishing Enterprise” by Laszlo, Brown, Ehrenfeld et. al. and the Future Fit Business Benchmark (www.FutureFitBusiness.org)
OPEN meetings of the Strongly Sustainable Business Model Group (SSBMG) at OCAD 2nd Tuesdays 4:30
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A business model is a description of how an organization defines and achieves success over time.
New mode of co-creative planning & design• Consistent with Reflexive Modernization
(Ulrich, Law, Beck, Giddens, Ozbekhan)• Every stakeholder has perspective, values, relations
And opportunity to contribute to evolutionary design
• Creates “tri-impact” by being tri-profitable– Financially rewarding– Socially beneficial– Environmentally regenerative
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• A common language to collaboratively sketch, prototype, design, share, measure, diagnose & tell stories about a flourishing business model
• Based on 3 years of graduate research + 3 years of practice community R&D.
• Ontology & visual canvas - Built upon Osterwalder’s successful Business Model Canvas & PhD
Copyright © 2015, Peter Jones
Three Contexts for Business – And Cities?
Social & Technological
Physical, Chemical & Biological
Monetary
V2.0© Antony Upward / Edward James Consulting Ltd., 2014 All rights reserved.
Each and every business relates to all three contexts - The environment that supports a society that creates economies
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Outcomes
Process Value People
Perspectives on a Business Model
Who does a business do it to, for and with?
What does a business do now and in the future?
How, where & with what does
the business do it?
Why: How does a business define & measure success?(in Environmental, Social & Monetary units)
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Relating Contexts to Perspectives
V2.0© Antony Upward / Edward James Consulting Ltd., 2014 All rights reserved.
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Describe What’s Unique… & Shared
V2.0© Antony Upward / Edward James Consulting Ltd., 2014 All rights reserved.
Unique to this business
Everything shared with
everyone
Common to everyone & everything
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Narayana Health
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A Community Business Model?• Can we create a process for participatory
systemic civil planning ?• Could we adapt the FBC as a planning tool?• Would a canvas be sensitive to capturing
stakeholders & community proposals?• Do the Flourishing distinctions provide
guidance for a sustainability case?
© 2015 Peter
Copyright © 2015, Peter Jones
Copyright © 2015, Peter Jones
Questions that drive the process:SSBM Ontology Flourishing Society
1. Actor2. Needs3. Stakeholders4. Relationships5. Channels6. Value Co-Creation (Co-Destruction)7. Resources Processes8. Governance Participatory governance9. Partnerships Service Partners (in community)
10. Activities Assets (community stewardship of assets, legacies, commons)
11. Biophysical Stocks12. Ecosystem Services13. Goals / Definition of Success Goals14. Tri-profit15. Outcomes Accountabilities16. Costs17. Benefits
Copyright © 2015, Peter Jones
Copyright © 2015, Peter Jones
Copyright © 2015, Peter Jones
Using the Framework…1. Generate responses on notes that propose ideas & actions
toward ecological balance in your issue.2. Start by defining Goals (idealized outcomes) for your group’s
issue. Generate Value Co-Creations that might achieve these goals. Iterate between these two at first to change Goals/Value.
3. Unlike a business, Stakeholders include broad sectors of society. Start defining those with influence or who benefit from the change you propose. Align these to Relationships.
4. Then extend ideas to the adjacent entities & questions.5. Create a narrative for the proposal that makes a case for the
plan.6. We’ll share & circulate. (Take the maps with you to keep
working on them. See if other people join you.)
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Concluding Questions
• How might this model enable conversations for Flourishing?
• What are the relationships between business & social ecologies in a place?
• How might we get started with this approach in policy debates?
• How could this become a practical, usable model for engagement?
Copyright © 2015, Peter Jones
REFERENCES
• Upward, A. and Jones, P. (2015). An Ontology for Strongly Sustainable Business Models: Defining an Enterprise Framework Compatible with Natural and Social Science. Organization and Environment (in press).
• Jones, P. (2014). Caring for the Future: The Systemic Design of Flourishing Enterprises. In Proceedings of RSD3, Third Symposium of Relating Systems Thinking to Design. Oslo.
• Jones, P. (2014). Systemic design principles for complex social systems. In G. Metcalf (ed.), Social Systems and Design, Volume 1 of the Translational Systems Science Series, pp 91-128. Springer Japan.
• Weigand, K., Flanagan, TR, Dye, KMC, and Jones, P. (2014).Collaborative foresight: Complementing long-horizon strategic planning. Technological Forecasting & Social Change, 85, 134–152.