Five Steps to Launching Amazing Facebook Promotions

•Founded in 2010

•Based in Northern Utah

•35,000+ SMBs using our platform

•Seasoned social media marketers

Facebook Promos

•Simple Sweepstakes

•Photo Contests

•Video Contests

•Like/Fan-Gates

•Quizzes

Why Run a Promo?

Facebook is BIG!

also...

Why run a Promo?

•They work!

•Consumers expect it from you

•Your competition is stiff

•They’re fun & memorable

Step #1

•Promo Duration

•Keep it to 10-14 days

•TRUST ME!

Step #2

•Make the giveaway item good

•Universally interesting

•Targeted (but not over-the-top)

•Be as generous as you can

Step #3

•Require a like, email, and share

•Get the “subscriber”

•Get the “lead”

•Get the “virality”

Step #4

•Play on TRENDS

•Holidays

•Local trends/events

•Seasons

Step #6 (BONUS) :)

•Do them often

•Often = FUN

•More people will expect it from you

•Give people a reason to come back

A few tips

•Use a 3rd party app

•Keep it simple

•Clear call-to-action

•FEWEST steps possible

•Image-heavy, light on text

How to go viral

•Incentivize sharing

•Visual content

•Play on emotions (kids, pets, sex...)

Need some help?

GroSocial Kickstart

• Group Social Media Training Sessions

• Includes graphic design (tabs, promos, etc.)

• Ongoing dedicated support resources

www.grosocial.com/pages/socialmediatoday

QUESTIONS?

www.grosocial.com/pages/socialmediatoday