Fizzy Drink Inc.

I have been asked to create an advertisement for Fizzy drink Inc. This advert will be in the form of an

advertising filmThe advert will be displayed on YouTube or similar video hosting service. The funding

to produce this advert will be coming from the company itself and partially from other advertising

already in place on YouTube. The advert will also use YouTube’s advertising system to be displayed

before other videos on the site. The aim of the advert will be to increase sales and public awareness

of the product.

Camera operator

Having a camera operator film for us would be useful so that we could

have a smoother, better picture and the expertise of someone who

works in the field.Having a camera operator also gives us the benefit of

having access to professional equipment including very expensive, High

Definition cameras. They also have to use this equipment to their

advantage by finding the perfect angle for the shoot. Taking into

consideration background, and lighting.

Sound operator

This person makes sure that all the sound in the advert is to a good

quality. They do this by operating different types of microphonesand

editing the sound once it has been recorded to ensure that there are no

unwanted sounds and that you can hear actors’ voices clearly. This

person cooperates with the camera crew to ensure that the audio fits

the movements of the actor’s mouths and that the volume is correct and

a similar level to other sounds including special effects in the production.

Editor

We could have an editor do the editing for us instead of doing it

ourselves on consumer level software. With a professional editor we

would have access to the same computers and software used in TV and

Film, which will ensure that our advert is of a good standard.

Professional editors usually use custom built workstation computers

with very high end processors, sound cards, graphics cards, and 2 or more screens for maximum

productivity. This is to make the editing process as fast as possible, and to insure that none of the

quality is lost during this process.